0
MoMo Bangkok

How „Mobile“
Transforms an Industry

Tomas Laboutka!
@tlaboutka!
!
CEO HotelQuickly!
hotelquickly.com
Flashback
Our parents..
8 months

4 months
Trip
First meeting !
with agent

t
Travel Agency sends 

holiday catalogue

Flight & hote...
Pre - .com

Market dominated by!

Market attributes:!

•

Travel agents!

•

highly fragmented!

•

Whole sellers

•

very...
calls for.. DISRUPTION
Online Travel Agents (OTA)

❖

more offers than any traditional travel agency!

❖

transparent pricing / cheaper rates!

❖...
2

race to scale!
—> M&A

1

best product!
—> IT

How to become a
successful OTA
best prices!
—> price pressure

4

stay t...
4. Price Pressure
❖

more transparency!

❖

little differentiation!

❖

pressure on hotel margins

calls for.. PROTECTION
Introduction of 

Rate Parity Agreements
❖

protects hotel margins from OTA price war!

❖

enables everyone to offer the b...
Flashback
Our older siblings..
3 weeks
Trip
Reading reviews on 

TripAdvisor, browsing blogs

t
Flight & hotel confirmed

…dominance ...
pre .com
❖

Hotels in driver seat!

❖

Pricing dependent on production of travel agent

post .com
❖

OTAs in driver seat!
...
calls for.. DISRUPTION
Same-day booking apps

❖

location based!

increased relevance!

❖

non-crawlable!

no meta indexing!

❖

closed user grou...
Regained Flexibility

mobile

Apps

online

OTAs & own website

offline

Tours & packages

Full flexibility!
Low volume

Pri...
Present
Us..
3 days
Trip

t
Flight booked

same day

…fully flexible

Hotel booked
What’s in it for us?
-28% from the cheapest flash-deal online*

*full month avg. in Jan 2014
Q&A
To get 500 THB starting credit, !
enter MOMOBKK in your HotelQuickly app
Hotel Quickly - Momo #8
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Hotel Quickly - Momo #8

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The HQ presentation for Mobile Monday #8 on M0nday 24

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Transcript of "Hotel Quickly - Momo #8"

  1. 1. MoMo Bangkok How „Mobile“ Transforms an Industry Tomas Laboutka! @tlaboutka! ! CEO HotelQuickly! hotelquickly.com
  2. 2. Flashback
  3. 3. Our parents.. 8 months 4 months Trip First meeting ! with agent t Travel Agency sends 
 holiday catalogue Flight & hotel confirmed 6 months
  4. 4. Pre - .com Market dominated by! Market attributes:! • Travel agents! • highly fragmented! • Whole sellers • very in-transparent
  5. 5. calls for.. DISRUPTION
  6. 6. Online Travel Agents (OTA) ❖ more offers than any traditional travel agency! ❖ transparent pricing / cheaper rates! ❖ easy selection of hotels with filters! ❖ objective reviews by travelers! ❖ less need to plan ahead
  7. 7. 2 race to scale! —> M&A 1 best product! —> IT How to become a successful OTA best prices! —> price pressure 4 stay top of mind! —> marketing 3
  8. 8. 4. Price Pressure ❖ more transparency! ❖ little differentiation! ❖ pressure on hotel margins calls for.. PROTECTION
  9. 9. Introduction of 
 Rate Parity Agreements ❖ protects hotel margins from OTA price war! ❖ enables everyone to offer the best price! ❖ differentiation by service rather than price advantages
  10. 10. Flashback
  11. 11. Our older siblings.. 3 weeks Trip Reading reviews on 
 TripAdvisor, browsing blogs t Flight & hotel confirmed …dominance by OTAs 6 weeks
  12. 12. pre .com ❖ Hotels in driver seat! ❖ Pricing dependent on production of travel agent post .com ❖ OTAs in driver seat! ❖ Price fixing due to rate parity agreements
  13. 13. calls for.. DISRUPTION
  14. 14. Same-day booking apps ❖ location based! increased relevance! ❖ non-crawlable! no meta indexing! ❖ closed user group! pricing flexibility! ❖ last minute demand driven
  15. 15. Regained Flexibility mobile Apps online OTAs & own website offline Tours & packages Full flexibility! Low volume Price fixing! Big volume Full flexibility! Low volume
  16. 16. Present
  17. 17. Us.. 3 days Trip t Flight booked same day …fully flexible Hotel booked
  18. 18. What’s in it for us?
  19. 19. -28% from the cheapest flash-deal online* *full month avg. in Jan 2014
  20. 20. Q&A To get 500 THB starting credit, ! enter MOMOBKK in your HotelQuickly app
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