The document provides an overview of using Facebook, including:
- Creating a personal Facebook profile and business page
- Understanding key Facebook concepts like News Feed, EdgeRank, and insights
- Customizing privacy settings and using friend lists
- Optimizing a business page through posts, cover photos, and understanding how content spreads
5. Facebook
ā¢ Social network for connecting with other
community members
ā¢ Started in 2004
ā¢ Originally closed system
ā¢ Fastest growing user population on the
planet
Monday, December 17, 12
6. Facebook Vocabulary
ā¢ Edge Rank - algorithm used by facebook
to determine what shows in newsfeeds
ā¢ News feed - aggregate view of users
friend and brands
ā¢ Page - ofļ¬cial presence for public ļ¬gure,
brand, or company
Monday, December 17, 12
7. Personal vs Business
ā¢ Proļ¬les are meant for people, and Pages are
meant for businesses.
ā¢ Do not create personal page for your
business.
ā¢ Pages are public which allow them to rank
in search.
ā¢ Pages allow for multiple admins
Monday, December 17, 12
11. Facebook Anatomy
Sidebar: containing your
news feed, inbox, friend lists
and quick access to groups
and apps.
Monday, December 17, 12
12. Facebook Anatomy
News Feed: Friends and
pages you follow most
recent posts, photos, etc..
Monday, December 17, 12
13. Facebook Anatomy
Notiļ¬cation Icons:
New friend requests,
messages and
other notiļ¬cations
including comments
Monday, December 17, 12
14. Facebook Anatomy
Publisher Space:
Add a status update;
share a video, link or photo
and have them appear
in friendās newsfeed.
Monday, December 17, 12
15. Facebook Anatomy
Newsfeed Filter:
Filter your newsfeed by
Facebook edgerank or
by latest posts
Monday, December 17, 12
16. Facebook Anatomy
Chat & Activity Feed:
Chat with your friends
including group and
video chat!
View friends activity
that may have not
made it into your
newsfeed.
Monday, December 17, 12
17. Facebook Anatomy
Account Settings:
Privacy, app settings,
account management
and switch between
page and proļ¬le mode
Monday, December 17, 12
18. Create a Facebook Account
Visit facebook.com and ļ¬ll out the form to get started
Monday, December 17, 12
19. Create a Facebook Account
Visit facebook.com and ļ¬ll out the form to get started
Monday, December 17, 12
23. Edit Your Proļ¬le
Visit your proļ¬le and click the update info button to edit
Monday, December 17, 12
24. Edit Your Proļ¬le
Visit your proļ¬le and click the update info button to edit
Monday, December 17, 12
25. Edit Your Proļ¬le
Visit your proļ¬le and click the update info button to edit
Monday, December 17, 12
26. Facebook Privacy
ā¢ Facebook privacy tools are designed to give
maximum control and ļ¬exibility
ā¢ You can deļ¬ne custom groups or use broad
categories such as everyone, friends, or
friend of friends
ā¢ Friend lists are one of the most powerful
tools in your privacy toolbox
Monday, December 17, 12
31. Privacy Settings in Detail
Public:
Shares your item with
the internet at large
not just friends or
people on facebook
Monday, December 17, 12
32. Privacy Settings in Detail
Friends:
Shares your item with
only your friends
Monday, December 17, 12
33. Privacy Settings in Detail
Custom:
You can choose friends,
friends of friends, yourself
or a custom list.You can
also use this exclude
Monday, December 17, 12
35. Privacy Settings in Detail
Deļ¬ne access to you:
Who can see your contact information.
Who can send you friend requests
Who can send you messages
Monday, December 17, 12
36. Privacy Settings in Detail
Deļ¬ne access to your wall:
Who can post on your timeline aka wall
Who can see what others post on your
wall.
Review tags before they appear in your
timeline.
Review tags made on your posts.
Monday, December 17, 12
37. Privacy Settings in Detail
Limit ad access to your data:
App settings and old version of FB
mobile
Is your data carried with friends
Review your personalization settings
Facebook timeline in search engine
results
Monday, December 17, 12
38. Privacy Settings in Detail
Change access to past posts:
Timeline introduced a bunch of new tools
for managing your privacy. This option lets
you retroactively apply the new settings to
past posts.
