Slides for a talk on "What Does The Evidence Tell Us About Institutional Repositories?" given by Brian Kelly, UKOLN and Jenny Delasalle, University of Warwick Library at the ILI 2012 (#ILI2012) conference held at Olympia, London on 30-31 October 2012.
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1. What Does The Evidence Tell Us
About Institutional Repositories?
Jenny Delasalle – Academic Support Manager (Research) in the Library at the
University of Warwick.
Blog: http://blogs.warwick.ac.uk/libresearch/ Twitter: @JennyDelasalle
Brian Kelly – UK Web Focus and ISC Community Engagement Manager at
UKOLN, University of Bath.
Blog: http://www.ukoln.ac.uk/web-focus/ Twitter: @briankelly /
@ukwebfocus
enhancing access to
Both interested in
research papers…
See also: Can LinkedIn and Academia.edu Enhance Access to Open Repositories?
Kelly, B. and Delasalle, J. Open Repositories 2012, 9-13 July 2012, Edinburgh, Scotland.
http://www.ukoln.ac.uk/web-focus/papers/or12/paper-136/
JD > JD
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3. What we investigated…
Q Can LinkedIn and Academia.edu et al drive more
traffic to papers in repositories?
• We looked at researchers’ participation in “profile
sites”.
see: A Survey of Use of Researcher Profiling Services Across the 24 Russell Group
Universities http://wp.me/p25qL-2Qc
• Brian Kelly’s own papers & blog: traffic between them.
see: Where Do You Go To (My Lovely)? http://wp.me/p25qL-2Zd
• We looked at institutional repository visitor sources.
see: SEO Analysis of WRAP, the Warwick University Repository
http://wp.me/p25qL-3du
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4. Put your profile online: where?
• LinkedIn
• Facebook
• Mendeley
• ResearchGate
• Academia.edu
• ResearcherID
• University’s own pages
• Amazon author pages
• Claim your papers on Google Scholar
• Places to link to your articles from.
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5. Authors’ guidelines on publisher websites
• Taylor and Francis advise the use of LinkedIn and academic social
networking sites, mentioning MyNetResearch and Academici as
examples…
• Springer’s Author pages offer advice on using online tools and social
media. They mention Facebook, Google+, LinkedIn and ResearchGate,
Twitter and Wikipedia.
• Sage’s “Promote your article” lists YouTube, Slideshare, Flickr and other
Sage channels. Their section on “Help readers find your article” covers
Search Engine Optimisation.
• OUP's "Social Media Author Guidelines" cover blogs, Twitter, Facebook
and Youtube, and link to OUP channels. They also list LinkedIn, Goodreads,
flickr, tumblr and Quora.
• Emerald’s “How to Guides” for authors include some valuable advice on
disseminating your work: their “drawing attention to your book” is more
useful for social media advice, though.
• None of these author guidelines mention
5 repository deposit, however! JD > JD
6. Institutional repositories in the UK
• See MajesticSEO Analysis of these three at:
http://ukwebfocus.wordpress.com/
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7. Analysis of WRAP
• Background:
– No mandate for deposit, & highly mediated deposit
process
– content is often picked up on researcher’s behalf.
• Visitor nos.:
– just over 18,000 a month in 50 months (G Analytics)
– 730,304 downloads: 49.08% of which from Google or G
Scholar (IR Stats)
• Links from (SEO):
– our Business School (wbs.ac.uk) and the Bielefeld
Academic Search Engine(BASE)
– Some “top” addresses also feature in G Analytics data
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8. Using analysis of WRAP
• Links to same domain ignored
• Educational domains link to us?
• Which papers are the backlinks to?
1. A research paper on the impact of cotton in poor rural
households in India.
2. The WRAP homepage.
3. A PDF of an economics working paper on currency area
theory. (most downloaded paper in WRAP!)
4. A PDF of an economics working paper on happiness and
productivity.
5. The record for a PhD thesis on Women poets.
• Information to share with authors, to encourage
repository deposit? Or too fuzzy?
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9. Importance of Google
• Context:
• Between 50-80% of traffic to IRs are from Google (may be
higher if direct links to PDFs not recorded by Google
Analytics)
See: MajesticSEO Analysis of Russell Group University Repositories
http://wp.me/p25qL-315
• What provides ‘Google juice’:
• On-page SEO techniques
(structure, writing style, …)
• Links to pages, especially
from highly-ranking sites
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10. WHAT DELIVERS GOOGLE JUICE?
Survey of SEO ranking of 24 Russell
Group IRs carried out in August 2012.
Findings:
• Google, YouTube, Blogspot, Wikipe
dia and Microsoft are highest
ranking domains with links to IRs
• Blogspot.com & WordPress.com have
Blogspot.com significantly larger number of links to IRs
Wordpress.com
• Links from institutional domain (e.g. locally-
hosted blogs) provide little Google juice!
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11. UK Web
Focus blog
has a
rotating
Featured
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12. Most cited papers
according to Google
Scholar Citations
Downloads (IR)
Nos. Current Graph
275
169
244
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13. Reasons For Paper’s Popularity
Possible reasons
– Quality of paper
– Quality of metadata
– Importance of co-authors
– Provision of full-text,
rather than just metadata
– Formats used (HTML as well as PDFs)
– Role of social media
– Other suggestions?
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14. SEO or SMO
SEO:
Helping Google find your papers through:
• Writing style, document structure, …
• In-bound links
SMO:
Helping other people find your papers through:
• Viral marketing
• Engaging with one’s peers
• Sharing on social media services
SMO: Good for new papers, but not relevant for popular
papers written from 2004-8
SEO: Document structure consistent. Difference
BK >
appears to be significant nos. of in-bound links JD
15. Researchers can
• Look at metrics for their papers: which are most
downloaded and when.
• Investigate social media tools & communities to
promote their work.
• Learn which practices drive traffic and citations:
prioritise.
• Generate in-bound links to their papers: light
weight.
• Understand the networks where they can
participate: prioritise.
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16. We should use this evidence to:
• Advise researchers on:
– how to monitor attention for their work (impact
within and beyond academia)
– Key social media channels to trial for themselves
– Apply SEO tips to repositories
• Advise HE funders on how OA is & could be
working.
• Consider what we need to make repositories
successful: be open ourselves and share our
findings with each other.
– (As recommended by R. David Lankes in ILI 2012
Keynote!)
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Profile sites provide somewhere to create inbound links to papers: will this boost Google juice? OA papers are not really accessible if not discoverable!
Others include: Academic Room, IAMScientist.com, Nature Networks, H-Net, COS Scholar Universe, RePEc, SSRC, (Labmeeting has entered TechCrunch’sdeadpool!)
First assessed in March this year, but links & details checked last week! : I did also look for Elsevier and Wiley's guides but couldn't find comparable content easilyAlso, repositories don’t make similar recommendations to authors!
22,000+ students, 1400 research staff. 1600 PhD students. 5000 staff in total. Over 7000 items in WRAP.
9,162 downloads to the end of August 2012 BUT do backlinks lead to downloads? Not all of these papers are highly downloaded: there are other factors, too.
Repository managers could help them with this: IR Stats shows researchers metrics for their own papers. Yvonne wrote about telling stories about papers.