Content Nation: Surviving and Thriving with Social Media

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John Blossom, author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) provides an overview of the impact of social media and a view …

John Blossom, author of "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future" (Wiley, 2009) provides an overview of the impact of social media and a view into how it is shaping our future as a civilization by shaping the DNA of society.

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  • 13 January 2000
  • 13 January 2000

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  • 1. SURVIVING & THRIVING WITH SOCIAL MEDIA John Blossom, Author of “Content Nation” 22 September 2009
  • 2. 9 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Roundabout, rotonda, rond-point, rondell, Kreisverkehr, ロータリー , 迴旋 , κυκλική … from Westport, CT USA!
  • 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 4. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 5. Social Media
    • What it Means Today
      • Media
      • Business
      • Education
      • Government
      • Politics
      • Society
    • What it Really Changes
    • What it Means for Our Future
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 6. The World is a Nation of Publishers 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 16 January 2009
    • Content Nation is born!
    • Influencing bloggers: 59 million people
      • 24 th largest nation
    • Influencing social networkers: 74 million people
      • 16 th largest nation
  • 7. A Global Nation of Citizen Publishers 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 8. From the Book…
    • What is Social Media?
    • Content Nation’s Seven Secrets of Social Media
    • Where Content Nation Is Leading Us
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 9. What is Social Media?
    • The ability for anyone to influence others easily using highly scalable and accessible publishing tools.
      • Weblogs
      • Wikis
      • Social Networking
      • Share Videos, Photos, Podcasts, Bookmarks, Mashups
      • Messaging/Microblogging
      • Forums, Chats, Collaboration
      • Ratings, Reviews, Comments
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 10.
    • What do you need to make the “secret sauce?”
    Seven Secrets of Social Media 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 11. Social Media Secret #1
    • It’s all about people scaling their influence independently.
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 12. Global Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 13. Local Influence 22 September 2009
  • 14. Real-Time Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 15. Real-Time Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 16. Brand Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 17. Product Influence 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 18. Political Influence 22 September 2009
  • 19. Social Media Secret #2
    • Technology matters in social media, but not as much as understanding what people want to get from influential publishing
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 20. Where is the “Hot Spot” Tonight? 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 21. What Are My Customers Saying? 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 22. Personal and Professional Goals 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 23. Social Media Secret #3
    • Social media is about the law of the campfire, not the law of the jungle: social values are important in social media and having people who are willing to enforce values matters.
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 24. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 25. Social Media Secret #4
    • Social media creates influential, scalable and valuable contexts for content, far more than provided by conventional media.
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 26. 16 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 27. Mashups: Contexts Out of Thin Air 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 28. Contexts for People & Organisations 6 April 2009
  • 29. Social Media Secret #5
    • Social media’s power comes from serving highly focused communities and markets very efficiently. It’s the power of mass contextualization, not mass production.
    13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 30. Publications for/by Any Community 13 March 2009
  • 31. The “Big Sombrero” Social Economy
    • “ The Long Tail”: the lifecycle of short-lived mass-market “hits”
    • “ The Big Sombrero”: the lifecycle of long-lived social economies
    • Building global and local social economies for any size enterprise
    24 February 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 32. Social Media Secret #6
    • Social media establishes more direct relationships between people who can help one another to survive and thrive.
    13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 33. Altruism Yields Personal Influence 13 March 2009
  • 34. Global/Local Economic Influence 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 35. Social Media Secret #7
    • Social media’s influence helps people and organizations that know how to have - and to listen to - conversations.
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 36. Ask and You Shall Receive 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 37. Leaving Room for Dissent & Dialog 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 38.
    • Where is social media taking us?
    Surviving and Thriving in Content Nation 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 39. Where Does Social Media Bring Us?
    • Realigning the bonds of society
    • Returning to more flexible human organization
    • Extending our ability to evolve civilizations
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 40. To Publish is to be Human 22 September 2009
  • 41. Reclaiming Humankind’s Heritage 22 September 2009
  • 42. The Other 5 Billion 6 April 2009
  • 43. 13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 44. Publishing: Civilization’s DNA
    • Publishing defines the organism of society
    • Change publishing and you change how society can adapt and evolve
    • Models of altruism are the key
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 45. Animal Altruism: Based on Genetics
    • Organizes small animal/human groups
      • “ You might be related to me so I’ll cooperate”
      • Encoded in natural genes
      • Focused on flexible, collaborative social adaptation – “own the moment”
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 46. Human Altruism: Based on Publishing
    • Organizes large human groups
      • “ We have a social/business contract so I’ll cooperate”
      • Encoded in publishing
      • Focused on inflexible, centralized ownership
      • Creates social organisms that adapt slowly to change
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 47. Central Publishing Speeds Extinction 24 February 2009 Source: Gerrit Schoups et al., PNAS
  • 48. Nature’s DNA Does Better 22 September 2009
  • 49. Social Media Rewrites Society’s DNA
    • Decentralized control
    • Peer bonds
    • Collaborative
    • Real-Time
    • Contextual
    • Transactional
    • Leveraging technology and humanness to create rapidly adapting and highly scalable civilizations
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 50. From Machine to Global Organism 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 51. The Sensor Society 22 September 2009
  • 52. The Sensor Society 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 53. The Sensor Society 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 54. Social Media: Civilization’s new DNA?
    • Spore: Share evolving user-designed creatures
    • Over 3 million created in a few weeks
      • Twice the number of known species!
    • Social media can offer civilization new scalability & diversity to survive and to thrive
    13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 55. Our Next Great Civilization?
    • Re-adapting to ice ages ?
    • Organic networks
    • Organic social media
    • Our tribes will be anywhere and everywhere
    • Our relationships will extend through the ages
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Source: Doc Searls
  • 56. Chasing the Mammoth: Context is All 22 September 2009 Source: Dr. Silvia Helena Cardoso
  • 57. The Mammoth Code for Social Media
    • Let your content “graze” where it needs to
    • Study its behavior carefully
    • Be prepared to chase it
    • Bring friends & family
    • Build collective wisdom
    • Share in the hunt
    • Use everything
    • Be ready to switch to alternatives
    22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • 58. The World is a Nation of Publishers 22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved Nosotros somos Content Nation! Nous sommes Content Nation! We are Content Nation!
  • 59. ABOUT SHORE
    • Content Marketing Strategists
      • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
    • We provide:
      • Private Consulting, Advice and Research
      • Daily and Weekly News Analysis
      • Newsletters
      • Published Research
    • Recognized:
      • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
      • 2007 CODiE – Best Media Blog
    22 September 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED Web: shore.com
  • 60. FOR FOLLOW-UP…
    • PHONE
      • (+01) 203.293.8511
    • EMAIL
      • [email_address]
    • WEB
      • shore.com
      • contentblogger.com
      • contentnation.com
    • TWITTER/SKYPE
      • jblossom
    • POST
      • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880 USA
    19 March 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 61. SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS
    • Content is information and experiences that benefit an audience in specific contexts .
    • If people don’t benefit, it’s not content!
    13 November 2008 Copyright © 1999-2008 Shore Communications Inc. ALL RIGHTS RESERVED Source: Isabelle Trocheris/David Giovannoni