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Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
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Content Nation: Surviving and Thriving with Social Media

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John Blossom, author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) provides an overview of the impact of social media and a view …

John Blossom, author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) provides an overview of the impact of social media and a view into how it is shaping our future as a civilization by shaping the DNA of society.

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  • 13 January 2000
  • 13 January 2000
  • Transcript

    • 1. SURVIVING & THRIVING WITH SOCIAL MEDIA John Blossom, Author of “Content Nation” 22 September 2009
    • 2. 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Roundabout, rotonda, rond-point, rondell, Kreisverkehr, ロータリー , 迴旋 , κυκλική … from Westport, CT USA!
    • 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 4. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 5. Social Media
      • What it Means Today
        • Media
        • Business
        • Education
        • Government
        • Politics
        • Society
      • What it Really Changes
      • What it Means for Our Future
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 6. The World is a Nation of Publishers 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 16 January 2009
      • Content Nation is born!
      • Influencing bloggers: 59 million people
        • 24 th largest nation
      • Influencing social networkers: 74 million people
        • 16 th largest nation
    • 7. A Global Nation of Citizen Publishers 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 8. From the Book…
      • What is Social Media?
      • Content Nation’s Seven Secrets of Social Media
      • Where Content Nation Is Leading Us
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 9. What is Social Media?
      • The ability for anyone to influence others easily using highly scalable and accessible publishing tools.
        • Weblogs
        • Wikis
        • Social Networking
        • Share Videos, Photos, Podcasts, Bookmarks, Mashups
        • Messaging/Microblogging
        • Forums, Chats, Collaboration
        • Ratings, Reviews, Comments
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 10.
      • What do you need to make the “secret sauce?”
      Seven Secrets of Social Media 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 11. Social Media Secret #1
      • It’s all about people scaling their influence independently.
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 12. Global Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 13. Local Influence 22 September 2009
    • 14. Real-Time Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 15. Real-Time Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 16. Brand Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 17. Product Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 18. Political Influence 22 September 2009
    • 19. Social Media Secret #2
      • Technology matters in social media, but not as much as understanding what people want to get from influential publishing
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 20. Where is the “Hot Spot” Tonight? 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 21. What Are My Customers Saying? 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 22. Personal and Professional Goals 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 23. Social Media Secret #3
      • Social media is about the law of the campfire, not the law of the jungle: social values are important in social media and having people who are willing to enforce values matters.
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 24. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 25. Social Media Secret #4
      • Social media creates influential, scalable and valuable contexts for content, far more than provided by conventional media.
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 26. 16 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 27. Mashups: Contexts Out of Thin Air 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 28. Contexts for People & Organisations 6 April 2009
    • 29. Social Media Secret #5
      • Social media’s power comes from serving highly focused communities and markets very efficiently. It’s the power of mass contextualization, not mass production.
      13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 30. Publications for/by Any Community 13 March 2009
    • 31. The “Big Sombrero” Social Economy
      • “ The Long Tail”: the lifecycle of short-lived mass-market “hits”
      • “ The Big Sombrero”: the lifecycle of long-lived social economies
      • Building global and local social economies for any size enterprise
      24 February 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 32. Social Media Secret #6
      • Social media establishes more direct relationships between people who can help one another to survive and thrive.
      13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 33. Altruism Yields Personal Influence 13 March 2009
    • 34. Global/Local Economic Influence 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 35. Social Media Secret #7
      • Social media’s influence helps people and organizations that know how to have - and to listen to - conversations.
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 36. Ask and You Shall Receive 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 37. Leaving Room for Dissent & Dialog 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 38.
      • Where is social media taking us?
      Surviving and Thriving in Content Nation 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 39. Where Does Social Media Bring Us?
      • Realigning the bonds of society
      • Returning to more flexible human organization
      • Extending our ability to evolve civilizations
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 40. To Publish is to be Human 22 September 2009
    • 41. Reclaiming Humankind’s Heritage 22 September 2009
    • 42. The Other 5 Billion 6 April 2009
    • 43. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 44. Publishing: Civilization’s DNA
      • Publishing defines the organism of society
      • Change publishing and you change how society can adapt and evolve
      • Models of altruism are the key
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 45. Animal Altruism: Based on Genetics
      • Organizes small animal/human groups
        • “ You might be related to me so I’ll cooperate”
        • Encoded in natural genes
        • Focused on flexible, collaborative social adaptation – “own the moment”
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 46. Human Altruism: Based on Publishing
      • Organizes large human groups
        • “ We have a social/business contract so I’ll cooperate”
        • Encoded in publishing
        • Focused on inflexible, centralized ownership
        • Creates social organisms that adapt slowly to change
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 47. Central Publishing Speeds Extinction 24 February 2009 Source: Gerrit Schoups et al., PNAS
    • 48. Nature’s DNA Does Better 22 September 2009
    • 49. Social Media Rewrites Society’s DNA
      • Decentralized control
      • Peer bonds
      • Collaborative
      • Real-Time
      • Contextual
      • Transactional
      • Leveraging technology and humanness to create rapidly adapting and highly scalable civilizations
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 50. From Machine to Global Organism 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 51. The Sensor Society 22 September 2009
    • 52. The Sensor Society 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 53. The Sensor Society 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 54. Social Media: Civilization’s new DNA?
      • Spore: Share evolving user-designed creatures
      • Over 3 million created in a few weeks
        • Twice the number of known species!
      • Social media can offer civilization new scalability & diversity to survive and to thrive
      13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 55. Our Next Great Civilization?
      • Re-adapting to ice ages ?
      • Organic networks
      • Organic social media
      • Our tribes will be anywhere and everywhere
      • Our relationships will extend through the ages
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Source: Doc Searls
    • 56. Chasing the Mammoth: Context is All 22 September 2009 Source: Dr. Silvia Helena Cardoso
    • 57. The Mammoth Code for Social Media
      • Let your content “graze” where it needs to
      • Study its behavior carefully
      • Be prepared to chase it
      • Bring friends & family
      • Build collective wisdom
      • Share in the hunt
      • Use everything
      • Be ready to switch to alternatives
      22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 58. The World is a Nation of Publishers 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Nosotros somos Content Nation! Nous sommes Content Nation! We are Content Nation!
    • 59. ABOUT SHORE
      • Content Marketing Strategists
        • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
      • We provide:
        • Private Consulting, Advice and Research
        • Daily and Weekly News Analysis
        • Newsletters
        • Published Research
      • Recognized:
        • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
        • 2007 CODiE – Best Media Blog
      22 September 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED Web: shore.com
    • 60. FOR FOLLOW-UP…
      • PHONE
        • (+01) 203.293.8511
      • EMAIL
        • [email_address]
      • WEB
        • shore.com
        • contentblogger.com
        • contentnation.com
      • TWITTER/SKYPE
        • jblossom
      • POST
        • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880 USA
      19 March 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 61. SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS
      • Content is information and experiences that benefit an audience in specific contexts .
      • If people don’t benefit, it’s not content!
      13 November 2008 Copyright © 1999-2008 Shore Communications Inc. ALL RIGHTS RESERVED Source: Isabelle Trocheris/David Giovannoni

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