A Web Marketing and Social Media Primer for Traditional Industries

WEB MARKETING AND SOCIAL MEDIA FOR DISTRIBUTORS MARK GRAHAM

www.stoptrunkslammers.com

A Social Media Primer
Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms.

Why Invest in Social Media?
New way of engaging clients
Point of differentiation
Builds trust
Cost effective

Social Media Tools
Blogs
Online video (YouTube)
Product Comments and Ratings
Flickr/Facebook/Twitter/Podcasts
RSS Feeds
Staff News Feeds

Blogging Basics
Write it Yourself
Be Authentic
Have Fun

Social Media Tools (cont’d)
Blogs
Online video (YouTube)
Product Comments and Ratings
Flickr/Facebook/Twitter/Podcasts
RSS Feeds
Staff News Feeds

BE WARNED! Social Media is not for everyone.
People will sniff out the fakers. Be authentic.
Ensure your marketing is not out of sync.
You don’t want a meatball sundae

A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
Excerpt from Seth Godin’s Meatball Sundae

RESOURCES
Social Media Marketing in a Traditional Industry (Mark Graham) . Click here
Spark Blog www.cbc.ca /spark/
Seth Godin www.sethgodin.com

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A Web Marketing and Social Media Primer for Traditional Industries

by Mark Graham

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