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Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
Content Nation: Surviving and Thriving with Social Media
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Content Nation: Surviving and Thriving with Social Media

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John Blossom, author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) provides an overview of the impact of social media and a view …

John Blossom, author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) provides an overview of the impact of social media and a view into how it is shaping our future as a civilization by shaping the DNA of society.

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  • 13 January 2000
  • 13 January 2000
  • Transcript

    • 1. SURVIVING & THRIVING WITH SOCIAL MEDIA John Blossom, Author of “Content Nation” 22 September 2009
    • 2. 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Roundabout, rotonda, rond-point, rondell, Kreisverkehr, ロータリー , 迴旋 , κυκλική … from Westport, CT USA!
    • 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 4. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 5. Social Media <ul><li>What it Means Today </li></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>Society </li></ul></ul><ul><li>What it Really Changes </li></ul><ul><li>What it Means for Our Future </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 6. The World is a Nation of Publishers 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 16 January 2009 <ul><li>Content Nation is born! </li></ul><ul><li>Influencing bloggers: 59 million people </li></ul><ul><ul><li>24 th largest nation </li></ul></ul><ul><li>Influencing social networkers: 74 million people </li></ul><ul><ul><li>16 th largest nation </li></ul></ul>
    • 7. A Global Nation of Citizen Publishers 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 8. From the Book… <ul><li>What is Social Media? </li></ul><ul><li>Content Nation’s Seven Secrets of Social Media </li></ul><ul><li>Where Content Nation Is Leading Us </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 9. What is Social Media? <ul><li>The ability for anyone to influence others easily using highly scalable and accessible publishing tools. </li></ul><ul><ul><li>Weblogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Share Videos, Photos, Podcasts, Bookmarks, Mashups </li></ul></ul><ul><ul><li>Messaging/Microblogging </li></ul></ul><ul><ul><li>Forums, Chats, Collaboration </li></ul></ul><ul><ul><li>Ratings, Reviews, Comments </li></ul></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 10. <ul><li>What do you need to make the “secret sauce?” </li></ul>Seven Secrets of Social Media 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 11. Social Media Secret #1 <ul><li>It’s all about people scaling their influence independently. </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 12. Global Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 13. Local Influence 22 September 2009
    • 14. Real-Time Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 15. Real-Time Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 16. Brand Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 17. Product Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 18. Political Influence 22 September 2009
    • 19. Social Media Secret #2 <ul><li>Technology matters in social media, but not as much as understanding what people want to get from influential publishing </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 20. Where is the “Hot Spot” Tonight? 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 21. What Are My Customers Saying? 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 22. Personal and Professional Goals 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 23. Social Media Secret #3 <ul><li>Social media is about the law of the campfire, not the law of the jungle: social values are important in social media and having people who are willing to enforce values matters. </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 24. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 25. Social Media Secret #4 <ul><li>Social media creates influential, scalable and valuable contexts for content, far more than provided by conventional media. </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 26. 16 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 27. Mashups: Contexts Out of Thin Air 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 28. Contexts for People & Organisations 6 April 2009
    • 29. Social Media Secret #5 <ul><li>Social media’s power comes from serving highly focused communities and markets very efficiently. It’s the power of mass contextualization, not mass production. </li></ul>13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 30. Publications for/by Any Community 13 March 2009
    • 31. The “Big Sombrero” Social Economy <ul><li>“ The Long Tail”: the lifecycle of short-lived mass-market “hits” </li></ul><ul><li>“ The Big Sombrero”: the lifecycle of long-lived social economies </li></ul><ul><li>Building global and local social economies for any size enterprise </li></ul>24 February 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 32. Social Media Secret #6 <ul><li>Social media establishes more direct relationships between people who can help one another to survive and thrive. </li></ul>13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 33. Altruism Yields Personal Influence 13 March 2009
