Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals of social media for entrepreneurs. This presentation was shared in an entrepreneurship workshop in 2012. See accompanying blog post: www.janwong.my/social-media-for-entrepreneurs-an-introduction

1. Hello! My name is Jan Wong
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2. I blog at
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3. I tweet at @jwongjk
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4. My journey started of tough
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5. Entrepreneurship isn’t science You’ll make mistakes
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6. It’s the same with social media
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7. 3S O C I A L Things you should know about
MEDIA
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8. #1ONE SIZE FITS ALL There is NO
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9. #2 R U N ! I T ’ S A L I EIf they’re a social media expert,
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10. #3 I T Social Media is NOT a solution
I S A TO O L
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11. TODAY WE’LL CREATE
A SOCIAL STRATEGY
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12. RU READY?
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13. HERE WE GO!
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14. BUSINESS
#1: WHAT’S YOUR OBJECTIVE?
List 3 objectives (in order)
... they should be quantifiable!
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15. BUSINESS
#1: WHAT’S YOUR OBJECTIVE?
List 3 objectives (in order)
“Get more followers” ... they should be quantifiable!
vs
“Increase engagement by 10%”
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16. BUSINESS
#1: WHAT’S YOUR OBJECTIVE?
List 3 objectives (in order)
“Get more followers” ... they should be quantifiable!
“Increase sales”
vs
“Increase engagement by by
“Increase online sales 10%”
20%”
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17. BUSINESS
#1: WHAT’S YOUR OBJECTIVE?
List 3 objectives (in order)
“Get new sales”
leads”
“Get more followers”
“Increase ... they should be quantifiable!
vs
vs
“Generate 10 relevant leads
“Increase engagement by by
“Increase online sales 10%”
weekly”
20%”
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18. #2: WHO’S YOUR AUDIENCE?
“Who are you targeting, exactly?”
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19. #2: WHO’S YOUR AUDIENCE?
“Who are you targeting, exactly?”
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20. “List their gender / age / location / interest / spending power,
Type of web user: with credit card / mobile / tablet / desktop,
Devices: windows / mac / linux / android / ios...”
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21. #3: WHAT CAN YOU OFFER?
“Can your offer meet your objectives effectively?”
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22. #3: WHAT CAN YOU OFFER?
“And what tools / mediums do you need?”
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23. #4: GOALS?
“Google Analytics, Facebook Insights, YouTube Insights.”
... and draw actionable insights from them!
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24. Are they... sharing?
commenting? buying?
subscribing? playing?
viewing? clicking?
#4: GOALS?
“Google Analytics, Facebook Insights, YouTube Insights.”
... and draw actionable insights from them!
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25. #5:
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26. 5 TRAPS TO
WATCH OUT FOR
“Unveiling the misconceptions and myths”
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27. 63% with
more than 3
years of experience
spend more than 10
hours per week
on social media
activities.
SOCIAL MEDIA
#1: IS FREE
“It isn’t. Time is money as an entrepreneur!”
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28. SOCIAL MEDIA IS
#2: A CAMPAIGN
“You setup, then forget... Not! It’s a life long commitment.”
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29. You win fans,
followers and
customers by meeting
their needs / wants.
SOCIAL MEDIA
#3: IS EASY
“The latest gadgets, apps or platforms won’t save you.”
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30. Real fans & 100,000 fans?
followers help spread Who cares?
your story.
IT’S ALL ABOUT
#4: THE NUMBERS
“It isn’t. Quality trumps quantity anytime!”
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31. #5: RUNNING CONTESTS ON
FACEBOOK IS LEGAL
“It’s against the rules. Watch out!”
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32. #5: RUNNING CONTESTS ON
FACEBOOK IS LEGAL
“It’s against the rules. Watch out!”
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33. Now that you know
how the game is played,
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34. Go and make things
HAPPEN!
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35. “Your mindset determines
the size of the
life game you play.”
THANK YOU!
WWW.JANWONG.MY @JWONGJK
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