Boosting the Initial Phase of the R&DProcess by Applying Social MediaTechnologies Dissertation research Tero Peltola Center for Innovation and Technology Research Tampere University of Technology / Industrial Management Arctic Workshop @ Tampere 10.-11.11.2011
Tero Peltolao 2003 o M.Sc. (EE) with honors / TUTo 2003-2010 o Project Manager R&D o Asperation, Perloso 2011 – o Ph.D. Student, Researcher / TUT o www.tut.fi/citer Tero Peltola / CITER 17.12.
Forecasts: using social media in companies Using social media technologies will be increased, as only 5 out of 115 companies estimated that they will not use them in future. In addition to marketing and PR, R&D process and internal communication are considered to benefit from social media technologies. Estimated to become more important tool for internal communcation than for PR Over 81% IT professionals are motivated to participate in online communities by the desire to help peers solve problems.Source: EVA_Sosiaalinen_media_yrityskäytössä_yhteenvetoraportti.pdf : published 14.2.20112011 Toolbox.com/PJA Social Media Index: Wave VII : IT Audience Results Tero Peltola / CITER 17.12.
Three steps composes FFEo The formality of the New Product Development process begins after Go- decision at the end of the Fuzzy Front.1. Idea Generation o Acquiring ideas from various sources Further in NDP process2. Idea Screening o Assimilating the ideas 3 13. Concept Development Concept Idea Development Generation o Processing the assimilated ideas to Blueprints. 2 Idea Screening Source: Eg. Alam 2005 Tero Peltola / CITER 17.12.
Research Scope and Targets Market / R&D integration in the context of FFE with surroundings of market and technological uncertainty The initial stage communication efficiency and effectiveness is measured and combared towards performance after Social software adoption Performance metrics are aimed to seek out the understanding about actual integration / communication level, quality of the R&D process and peers contribution through the social software. Tero Peltola / CITER 17.12.
Reseach Questiono How an enterprise level social software adoption influences the performance of FFE? o Acquisition of knowledge and ideas? o Communication about knowledge and ideas? o Assimilation of knowledge and ideas? o Managing the FFE process (PACAP)?o Company begins to use enterprise level social software in the NPD process o The data is collected from the initial stage before social software and after its adoption. o The evidence based on data comparison Tero Peltola / CITER 17.12.
Methodology Initial stage Interviews Includes the decription of current way of working via typical development process Surveys A follow-up check a few weeks after the social software adoption. A second follow-up a few months after the first one. Interviews: Tape-recorded & notes Writed out version to be send to participant for check the validibility & add extra info Tero Peltola / CITER 17.12.
R&D Process Influenced by impacts Effeciency Foundation of Metrics Tero Peltola / CITER 17.12.
Presumable results Software related results Majority of users will contribute the R&D process R&D process related results More efficient R&D process Company related results New communication methods Tero Peltola / CITER 17.12.