Monday, December 17, 12
39. Privacy Settings in Detail
Block people and apps:
This tool lets you manage blocking of invites
from apps, requests for information or apps
displaying on your wall.You can also use this
to block speciļ¬c people from your
information or seeing your posts in their
newsfeed.
Monday, December 17, 12
40. Accessing Friend Lists
In the sidebar ļ¬nd friends and hover over the title a more link will appear
Monday, December 17, 12
41. Accessing Friend Lists
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ou Ninja
clic donāt Tip:
k m see
bot ore frie
tom at n
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side of th
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!
In the sidebar ļ¬nd friends and hover over the title a more link will appear
Monday, December 17, 12
42. Accessing Friend Lists
In the sidebar ļ¬nd friends and hover over the title a more link will appear
Monday, December 17, 12
43. Managing Friends
ā¢ Create list to
add a new list
ā¢ Click link to see
your friend list
activity
ā¢ Click pencil to
add remove
friends from list
Monday, December 17, 12
46. Facebook Page Keys to Success
ā¢ A page is similar to a proļ¬le except it is public.
ā¢ Users can fan a page without the page adminās approval
ā¢ Pages are completely free and allow for advanced
analytics and other powerful tools to market your brand
ā¢ You can create multiple pages per account but are limited
to one proļ¬le per email.
ā¢ You can assign admins to a page thereby distributing the
load for maintaining a page.
Monday, December 17, 12
47. Building the Page
Visit www.facebook.com/pages/create.php and select a
category to begin.You have to be logged in to create a page.
Monday, December 17, 12
48. Building the Page
After you select your category it will
ask you some simple questions to get started.
Visit www.facebook.com/pages/create.php and select a
category to begin.You have to be logged in to create a page.
Monday, December 17, 12
49. Building the Page
Visit www.facebook.com/pages/create.php and select a
category to begin.You have to be logged in to create a page.
Monday, December 17, 12
59. Your Page is Almost Done
At this stage your page is about 80% complete to to achieve 100% you
will want to take the following steps:
ā¢ Like your page
ā¢ Invite friends to follow your page
ā¢ Make your ļ¬rst post
Monday, December 17, 12
60. Your Page is Almost Done
At this stage your page is about 80% complete to to achieve 100% you
will want to take the following steps:
ā¢ā¢ Like your page
Like your page
ā¢ Invite friends to follow your page
ā¢ Make your ļ¬rst post
Monday, December 17, 12
61. Your Page is Almost Done
At this stage your page is about 80% complete to to achieve 100% you
will want to take the following steps:
ā¢ā¢ Inviteyour page follow your page
Like friends to
ā¢ Invite friends to follow your page
ā¢ Make your ļ¬rst post
Monday, December 17, 12
62. Your Page is Almost Done
At this stage your page is about 80% complete to to achieve 100% you
will want to take the following steps:
ā¢ Like your page
ā¢ Make your ļ¬rsttopost your page
Invite friends follow
ā¢
ā¢ Make your ļ¬rst post
Monday, December 17, 12
63. Add a Cover Photo
Our proļ¬le is looking good but it could be better. A
cover image can add pop to your page.
Just donāt make it an overt call to action.
https://www.facebook.com/help/276329115767498/
Monday, December 17, 12
64. Add a Cover Photo
Our proļ¬le is looking good but it could be better. A
You can ļ¬nd can addtemplate at shortstack.com
cover image a good pop to your page.
http://www.shortstack.com/2012/11/cover-
Just donāt make it an overt call to action.
photo-template-for-facebook/
https://www.facebook.com/help/276329115767498/
Monday, December 17, 12
68. Understanding Edgerank
ā¢ Edgerank is an algorithm developed by
facebook to determine what is displayed
and where in your newsfeed.
ā¢ Edgerank works by measuring distances,
between relationships, groups and shares.