    • 34. Global/Local Economic Influence 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 35. Social Media Secret #7 <ul><li>Social media’s influence helps people and organizations that know how to have - and to listen to - conversations. </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 36. Ask and You Shall Receive 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 37. Leaving Room for Dissent & Dialog 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 38. <ul><li>Where is social media taking us? </li></ul>Surviving and Thriving in Content Nation 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 39. Where Does Social Media Bring Us? <ul><li>Realigning the bonds of society </li></ul><ul><li>Returning to more flexible human organization </li></ul><ul><li>Extending our ability to evolve civilizations </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 40. To Publish is to be Human 22 September 2009
    • 41. Reclaiming Humankind’s Heritage 22 September 2009
    • 42. The Other 5 Billion 6 April 2009
    • 43. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 44. Publishing: Civilization’s DNA <ul><li>Publishing defines the organism of society </li></ul><ul><li>Change publishing and you change how society can adapt and evolve </li></ul><ul><li>Models of altruism are the key </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 45. Animal Altruism: Based on Genetics <ul><li>Organizes small animal/human groups </li></ul><ul><ul><li>“ You might be related to me so I’ll cooperate” </li></ul></ul><ul><ul><li>Encoded in natural genes </li></ul></ul><ul><ul><li>Focused on flexible, collaborative social adaptation – “own the moment” </li></ul></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 46. Human Altruism: Based on Publishing <ul><li>Organizes large human groups </li></ul><ul><ul><li>“ We have a social/business contract so I’ll cooperate” </li></ul></ul><ul><ul><li>Encoded in publishing </li></ul></ul><ul><ul><li>Focused on inflexible, centralized ownership </li></ul></ul><ul><ul><li>Creates social organisms that adapt slowly to change </li></ul></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 47. Central Publishing Speeds Extinction 24 February 2009 Source: Gerrit Schoups et al., PNAS
    • 48. Nature’s DNA Does Better 22 September 2009
    • 49. Social Media Rewrites Society’s DNA <ul><li>Decentralized control </li></ul><ul><li>Peer bonds </li></ul><ul><li>Collaborative </li></ul><ul><li>Real-Time </li></ul><ul><li>Contextual </li></ul><ul><li>Transactional </li></ul><ul><li>Leveraging technology and humanness to create rapidly adapting and highly scalable civilizations </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 50. From Machine to Global Organism 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 51. The Sensor Society 22 September 2009
    • 52. The Sensor Society 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 53. The Sensor Society 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 54. Social Media: Civilization’s new DNA? <ul><li>Spore: Share evolving user-designed creatures </li></ul><ul><li>Over 3 million created in a few weeks </li></ul><ul><ul><li>Twice the number of known species! </li></ul></ul><ul><li>Social media can offer civilization new scalability & diversity to survive and to thrive </li></ul>13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 55. Our Next Great Civilization? <ul><li>Re-adapting to ice ages ? </li></ul><ul><li>Organic networks </li></ul><ul><li>Organic social media </li></ul><ul><li>Our tribes will be anywhere and everywhere </li></ul><ul><li>Our relationships will extend through the ages </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Source: Doc Searls
    • 56. Chasing the Mammoth: Context is All 22 September 2009 Source: Dr. Silvia Helena Cardoso
    • 57. The Mammoth Code for Social Media <ul><li>Let your content “graze” where it needs to </li></ul><ul><li>Study its behavior carefully </li></ul><ul><li>Be prepared to chase it </li></ul><ul><li>Bring friends & family </li></ul><ul><li>Build collective wisdom </li></ul><ul><li>Share in the hunt </li></ul><ul><li>Use everything </li></ul><ul><li>Be ready to switch to alternatives </li></ul>22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
    • 58. The World is a Nation of Publishers 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Nosotros somos Content Nation! Nous sommes Content Nation! We are Content Nation!
    • 59. ABOUT SHORE <ul><li>Content Marketing Strategists </li></ul><ul><ul><li>Enhance your strategies for publishing and content technology products and services in enterprise and media markets </li></ul></ul><ul><li>We provide: </li></ul><ul><ul><li>Private Consulting, Advice and Research </li></ul></ul><ul><ul><li>Daily and Weekly News Analysis </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Published Research </li></ul></ul><ul><li>Recognized: </li></ul><ul><ul><li>2004, 2005 EContent Magazine “100 Companies that Matter Most” </li></ul></ul><ul><ul><li>2007 CODiE – Best Media Blog </li></ul></ul>22 September 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED Web: shore.com
    • 60. FOR FOLLOW-UP… <ul><li>PHONE </li></ul><ul><ul><li>(+01) 203.293.8511 </li></ul></ul><ul><li>EMAIL </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>WEB </li></ul><ul><ul><li>shore.com </li></ul></ul><ul><ul><li>contentblogger.com </li></ul></ul><ul><ul><li>contentnation.com </li></ul></ul><ul><li>TWITTER/SKYPE </li></ul><ul><ul><li>jblossom </li></ul></ul><ul><li>POST </li></ul><ul><ul><li>John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880 USA </li></ul></ul>19 March 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
    • 61. SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS <ul><li>Content is information and experiences that benefit an audience in specific contexts . </li></ul><ul><li>If people don’t benefit, it’s not content! </li></ul>13 November 2008 Copyright © 1999-2008 Shore Communications Inc. ALL RIGHTS RESERVED Source: Isabelle Trocheris/David Giovannoni

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