WEB MARKETING AND SOCIAL MEDIA FOR DISTRIBUTORS MARK GRAHAM

www.stoptrunkslammers.com

A Social Media Primer Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms.

Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms.

Why Invest in Social Media? New way of engaging clients Point of differentiation Builds trust Cost effective

New way of engaging clients

Point of differentiation

Builds trust

Cost effective

Social Media Tools Blogs Online video (YouTube) Product Comments and Ratings Flickr/Facebook/Twitter/Podcasts RSS Feeds Staff News Feeds

Blogs

Online video (YouTube)

Product Comments and Ratings

Flickr/Facebook/Twitter/Podcasts

RSS Feeds

Staff News Feeds

Blogging Basics Write it Yourself Be Authentic Have Fun

Write it Yourself

Be Authentic

Have Fun

Social Media Tools (cont’d) Blogs Online video (YouTube) Product Comments and Ratings Flickr/Facebook/Twitter/Podcasts RSS Feeds Staff News Feeds

Blogs

Online video (YouTube)

Product Comments and Ratings

Flickr/Facebook/Twitter/Podcasts

RSS Feeds

Staff News Feeds

Social Media Tools (cont’d) Blogs Online video (YouTube) Product Comments and Ratings Flickr/Facebook/Twitter/Podcasts RSS Feeds Staff News Feeds

Blogs

Online video (YouTube)

Product Comments and Ratings

Flickr/Facebook/Twitter/Podcasts

RSS Feeds

Staff News Feeds

Social Media Tools (cont’d) Blogs Online video (YouTube) Product Comments and Ratings Flickr/Facebook/Twitter/Podcasts RSS Feeds Staff News Feeds

Blogs

Online video (YouTube)

Product Comments and Ratings

Flickr/Facebook/Twitter/Podcasts

RSS Feeds

Staff News Feeds

Social Media Tools (cont’d) Blogs Online video (YouTube) Product Comments and Ratings Flickr/Facebook/Twitter/Podcasts RSS Feeds Staff News Feeds

Blogs

Online video (YouTube)

Product Comments and Ratings

Flickr/Facebook/Twitter/Podcasts

RSS Feeds

Staff News Feeds

Social Media Tools (cont’d) Blogs Online video (YouTube) Product Comments and Ratings Flickr/Facebook/Twitter/Podcasts RSS Feeds Staff News Feeds

Blogs

Online video (YouTube)

Product Comments and Ratings

Flickr/Facebook/Twitter/Podcasts

RSS Feeds

Staff News Feeds

BE WARNED! Social Media is not for everyone. People will sniff out the fakers. Be authentic. Ensure your marketing is not out of sync. You don’t want a meatball sundae

People will sniff out the fakers. Be authentic.

Ensure your marketing is not out of sync.

You don’t want a meatball sundae

A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. Excerpt from Seth Godin’s Meatball Sundae

A meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

Excerpt from Seth Godin’s Meatball Sundae

RESOURCES Social Media Marketing in a Traditional Industry (Mark Graham) . Click here Spark Blog www.cbc.ca /spark/ Seth Godin www.sethgodin.com

Social Media Marketing in a Traditional Industry (Mark Graham) . Click here

Spark Blog www.cbc.ca /spark/

Seth Godin www.sethgodin.com