ā¢ Understanding edgerank can give your
brand an edge
Monday, December 17, 12
69. Breaking it Down
ā¢ Afļ¬nity is a measuring of relative closeness
of a brand and a fan. Actions such as
sharing, clicking and commenting
can inļ¬uence this edge.
ā¢ Weight measures the value of one action vs
another. For example a like is valued less
than a comment which is in turn valued less
than a share.
ā¢ Time decay is simply a measure of time
since an action occurred.
Monday, December 17, 12
70. Edgerank work for you
ā¢ Leverage photos - these get the highest
engagement weight.
ā¢ Ask questions and use polls where it makes
sense.
ā¢ Encourage fans to get the word out by
sharing.
ā¢ Post frequently and on a regular schedule.
Monday, December 17, 12
71. Understand Insights
ā¢ Properly used Facebook insights let you
know when and what to post
ā¢ Requires 30 users
ā¢ Should be checked regularly (information is
updated in real time)
Monday, December 17, 12
72. The overview tab gives you an overview of all your datapoints.
Monday, December 17, 12
73. The likes tab gives you demographic and location information
The about people who like your page. Additionally there is
overview tab gives you an overview of all your datapoints.
information on the source of the likes.
Monday, December 17, 12
74. The reach tab gives you demographic and location information
The likes tab gives you demographic and location information
The about people who like your page. Additionally there is
about people who seeyou ancontent. This is wheredatapoints.
overview tab gives your overview of all your you will
information on the source of the likes.
also ļ¬nd the page views count.
Monday, December 17, 12
75. The Talking About This tab gives you demographic information
The reach tab gives you demographic and location and location
The likes tab gives you demographic and location information
The about people who like your page. Additionally there your
about people who seeyou ancontent. Thiscommentdatapoints.
information tab gives your overview of is where you is
overview about people who share or all your on will
information on content. of the likes.
also ļ¬nd the page views count.
the source
Monday, December 17, 12
76. The Talking About This tab gives you demographic information
The reach tab gives you demographic and location and location
The likes tab gives you demographic and location information
The about people who like your page. Additionally there your
about To Export gives you ancontent.click commentdatapoints.
information tab your analytics data This export data is
overview about see your overview of is where you will
people who people who share or all your on
information on content. of the likes.
also ļ¬nd the page views count.
the source
Monday, December 17, 12
77. The Talking About This tab gives you demographic information
The reach tab gives you demographic and location and location
The likes tab gives you demographic and location information
The about people who like your page. Additionally there your
about To Export gives you ancontent.click commentdatapoints.
information tab your analytics data This export data is
overview about see your overview of is where you will
people who people who share or all your on
information on content. of the likes.
also ļ¬nd the page views count.
the source
Monday, December 17, 12
78. The Talking About This tab gives you demographic information
The reach tab gives you demographic and location and location
The likes tab gives you demographic and location information
The about people who like your page. Additionally there your
about To Export gives you ancontent.click commentdatapoints.
information tab your analytics data This export data is
overview about see your overview of is where you will
people who people who share or all your on
information on content. of the likes.
also ļ¬nd the page views count.
the source
Monday, December 17, 12
79. The Talking About This tab gives you demographic information
The reach tab gives you demographic and location and location
The likes tab gives you demographic and location information
The about people who like your page. Additionally there your
about To Export gives you ancontent.click commentdatapoints.
information tab your analytics data This export data is
overview about see your overview of is where you will
people who people who share or all your on
information on content. of the likes.
also ļ¬nd the page views count.
the source
Page level gives you data
as it relates to your page
Monday, December 17, 12
80. The Talking About This tab gives you demographic information
The reach tab gives you demographic and location and location
The likes tab gives you demographic and location information
The about people who like your page. Additionally there your
about To Export gives you ancontent.click commentdatapoints.
information tab your analytics data This export data is
overview about see your overview of is where you will
people who people who share or all your on
information on content. of the likes.
also ļ¬nd the page views count.
the source
Post level gives you data
per post.
Monday, December 17, 12
83. Creating a Welcome Tab
ā¢ Adding apps to your business page can add
new layers of depth and interactivity.
