9. Process [Define]
Accessing Product Opportunities
Defining The Problem To Be Solved
Product Discovery
Defining The Right Product
Product Principles
Deciding What’s Important
10. Process [Define]
The Product Council
VP of Product VP of User
CEO, COO
Management Experience Design
VP of Engineering VP of Marketing
VP of Site VP of Customer
Operations Service
12. Process [Design]
Market Research
Understanding The Capabilities And
Limitations
Personas For Product Management
Understanding The Target User
Design vs. Implementation
Define The User Experience Before Proceeding
To Build
14. Process [Implement and Test]
Minimal Product
Cutting Features vs. Slipping Dates
Product Validation
Evidence of Valuable, Usable and Feasible
Prototype Testing
Putting Your Ideas In Front Of Real Users
Charter User Programs
16. Process [After Launch]
Improving Existing Products
Its’ Not About Adding Features
Gentle Deployment
Help Prevent User Abuse
Rapid Response
Finish What You Start And Save Entire
Release Cycles
17. Process [Further Discussions]
Agile vs. Waterfall
Startup Product Management
It’s All About Product Discovery
Innovating In Large Companies
Difficult But Worth The Effort
19. Product
Lessons From Apple
The Hardware Serves the Software
The Software Serves the User Experience
The User Experience Serves the Emotion
20. Product
Beware Of Specials
Don’t Fall Down This Slippery Slope
The New Old Thing
What Is Possible Is Constantly Changing
Usability vs. Aesthetics
Both Are Important