Session from MagentoImagine conference Feb 8, 2011. (Working on a version with audio to come - not sure slide-ware by itself works well here)

1. With Friends Like These, Who Needs Revenue? February 5th, 2011 John Eckman Sr. Director jeckman@optaros.com @jeckman

2. Like Me, Please!

3. Like Me, Please!

4. Like Me, Please!

5. Like Me, Please!

6. Like Me, Please! Lots of big brands take pride with the numbers of "likes" they have on their Facebook page. . . The question is, . . . What are they truly aiming for? Now that a brand has all of these people "liking" them what are they going to tell them? – Justin Archer “ ” http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143876

7. Consumer Decision Journey David Court et al, “The Consumer Decision Journey,” McKinsey Quarterly, June 2009 (modified)

8. Journey is not Just Driven by Buying Behavior “In the past, marketing . . .put . . . resources into building brand awareness and then opening wallets at the point of purchase . . But touch points have changed . . . requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.” Branding in a Digital Age – David C. Edelman, HBR December 2010 - http://hbr.org/search/R1012C

9. Strategies for Leveraging Social

10. Social Media Marketing Strategies for Leveraging Social http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx

11. Example | A&F Tracking URLs Social Media Marketing

12. Example | A&F Tracking URL Social Media Marketing Full URL: http://www.abercrombie.com/webapp/wcs/stores/servlet/HomePage? langId=-1 &storeId=10051 &catalogId=10901 &utm_source=facebook &utm_medium=social &utm_term=product &utm_content=ALL &utm_campaign=012811fbpromo

13. Tools | Google Analytics URL Builder Social Media Marketing http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

14. Example | Macy’s Million Dollar Makeover Social Media Marketing

15. Example | Macy’s Million Dollar Makeover Social Media Marketing

16. Example | Macy’s Million Dollar Makeover Social Media Marketing

17. Social Shopping Strategies for Leveraging Social http://www.flickr.com/photos/bowbrick/2268154901/

18. Example | Facebook Registration Social Shopping

19. Example | Dunkin’ Donuts UGC Social Shopping

20. Example | Ask a Friend Social shopping example – ask a friend (FB Connect) Social Shopping

21. Example | Ask a Friend Social Shopping http://www.optaros.com/blogs/facebook-connect-social-shopping-for-magento http://www.magentocommerce.com/magento-connect/Optaros,+Inc/extension/1970/facebook-connect-social-shopping

22. Example | Facebook Commerce Social Shopping

23. Example | Penny’s Store Social Shopping

24. Social Business Strategies for Leveraging Social http://www.flickr.com/photos/daveduarte/3420117809/

25. Example | Group Buying Social Business

26. Example | Walmart.com CrowdSaver Social Business

27. Example | Etsy Gift Finder Social Business

28. Example | Etsy Gift Finder Social Business

29. Example | Amazon Facebook Recommendations Social Business

30. Example | Embedded Retail Community Social Business

31. Example | Consumer-Driven Merchandizing Social Business

32. Example | Private Event Retail Social Business

33. Example | Private Event Retail Social Business

34. Example | Private Event Retail It's amazing to watch private sales events happen on the inside. . . there's a lot of up front work, and then at 11AM when the bell rings, the crowd goes wild. . . In all my years of retail, I have never seen customer acquisition work like this . . . - John Mulliken, CSN Stores (Joss & Main) Social Business

35. Strategies for Leveraging Social

36. Q & A John Eckman Sr. Director jeckman@optaros.com @jeckman

37. Appendix: About Optaros

38. Our Approach 3C-designed User Scenarios built on service-oriented platforms… “Delivering compelling Content will create and engage Communities that drive Commerce transactions”

40. Business Vision Alignment

41. Ideation & Conceptual Design

42. Mobile Commerce Blueprint

43. Actionable Roadmap & Implementation Plan

44. Prioritized Feature/Function Backlog

45. Mobility Platform Development & Launch

46. Phase 1 – mCommerce Storefront

47. Phase 2 – Mobile-based business services

48. Phase 3 – Commerce Mobility scenarios

50. Business Vision Alignment

51. Ideation & Conceptual Design

52. Social Commerce Blueprint

53. Actionable Roadmap & Implementation Plan

54. Prioritized Feature/Function Backlog

55. Social Platform Development & Launch

56. Phase 1 – Social intelligence & sharing optimization

57. Phase 2 – Social shopping-based business services

58. Phase 3 – Social commerce platform ecosystem

61. Business Vision Alignment

62. Service architecture assessment

63. Global Commerce Blueprint

64. Actionable Roadmap & Enablement Plan