ā¢ We are going to explore building a simple
welcome tab.
ā¢ Caution we will talk code but it is pretty
straight forward.
Monday, December 17, 12
84. Setup a Developer Account
Visit http://developers.facebook.com/
Monday, December 17, 12
85. Setup a Developer Account
Visit http://developers.facebook.com/
Click login
Monday, December 17, 12
86. Setup a Developer Account
Visit http://developers.facebook.com/
Login with your facebook account
Monday, December 17, 12
87. Setup a Developer Account
Visit http://developers.facebook.com/
Login with your facebook account
Monday, December 17, 12
88. Create the App
Click the Apps link
Monday, December 17, 12
89. Create the App
Click Create New App
Monday, December 17, 12
90. Create the App
Click Create New App
Monday, December 17, 12
91. Create the App
Click Create New App
The name of the app, using no more than 32 characters and no
less than 3. Please make sure that your app name does not violate
the trademark or other rights of a third party. Otherwise, we may
be forced to remove your app.
Monday, December 17, 12
92. Create the App
Click Create New App
The app namespace is used for deļ¬ning custom Open Graph
actions and objects (e.g., namespace:action) and for the URL for
Apps on Facebook (e.g., http://apps.facebook.com/namespace)
Monday, December 17, 12
93. Create the App
Click Create New App
Heroku and Facebook have teamed up to provide free hosting for
apps developed on Facebook at no cost. One of the great things
about Heroku is it is a ļ¬exibile platform for developers supporting
Ruby, Node.js, Python and PHP.
Monday, December 17, 12
94. Create the App
Click Create New App
After we have ļ¬lled out the form click continue.
Monday, December 17, 12
95. Create the App
Click Create New App
Answer the captcha question. Click continue.
Monday, December 17, 12
96. Working on the App
At this stage you will need to conļ¬rm your email address and
development environment. If you are planning on just a simple
HTML page select PHP. Click create to conļ¬rm.
Monday, December 17, 12
97. Working on the App
At this stagestagewill need to conļ¬rm your email a good and
At this you your app will be very basic but address
demonstration of what youIf you are planning on just a āLearn
development environment. can do with it. Clicking the simple
howHTML page select takesClickto a step by step guide.
to Edit This Appā PHP. you create to conļ¬rm.
Monday, December 17, 12
98. Working on the App
At this stagestagewill need to conļ¬rm your email a good and
At this you your app will be very basic but address
demonstration of what youIf you are planning on just a āLearn
development environment. can do with it. Clicking the simple
Select PageThis Appā
to Edit Tab
howHTML page select takesClickto a step by step guide.
PHP. you create to conļ¬rm.
Your page tab name
is the name you want
to see on your page.
Your app urls are the
link to your app on
heroku
Monday, December 17, 12
99. Working on the App
At this stagestagewill need to conļ¬rm your email a good and
At this you your app will be very basic but address
demonstrationsatisļ¬ed you If you are to add your just a āLearn
of what you can do with it. Clicking the simple
Once you areenvironment. will want planning on app to your
development
page asHTML ToTabselect takesClicktheafollowingstep guide.
Select PageThis so you will use
how totab. page Appā PHP. you to step by special URL.
a Edit do create to conļ¬rm.
Your page tab name
https://www.facebook.com/dialog/pagetab?app_id=[ APP
is the name you]&next=[ URL TO YOUR APP ]
ID want
to see on your page.
So for the demo app it is
Your app urls are the
https://www.facebook.com/dialog/pagetab?
link to your app on
app_id=442189935848838&next=https://frozen-
heroku
sierra-4291.herokuapp.com/
Monday, December 17, 12
100. Working on the App
At this stagestagewill need to conļ¬rm your email a good and
At this you your app will be very basic but address
demonstrationsatisļ¬ed you If you are to add your just a āLearn
of what you can do with it. Clicking the simple
Once you areenvironment. will want planning on app to your
development
page asHTML ToTabselect takesClicktheafollowingstep guide.
