A Web Marketing and Social Media Primer for Traditional Industries

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How to use social media as an effective marketing tool in traditional industries.

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A Web Marketing and Social Media Primer for Traditional Industries

  1. 1. WEB MARKETING AND SOCIAL MEDIA FOR DISTRIBUTORS MARK GRAHAM
  2. 3. www.stoptrunkslammers.com
  3. 4. A Social Media Primer <ul><li>Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms. </li></ul>
  4. 5. Why Invest in Social Media? <ul><li>New way of engaging clients </li></ul><ul><li>Point of differentiation </li></ul><ul><li>Builds trust </li></ul><ul><li>Cost effective </li></ul>
  5. 6. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Online video (YouTube) </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Flickr/Facebook/Twitter/Podcasts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Staff News Feeds </li></ul>
  6. 7. Blogging Basics <ul><li>Write it Yourself </li></ul><ul><li>Be Authentic </li></ul><ul><li>Have Fun </li></ul>
  7. 9. Social Media Tools (cont’d) <ul><li>Blogs </li></ul><ul><li>Online video (YouTube) </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Flickr/Facebook/Twitter/Podcasts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Staff News Feeds </li></ul>
  8. 11. Social Media Tools (cont’d) <ul><li>Blogs </li></ul><ul><li>Online video (YouTube) </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Flickr/Facebook/Twitter/Podcasts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Staff News Feeds </li></ul>
  9. 13. Social Media Tools (cont’d) <ul><li>Blogs </li></ul><ul><li>Online video (YouTube) </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Flickr/Facebook/Twitter/Podcasts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Staff News Feeds </li></ul>
  10. 18. Social Media Tools (cont’d) <ul><li>Blogs </li></ul><ul><li>Online video (YouTube) </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Flickr/Facebook/Twitter/Podcasts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Staff News Feeds </li></ul>
  11. 21. Social Media Tools (cont’d) <ul><li>Blogs </li></ul><ul><li>Online video (YouTube) </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Flickr/Facebook/Twitter/Podcasts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Staff News Feeds </li></ul>
  12. 22. BE WARNED! Social Media is not for everyone. <ul><li>People will sniff out the fakers. Be authentic. </li></ul><ul><li>Ensure your marketing is not out of sync. </li></ul><ul><li>You don’t want a meatball sundae </li></ul>
  13. 23. <ul><li>A meatball sundae is the unfortunate result of mixing two good ideas. </li></ul><ul><li>The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. </li></ul><ul><li>The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. </li></ul><ul><li>The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. </li></ul><ul><li>Excerpt from Seth Godin’s Meatball Sundae </li></ul>
  14. 24. RESOURCES <ul><li>Social Media Marketing in a Traditional Industry (Mark Graham) . Click here </li></ul><ul><li>Spark Blog www.cbc.ca /spark/ </li></ul><ul><li>Seth Godin www.sethgodin.com </li></ul>

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