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The Evolution of Content Delivery

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Digital content is threatening to overwhelm us. But we keep consuming it and so companies use technology to help businesses deliver a better experience with that digital content. From Netflix to …

Digital content is threatening to overwhelm us. But we keep consuming it and so companies use technology to help businesses deliver a better experience with that digital content. From Netflix to Slideshare, there are vast networks and amazing technologies devoted to enabling the delivery of digital content and awesome experiences. But it's changing. There is an opportunity to combine business processes around creating/publishing digital content and physically delivering it using cloud resources and a little pixie dust that will make business far more efficient and effective. This presentation explores that evolution and the platform that is emerging to meet it.

This presentation was originally delivered at the 2013 Content Delivery Summit (May, 2013) in New York.

Check out a slide-by-slide walkthrough here:

http://blog.limelight.com/2013/05/the-evolution-of-content-delivery/

A recorded version of the presentation will be posted at that location when it's available.

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Transcript

  • 1. The Evolution of Content Delivery
  • 2. Content delivery isn’t just aboutbits down the wire anymore.
  • 3. Content Effectiveness = getting theright content to the right audienceat the right time (on the right device).
  • 4. Oh yeah, and lots of this stuff
  • 5. Efficient and effective contentpublishing
  • 6. It’s not. And I’m going to show youwhy (and more importantly, how).
  • 7. 24/7/365That’s the digital world.
  • 8. Content Publishing Tools:1. Web/Video management2. Ad integration/Monetization3. Security/Access Restrictions4. Social Engagement5. Analytics
  • 9. But there are business benefits:1. No more software/hardware costs2. Redundancy of systems3. Global accessibility4. Access to cloud resources5. And…
  • 10. The digital world is simply moving toofast to worry about the technologyAND the experience.
  • 11. But even the cloud can be limiting.
  • 12. SaaS Services + Global DeliveryNetwork (aka Infrastructure) = IaaP
  • 13. The Evolution of Content Delivery isInfrastructure as a Platform
  • 14. IaaP enables organizations tooutsource entire processes,combining software andinfrastructure, to the cloud. Forcontent that process is a workflow…
  • 15. CreateContentDeliverContentMeasureContent
  • 16. contentdeliveryIaaP
  • 17. Personalized. Relevant. Automated. Available.
  • 18. 1. Create content with SaaS tools2. Content is stored in CloudStorage3. Cloud Storage is integrated withdelivery network4. Delivery network has performanceand big data technologies5. Content success is assessedthrough integrated dashboards
  • 19. What makes IaaP the idealarchitecture for the future of contentdelivery?
  • 20. Personalization. Relevancy. Context.Mobile. Monetization.
  • 21. A really smart network.
  • 22. Anticipation. Automation. Analysis.
  • 23. You = 24/7/365
  • 24. Thanks.
  • 25. This presentation brought toby the letters “Q” & “A”
  • 26. Jason ThibeaultSr. Director, MarketingStrategy LimelightNetworksE: jt@llnw.comT: @_jasonthibeault602-850-4871