Select PageThis so you will use
how totab. page Appā PHP. you to step by special URL.
a Edit do create to conļ¬rm.
Your page tab name
https://www.facebook.com/dialog/pagetab?app_id=[ APP
is the name you]&next=[ URL TO YOUR APP ]
ID want
to see on your page.
So for the demo app it is
Your app urls are the
https://www.facebook.com/dialog/pagetab?
link to your app on
app_id=442189935848838&next=https://frozen-
heroku
Visiting the URL will take you to this page. Select your
sierra-4291.herokuapp.com/
business page and click āAdd Page Tabā
Monday, December 17, 12
101. Working on the App
At this stagestagewill need to conļ¬rm your email a good and
At this you your app will be very basic but address
demonstrationsatisļ¬ed you If you are to add your just a āLearn
of what you can do with it. Clicking the simple
Once you areenvironment. will want planning on app to your
development
page asHTML ToTabselect takesClicktheafollowingstep guide.
Select PageThis so you will use
how totab. page Appā PHP. you to step by special URL.
a Edit do create to conļ¬rm.
Your page tab name
https://www.facebook.com/dialog/pagetab?app_id=[ APP
is the name you]&next=[ URL TO YOUR APP ]
ID want
to see on your page.
So for the demo app it is
Your app urls are the
https://www.facebook.com/dialog/pagetab?
link to your app on
app_id=442189935848838&next=https://frozen-
heroku
Visiting the URL will take you to this page. Select your
sierra-4291.herokuapp.com/
business page and click āAdd Page Tabā
Monday, December 17, 12
102. Working on the App
At this stagestagewill need to conļ¬rm your email a good and
At this you your app will be very basic but address
demonstrationsatisļ¬ed you If you are to add your just a āLearn
of what you can do with it. Clicking the simple
Once you areenvironment. will want planning on app to your
development
page asHTML ToTabselect takesClicktheafollowingstep guide.
Select PageThis so you will use
how totab. page Appā PHP. you to step by special URL.
a Edit do create to conļ¬rm.
Your page tab name
https://www.facebook.com/dialog/pagetab?app_id=[ APP
is the name you]&next=[ URL TO YOUR APP ]
ID want
to see on your page.
So for the demo app it is
Your app urls are the
https://www.facebook.com/dialog/pagetab?
link to your app on
app_id=442189935848838&next=https://frozen-
heroku
Visiting the URL will take you to this page. Select your
sierra-4291.herokuapp.com/
business page and click āAdd Page Tabā
Monday, December 17, 12
103. Working on the App
At this stagestagewill need to conļ¬rm your email a good and
At this you your app will be very basic but address
demonstrationsatisļ¬ed you If you are to add your just a āLearn
of what you can do with it. Clicking the simple
Once you areenvironment. will want planning on app to your
development
page asHTML ToTabselect takesClicktheafollowingstep guide.
Select PageThis so you will use
how totab. page Appā PHP. you to step by special URL.
a Edit do create to conļ¬rm.
Your page tab name
https://www.facebook.com/dialog/pagetab?app_id=[ APP
is the name you]&next=[ URL TO YOUR APP ]
ID want
to see on your page.
So for the demo app it is
Your app urls are the
https://www.facebook.com/dialog/pagetab?
link to your app on
app_id=442189935848838&next=https://frozen-
heroku
Visiting the URL will take you to this page. Select your
sierra-4291.herokuapp.com/
business page and click āAdd Page Tabā
Monday, December 17, 12
104. Alternative Method Using Dropbox
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
ā¢ Rename the ļ¬le to welcome.html or
whatever you want to call it.
ā¢ Add the ļ¬le to dropbox public folder
ā¢ Right click the ļ¬le and select copy public
link.
ā¢ Fill out Facebook App Tab form
Monday, December 17, 12
105. Alternative Method Using Dropbox
ā¢ Fill out Facebook App Tab form
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
1
ā¢ Rename the ļ¬le to welcome.html or
whatever you want to call it.
