A Brief History of Content

875 views

Published on

Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

Published in: Business, Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
875
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A Brief History of Content

  1. 1. A BRIEF HISTORY OF CONTENT John Blossom, President, Shore Communications Inc. 19 October 2010
  2. 2. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED 2
  3. 3. 19 October 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved 3
  4. 4. A Brief History of Content  What it is  Where it came from  Where it is today  Where it is going  The role of SmartContent 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 4
  5. 5. What is Content?  Content is information and experiences that give value to audiences in specific contexts.  If people don’t value it, it’s not content! 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 5 Source: Isabelle Trocheris/David Giovannoni
  6. 6. In the Beginning: Storytelling  Communication with peers, trusted leaders  Community experience as the value point 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 6
  7. 7. Then Came Property…  Capturing complex social interactions  Trusting objects to organize human relations 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 7
  8. 8. Publishing Created Civilizations…  “The DNA of society” – enabling large groups to act as a social organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 8
  9. 9. Destroyed Civilizations…  Highly centralized control of inflexible publishing limited adaptation to new circumstances 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 9
  10. 10. And Preserved Civilizations…  Content for the few 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 10
  11. 11. Then Came Cheaper Production…  Content that could be shared widely increased literacy 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 11
  12. 12. And Content Started Moving Back… 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 12
  13. 13. …To Where it Came From. Sort of. 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 13
  14. 14. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved To Publish is to be Human 19 October 2010 14
  15. 15. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Reclaiming Humankind’s Heritage 19 October 2010 15
  16. 16. Using Social Structure Profitably 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 16
  17. 17. The New DNA of Publishing  Rapid contextualization of environment & social influence  Semantics  Analytics  Languages  Sensors  Gestures  Context for any input from any network on any device  Flexible, responsive societies 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 17
  18. 18. SmartContent Makes Complex Context Simple 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 18
  19. 19. Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Chasing the Mammoth: Context is All 19 October 2010 19 Source: Dr. Silvia Helena Cardoso
  20. 20. Our Next Great Civilization?  Adapting to rapid environment shifts  Pervasive sensors  Organic computing  Learning how to be global and tribal simultaneously 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 20 Source: Doc Searls
  21. 21. From Machines to Global Organism 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 21
  22. 22. For the Panel…  What is the big problem that you’re trying to solve?  How does SmartContent help you to solve it?  Where is SmartContent bringing us? 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 22
  23. 23. 24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED 23 For Follow-Up…  PHONE  203.293.8511  EMAIL  jblossom@shore.com  WEB  shore.com  contentblogger.com  contentnation.com  TWITTER  @jblossom  POST  John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
  24. 24. About Shore  Content Marketing Strategists  Enhance your strategies for publishing and content technology products and services in enterprise and media markets  We provide:  Market research, intelligence and analysis  Marketing strategy review and advice  Go-to-market content and services  Recognized:  2004, 2005 EContent Magazine “100 Companies that Matter Most”  2007 CODiE – Best Media Blog 19 October 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved 24 Web: shore.com

×