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A Web Marketing and Social Media Primer for Traditional Industries

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How to use social media as an effective marketing tool in traditional industries.

How to use social media as an effective marketing tool in traditional industries.

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  • 1. WEB MARKETING AND SOCIAL MEDIA FOR DISTRIBUTORS MARK GRAHAM
  • 2.  
  • 3. www.stoptrunkslammers.com
  • 4. A Social Media Primer
    • Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms.
  • 5. Why Invest in Social Media?
    • New way of engaging clients
    • Point of differentiation
    • Builds trust
    • Cost effective
  • 6. Social Media Tools
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  • 7. Blogging Basics
    • Write it Yourself
    • Be Authentic
    • Have Fun
  • 8.  
  • 9. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  • 10.  
  • 11. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  • 12.  
  • 13. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  • 19.  
  • 20.  
  • 21. Social Media Tools (cont’d)
    • Blogs
    • Online video (YouTube)
    • Product Comments and Ratings
    • Flickr/Facebook/Twitter/Podcasts
    • RSS Feeds
    • Staff News Feeds
  • 22. BE WARNED! Social Media is not for everyone.
    • People will sniff out the fakers. Be authentic.
    • Ensure your marketing is not out of sync.
    • You don’t want a meatball sundae
  • 23.
    • A meatball sundae is the unfortunate result of mixing two good ideas.
    • The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
    • The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
    • The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
    • Excerpt from Seth Godin’s Meatball Sundae
  • 24. RESOURCES
    • Social Media Marketing in a Traditional Industry (Mark Graham) . Click here
    • Spark Blog www.cbc.ca /spark/
    • Seth Godin www.sethgodin.com
  • 25.