ā¢ Addhttps://developers.facebook.com/apps
the ļ¬le to dropbox public folder
ā¢ Right click the ļ¬le and select copy public
link.
ā¢
Fill out Facebookuse my demo page
Feel Free to App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Monday, December 17, 12
106. Alternative Method Using Dropbox
ā¢ Fill out Facebook App Tab form
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
2
ā¢ Rename the ļ¬le to welcome.html or
whatever you want to call it.
ā¢ Add the ļ¬le to Create New App
Click dropbox public folder
ā¢ Right click the ļ¬le and select copy public
link.
ā¢
Fill out Facebookuse my demo page
Feel Free to App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Monday, December 17, 12
107. Alternative Method Using Dropbox
ā¢ Fill out Facebook App Tab form
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
3
ā¢ Rename the ļ¬le to welcome.html or
whatever you want to call it.
ā¢ Add the ļ¬le to dropbox public folder
ā¢ Right click
Fill in thethe ļ¬le and select Continue
App Name Click copy public
link.
ā¢
Fill out Facebookuse my demo page
Feel Free to App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Monday, December 17, 12
108. Alternative Method Using Dropbox
ā¢ Fill out Facebook App Tab form
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
4 ā¢ Rename the ļ¬le to welcome.html or
whatever you want to call it.
ā¢ Add the ļ¬le to dropbox public folder
ā¢ Right click the Captchaselect copy public
Answer
ļ¬le and
Click Continue
link.
ā¢
Fill out Facebookuse my demo page
Feel Free to App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Monday, December 17, 12
109. Alternative Method Using Dropbox
ā¢ Fill out Facebook App Tab form
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
ā¢
5 Rename the ļ¬le to welcome.html or
whatever you want to call it.
ā¢ Add the ļ¬le to dropbox public folder
ā¢ Right click the ļ¬le andPage Tabcopy public
Find and click
select
in the List
link.
ā¢
Fill out Facebookuse my demo page
Feel Free to App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Monday, December 17, 12
110. Alternative Method Using Dropbox
ā¢ Fill out Facebook App Tab form
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
ā¢
6 Rename the ļ¬le to welcome.html or
whatever you want to call it.
Note the https here
ā¢ Add the ļ¬le to dropbox public folder
ā¢ RightFill in the form and click copy changes
click the ļ¬le and select
save
public
link.
ā¢
Fill out Facebookuse my demo page
Feel Free to App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Monday, December 17, 12
111. Alternative Method Using Dropbox
ā¢ Fill out Facebook App Tab form
ā¢ Create a page using my single page twitter
bootstrap layout. http://bit.ly/T4CyiD
7
ā¢ Rename the ļ¬le to welcome.html or
whatever you want to call it.
ā¢ Add the ļ¬le to dropbox public folder
Visit ā¢ Right click the ļ¬le and select copy public Page Tab
Activation URL and Select Your Page and click Add
link.
Activation URL
ā¢
Fill out Facebookuse my demo page
Feel Free to App Tab form
https://www.facebook.com/dialog/pagetab?
http://dl.dropbox.com/u/7898741/code/welcome.html
app_id=YOUR_APP_ID&next=YOUR_URL
Monday, December 17, 12
112. Improve Engagement
ā¢ Post every day - the magic number appears
to be between 3 - 5 times daily
ā¢ Focus on engagement - ask questions, post
tips, link to articles (even if they are not
your own)
ā¢ Use a call to action - ask for the like, share
or click.
ā¢ Use an 80/20 rule with 80% of posts fun,
interesting etc.. and 20% sales related
Monday, December 17, 12
113. Tips for Success
ā¢ Be fun and ā¢ Incorporate your
interactive email campaigns
ā¢ Use video and ā¢ Use content from
photos other sites
ā¢ Connect with ā¢ Like other
your site business pages
ā¢ Run contests ā¢ Post frequently
and regularly
Monday, December 17, 12
114. Talk to me I Crave Attention
Mark Flavin
Bay East IT Director
markf@bayeast.org
http://fb.com/mark.ļ¬avin
http://twitter.com/psynewave
Monday, December 17, 12