What we'll cover :1# A process for business activity2# Using emotional impact3# Creating your reality4# New members’ business plan5# Lead yourself, lead others

1. Business planning for
micro-entrepreneurs
Jay Allyson Dempster
What we'll cover :
1# A process for business activity
2# Using emotional impact
3# Creating your reality
4# New members’ business plan
5# Lead yourself, lead others

2. Repetition, simple steps:
1. Capture: Identify people to talk to (generate leads)
2. Cultivate: Interview/introduce (review the info);
Follow up/3 way (collect a decision)
3. Close: New customer/purchase/upsell (make a sale)
4. Coach: set up/orientate, your leadership, training.

3. Daily action:
• Identify people to talk to (traffic - leads/prospects)
– Warm market
– Simple paid ads
– Articles > personal sites
– Web ads (classified, banner ads)
– Purchased leads
• Build a relationship/give value (filter/convert)
– Follow up
– Content driven
– Social driven
– Email driven

4. Emotional impact
How to affect a change in
your thinking, in your
behaviour, in your activity ....

5. Business plan coaching call
• To review exactly what you want
- time, money, freedom, lifestyle, control
- personal mission & motivation
- aims, priority activities
- planning & productivity
• To discuss methods of marketing
• Working with your mentor/course
• ‘Be, Do, Have’ as a mindset tool
• Income targets, personal goals

6. Key skills
• Positive attitude, we are helping people (and ourselves)
• Inner success (Be, Do, Have) vs. Outer success (Results,
Sales, Achievements)
• Focusing on one important task at a time (no multi-tasking)
• Narrowing options (esp. Marketing, 3-4 methods, improved
over time)
• Eliminating distraction and interruption

7. Three biggest killers of productivity
are:
• Overwhelm
• Distraction
• Too much choice
FOCUS, CONSISTENCY, DISCIPLINE, LEADERSHIP

8. First marketing plan
• Warm market
• Simple ad placement
• Bought leads
• Personal branded sites/content
• Blog set up
– Content
– Articles
– Videos
– Blog posts
– Social networking
– Email marketing

9. Final words ...
Personal challenges
Work on resolving/overcoming limitations &
limiting beliefs
If you are in business ...
talking to people
taking action
making profit
Decide upon massive success
Start this week, today, now!
Avoid procrastination!
Aim, fire, ready (yes in that order sometimes!)