Content Nation: Surviving and Thriving with Social Media

SURVIVING & THRIVING WITH SOCIAL MEDIA John Blossom, Author of “Content Nation” 22 September 2009

Social Media
What it Means Today
Media
Business
Education
Government
Politics
Society
What it Really Changes
What it Means for Our Future
22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved

The World is a Nation of Publishers 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 16 January 2009
Content Nation is born!
Influencing bloggers: 59 million people
24 th largest nation
Influencing social networkers: 74 million people
16 th largest nation

From the Book…
What is Social Media?
Content Nation’s Seven Secrets of Social Media
Where Content Nation Is Leading Us

What is Social Media?
The ability for anyone to influence others easily using highly scalable and accessible publishing tools.
Weblogs
Wikis
Social Networking
Share Videos, Photos, Podcasts, Bookmarks, Mashups
Messaging/Microblogging
Forums, Chats, Collaboration
Ratings, Reviews, Comments

What do you need to make the “secret sauce?”
Seven Secrets of Social Media 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved

Social Media Secret #1
It’s all about people scaling their influence independently.

Local Influence 22 September 2009

Political Influence 22 September 2009

Technology matters in social media, but not as much as understanding what people want to get from influential publishing

Social media is about the law of the campfire, not the law of the jungle: social values are important in social media and having people who are willing to enforce values matters.

Social media creates influential, scalable and valuable contexts for content, far more than provided by conventional media.

Contexts for People & Organisations 6 April 2009

Social media’s power comes from serving highly focused communities and markets very efficiently. It’s the power of mass contextualization, not mass production.

Publications for/by Any Community 13 March 2009

The “Big Sombrero” Social Economy
“ The Long Tail”: the lifecycle of short-lived mass-market “hits”
“ The Big Sombrero”: the lifecycle of long-lived social economies
Building global and local social economies for any size enterprise
24 February 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved

Social media establishes more direct relationships between people who can help one another to survive and thrive.

Altruism Yields Personal Influence 13 March 2009

Social media’s influence helps people and organizations that know how to have - and to listen to - conversations.

Where is social media taking us?
Surviving and Thriving in Content Nation 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved

Where Does Social Media Bring Us?
Realigning the bonds of society
Returning to more flexible human organization
Extending our ability to evolve civilizations

To Publish is to be Human 22 September 2009

Reclaiming Humankind’s Heritage 22 September 2009

The Other 5 Billion 6 April 2009

Publishing: Civilization’s DNA
Publishing defines the organism of society
Change publishing and you change how society can adapt and evolve
Models of altruism are the key

Animal Altruism: Based on Genetics
Organizes small animal/human groups
“ You might be related to me so I’ll cooperate”
Encoded in natural genes
Focused on flexible, collaborative social adaptation – “own the moment”

Human Altruism: Based on Publishing
Organizes large human groups
“ We have a social/business contract so I’ll cooperate”
Encoded in publishing
Focused on inflexible, centralized ownership
Creates social organisms that adapt slowly to change

Central Publishing Speeds Extinction 24 February 2009 Source: Gerrit Schoups et al., PNAS

Nature’s DNA Does Better 22 September 2009

Social Media Rewrites Society’s DNA
Decentralized control
Peer bonds
Collaborative
Real-Time
Contextual
Transactional
Leveraging technology and humanness to create rapidly adapting and highly scalable civilizations

The Sensor Society 22 September 2009

Social Media: Civilization’s new DNA?
Spore: Share evolving user-designed creatures
Over 3 million created in a few weeks
Twice the number of known species!
Social media can offer civilization new scalability & diversity to survive and to thrive

Our Next Great Civilization?
Re-adapting to ice ages ?
Organic networks
Organic social media
Our tribes will be anywhere and everywhere
Our relationships will extend through the ages
22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Source: Doc Searls

Chasing the Mammoth: Context is All 22 September 2009 Source: Dr. Silvia Helena Cardoso

The Mammoth Code for Social Media
Let your content “graze” where it needs to
Study its behavior carefully
Be prepared to chase it
Bring friends & family
Build collective wisdom
Share in the hunt
Use everything
Be ready to switch to alternatives

ABOUT SHORE
Content Marketing Strategists
Enhance your strategies for publishing and content technology products and services in enterprise and media markets
We provide:
Private Consulting, Advice and Research
Daily and Weekly News Analysis
Newsletters
Published Research
Recognized:
2004, 2005 EContent Magazine “100 Companies that Matter Most”
2007 CODiE – Best Media Blog
22 September 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED Web: shore.com

FOR FOLLOW-UP…
PHONE
(+01) 203.293.8511
EMAIL
[email_address]
WEB
shore.com
contentblogger.com
contentnation.com
TWITTER/SKYPE
jblossom
POST
John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880 USA
19 March 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED

SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS
Content is information and experiences that benefit an audience in specific contexts .
If people don’t benefit, it’s not content!
13 November 2008 Copyright © 1999-2008 Shore Communications Inc. ALL RIGHTS RESERVED Source: Isabelle Trocheris/David Giovannoni

Content Nation: Surviving and Thriving with Social Media

by John Blossom on Dec 15, 2009

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Content Nation: Surviving and Thriving with Social Media — Presentation Transcript