2. There are many terms specific to online marketing that will help you to better understand exactly what you need to look for in selecting an online marketing partner. We provide these to you because The Marketology Group is dedicated to developing and working with educated consumers.
3. We passionately believe that education is a critical element in designing a superior marketing campaign that will not only meet but exceed your expectations and business goals.
4. We passionately believe that education is a critical element in designing a superior marketing campaign that will not only meet but exceed your expectations and business goals.
6. When we talk about click through rates we are referring to the process of clicking through an online ad to the advertiser's destination or landing page. Click-through is often the most direct response to an advertisement but it is not the only response to an ad.
7. If an ad includes the company’s name or website URL online visitors may choose to type the URL directly into the browser bar, or type the company's name into a search engine box.
9. Accurate counting of click-through involves excluding "robot clicks" and duplicate clicks. This takes on added importance when click-through are used as the measurement on which payment is based.
10. The average number of click-through per hundred ad impressions that is expressed as a percentage in online marketing.