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Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals …

Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals of social media for entrepreneurs.

This presentation was shared in an entrepreneurship workshop in 2012.

See accompanying blog post: www.janwong.my/social-media-for-entrepreneurs-an-introduction

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Transcript

  • 1. Hello! My name is Jan WongFriday, February 17, 12
  • 2. I blog atFriday, February 17, 12
  • 3. I tweet at @jwongjkFriday, February 17, 12
  • 4. My journey started of toughFriday, February 17, 12
  • 5. Entrepreneurship isn’t science You’ll make mistakesFriday, February 17, 12
  • 6. It’s the same with social mediaFriday, February 17, 12
  • 7. 3S O C I A L Things you should know about MEDIAFriday, February 17, 12
  • 8. #1ONE SIZE FITS ALL There is NOFriday, February 17, 12
  • 9. #2 R U N ! I T ’ S A L I EIf they’re a social media expert,Friday, February 17, 12
  • 10. #3 I T Social Media is NOT a solution I S A TO O LFriday, February 17, 12
  • 11. TODAY WE’LL CREATE A SOCIAL STRATEGYFriday, February 17, 12
  • 12. RU READY?Friday, February 17, 12
  • 13. HERE WE GO!Friday, February 17, 12
  • 14. BUSINESS #1: WHAT’S YOUR OBJECTIVE? List 3 objectives (in order) ... they should be quantifiable!Friday, February 17, 12
  • 15. BUSINESS #1: WHAT’S YOUR OBJECTIVE? List 3 objectives (in order) “Get more followers” ... they should be quantifiable! vs“Increase engagement by 10%”Friday, February 17, 12
  • 16. BUSINESS #1: WHAT’S YOUR OBJECTIVE? List 3 objectives (in order) “Get more followers” ... they should be quantifiable! “Increase sales” vs“Increase engagement by by “Increase online sales 10%” 20%”Friday, February 17, 12
  • 17. BUSINESS #1: WHAT’S YOUR OBJECTIVE? List 3 objectives (in order) “Get new sales” leads” “Get more followers” “Increase ... they should be quantifiable! vs vs “Generate 10 relevant leads“Increase engagement by by “Increase online sales 10%” weekly” 20%”Friday, February 17, 12
  • 18. #2: WHO’S YOUR AUDIENCE? “Who are you targeting, exactly?”Friday, February 17, 12
  • 19. #2: WHO’S YOUR AUDIENCE? “Who are you targeting, exactly?”Friday, February 17, 12
  • 20. “List their gender / age / location / interest / spending power, Type of web user: with credit card / mobile / tablet / desktop, Devices: windows / mac / linux / android / ios...”Friday, February 17, 12
  • 21. #3: WHAT CAN YOU OFFER? “Can your offer meet your objectives effectively?”Friday, February 17, 12
  • 22. #3: WHAT CAN YOU OFFER? “And what tools / mediums do you need?”Friday, February 17, 12
  • 23. #4: GOALS? “Google Analytics, Facebook Insights, YouTube Insights.” ... and draw actionable insights from them!Friday, February 17, 12
  • 24. Are they... sharing? commenting? buying? subscribing? playing? viewing? clicking? #4: GOALS? “Google Analytics, Facebook Insights, YouTube Insights.” ... and draw actionable insights from them!Friday, February 17, 12
  • 25. #5:Friday, February 17, 12
  • 26. 5 TRAPS TO WATCH OUT FOR “Unveiling the misconceptions and myths”Friday, February 17, 12
  • 27. 63% with more than 3 years of experience spend more than 10 hours per week on social media activities. SOCIAL MEDIA #1: IS FREE “It isn’t. Time is money as an entrepreneur!”Friday, February 17, 12
  • 28. SOCIAL MEDIA IS #2: A CAMPAIGN “You setup, then forget... Not! It’s a life long commitment.”Friday, February 17, 12
  • 29. You win fans, followers and customers by meeting their needs / wants. SOCIAL MEDIA #3: IS EASY “The latest gadgets, apps or platforms won’t save you.”Friday, February 17, 12
  • 30. Real fans & 100,000 fans? followers help spread Who cares? your story. IT’S ALL ABOUT #4: THE NUMBERS “It isn’t. Quality trumps quantity anytime!”Friday, February 17, 12
  • 31. #5: RUNNING CONTESTS ON FACEBOOK IS LEGAL “It’s against the rules. Watch out!”Friday, February 17, 12
  • 32. #5: RUNNING CONTESTS ON FACEBOOK IS LEGAL “It’s against the rules. Watch out!”Friday, February 17, 12
  • 33. Now that you know how the game is played,Friday, February 17, 12
  • 34. Go and make things HAPPEN!Friday, February 17, 12
  • 35. “Your mindset determines the size of the life game you play.” THANK YOU! WWW.JANWONG.MY @JWONGJKFriday, February 17, 12