The 5 Dangerous Realities of Social Media. We have a choice to make: embrace the social, or embrace the media. In businesses' quest to make social media a financial gold mine, we're cutting corners on strategy, operations, execution, measurement, and staffing of social media. Presentation by Jay Baer (www.convinceandconvert.com www.nowrevolutionbook.com) given to Get Social PRSSA Conference.

1. Social Networking is now the MOST POPULAR activity online. wtf?

2. close the gap

3. feel the power

4. every customer is a reporter

5. communication advances start out positive and then become... commoditized monsters

13. mobile

15. do we want the social or the media? big, important question....

16. 5 dangerous social media realities

17. we’re strategizing wrong

19. What’s my Twitter Strategy?

20. What’s my Twitter Strategy?

21. the tools always change Share of search in 1999

22. we’re integrating wrong

23. an ingredient not an entree

24. know, like, trust

25. preaching to the choir

26. social media is the tiebreaker

27. we’re executing wrong

28. The difference between Helping and Selling is just TWO LETTERS. You EARN the right to promote.

29. answer the social phone before making cold calls

30. keep your antennae up

31. the opportunity economy

32. social media is slow

33. we’re staffing wrong

35. typing used to be a job. now it’s a skill

36. same thing with the telephone

37. listening responding creating analyzing strategizing

38. get more antennas

39. every employee is in marketing

40. we’re measuring wrong

42. there’s no magic number

43. activate, don’t collect

44. strategy integration execution staffing measurement

45. we’re doing it wrong because we’re doing it lazy

46. Nobody promised us Social Media would be EASY. Just that it would be AWESOME.

47. and so are you.

48. Jay Baer Social Media Strategist ConvinceandConvert.com NowRevolutionBook.com @jaybaer