A Web Marketing and Social Media Primer for Traditional Industries

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A Web Marketing and Social Media Primer for Traditional Industries - Presentation Transcript

  1. WEB MARKETING AND SOCIAL MEDIA FOR DISTRIBUTORS MARK GRAHAM
  2.  
  3. www.stoptrunkslammers.com
  4. A Social Media Primer
    • Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms.
  5. Why Invest in Social Media?
    • New way of engaging clients
    • Point of differentiation
    • Builds trust
    • Cost effective
  6. Social Media Tools
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  7. Blogging Basics
    • Write it Yourself
    • Be Authentic
    • Have Fun
  8.  
  9. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  10.  
  11. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  12.  
  13. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  14.  
  15.  
  16.  
  17.  
  18. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  19.  
  20.  
  21. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  22. BE WARNED! Social Media is not for everyone.
    • People will sniff out the fakers. Be authentic.
    • Ensure your marketing is not out of sync.
    • You don’t want a meatball sundae
    • A meatball sundae is the unfortunate result of mixing two good ideas.
    • The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
    • The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
    • The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
    • Excerpt from Seth Godin’s Meatball Sundae
  23. RESOURCES
    • Social Media Marketing in a Traditional Industry (Mark Graham) . Click here
    • Spark Blog www.cbc.ca /spark/
    • Seth Godin www.sethgodin.com
  24.  

+ Mark GrahamMark Graham, 10 months ago

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