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Social Media Presentation to SkinMedica Management Symposium Sept. 2011

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Presentation to SkinMedica's Aesthetic Practice Management Symposium attendees September 26, 2011 in D

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Social Media Presentation to SkinMedica Management Symposium Sept. 2011

  1. 1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM1<br />Use Twitter hashtag #SKMSD @MoniqueRamsey<br />Cosmetic Social Media<br />
  2. 2. Meet Monique<br />Founder, Cosmetic Social Media<br /><ul><li>20 years experience: medical practice management, marketing, training, and consulting
  3. 3. Certified Social Media Strategist since 2009
  4. 4. Panelist, Speaker, Trainer
  5. 5. Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
  6. 6. Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
  7. 7. Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
  8. 8. Development and Implementation Team for Inform&Enhance® practice management software </li></ul>http://go.cosmeticsocialmedia.com/SKM1<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  9. 9. Social Media Warm-Up<br />http://go.cosmeticsocialmedia.com/SKM1<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  10. 10. Referral Paths – Then & Now<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  11. 11. Twitter by the Numbers<br /><ul><li>120 Million Daily Visitors
  12. 12. 55 million Tweets per day
  13. 13. 300,000 new users per day
  14. 14. Twitter search engine gets roughly 600 million search queries per day
  15. 15. 10th most popular website on the internet</li></ul>Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Source: Reach Local<br />
  16. 16. Facebook by the Numbers<br /><ul><li>Milestone: ½ BILLION people used Facebook in a single day last week.
  17. 17. 750+ million active users
  18. 18. 150 million accessing via their mobile devices (700 billion+ min/mo)
  19. 19. 30-45 age fastest growing
  20. 20. 2nd most trafficked site on web
  21. 21. 700,000 local business pages
  22. 22. 30 billion+ pieces of content shared each month </li></ul>Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Sources: Reach Local & f8 Keynote<br />
  23. 23. The Goal<br />To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  24. 24. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  25. 25. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Monique’s Social Media High T’s<br /><ul><li>High Trust: Building relationships
  26. 26. High Transparency: authentic, genuine, humble
  27. 27. HighTouch: # touchpoints / year
  28. 28. HighTraction: more eyeballs!</li></li></ul><li>Trust<br />Click thru rates via social networks outperform links shared in emails and blogs<br />via socialtwist<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  29. 29. High Trust<br />90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.<br />-Via NOP World<br />Great article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  30. 30. This just in from moms…<br />68% don't mind having brands contact them through social media if they feel the content is relevant to them. <br />72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) <br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  31. 31. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />High Transparency<br /><ul><li>Transparency leads to credibility
  32. 32. No hidden agendas
  33. 33. Be Authentic
  34. 34. Be Humble
  35. 35. Be Yourself
  36. 36. Controlling vs. *influencing*</li></ul>Image Source: EverydayTenacity.com<br />
  37. 37. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Radical Strategic Visibility<br />
  38. 38. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Mobile & <br />Gamification of Culture<br />31% of mobile users have a smartphone now <br />43% of mobile users will have one by 2015. That’s 101 million people. <br />183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal<br />
  39. 39. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />QR Codes<br />Effective gateways to:<br /><ul><li>Information
  40. 40. Data Exchange
  41. 41. Global Commerce</li></ul>Send them to relevant:<br /><ul><li>Videos
  42. 42. Photos
  43. 43. Website
  44. 44. “LIKE” on Facebook, etc.
  45. 45. Biz Card Contact info
  46. 46. Store secure patient data for emergency responders
  47. 47. Rx. Instructions
  48. 48. How To videos
  49. 49. Order meals - hospitals</li></li></ul><li>Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />QR Codes<br />The majority of QR scanning is coming from individuals in the 35-44 years of age<br />bracket (25%)*<br />Steady adoption is being seen amongst all age brackets between 18 and 54 years <br />of age (84%)*<br />Free to create or get your own custom work of QR art!<br />CustomQRCodes.com<br />* Source: Mobio Study: July to Dec. 2010<br />
  50. 50. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  51. 51. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />FB Landing Tabs<br /><ul><li>Make it fit your brand
  52. 52. Ask for the LIKE
  53. 53. Use free resources such as WildfireApp Show them where else you are – other places to engage
  54. 54. Poll, contest, activity</li></li></ul><li>E-Blast<br />& “Like” <br />Campaign<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  55. 55. Landing Tab<br />New “Recommend” feature<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  56. 56. Reveal<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  57. 57. Tabs, Apps, Widgets<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Check Your Hidden Posts<br />Add Your eBlast sign up form<br />Add Your eBlast archive<br />Photos in logical albums *(and add fresh content frequently)<br />Upload videos<br />Point to other social platforms<br />Contest entry<br />Seminars & other events<br />
  58. 58. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Ask Questions<br /><ul><li>932 impressions
  59. 59. 1.29% feedback
  60. 60. Get in the conversation in real (or semi-real) time</li></li></ul><li>Contests<br />Facebook Ads to promote<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  61. 61. Polls<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  62. 62. Post You Want to See<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  63. 63. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Posts You Want to See<br />
  64. 64. Posts You Don’t Want to See<br />You can:<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  65. 65. Don’t Lose Them<br />Keep them where they are (FB)<br /><ul><li>For every click there is a 25% drop-off (ex: move from website to store to blog, etc.)</li></ul>-Eric Qualman, Socialnomics author<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  66. 66. Types of Ads<br />A destination on Facebook – your page, an event, application (contest, poll, etc) or group <br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  67. 67. Types of Ads<br />A destination off of Facebook – your website, blog, an event, app<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  68. 68. Types of Ads<br />Attributes value to various objects on the site - photos, wall posts, status updates, and notes<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  69. 69. Ad Performance<br />Testing is critical – Split A/B Test with words, or images, etc.<br />Responder Demographics – look at who is responding and go after them <br /><ul><li>How to run this report is available in FB advertising section</li></ul>Run reports (schedule) so you keep an eye on performance.<br />Keep ads fresh<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  70. 70. The New FB Ticker<br />Business Page updates will not appear here…<br />BUT Sponsored Stories are eligible to be displayed<br />Notice the Hover/Pop-Out Feature<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  71. 71. EdgeRank<br />The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. <br />…<br />Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  72. 72. Google+<br />Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)<br />Coming by the end of 2011 for business<br />Shutting down non-user profiles until the feature becomes available<br />Full Google experience (integration of all products)<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  73. 73. Google+<br />Profile<br />Photo Albums<br />Hangouts (“Meetings” for Biz)<br />Sparks<br />(interests)<br />Circles<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  74. 74. Google+ and Search<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  75. 75. Google Places Reviews<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  76. 76. Social & SEO<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Source: http://thefuturebuzz.com<br />
  77. 77. Resources<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />
  78. 78. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />Final Thoughts<br />Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.<br />“When a brand does its job right, it creates an emotional connection.” - Brian Solis <br />It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue. <br />“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor<br />
  79. 79. Let’s Connect!<br />LIKE us on Facebook…<br />Facebook.com/CosmeticSocialMedia<br />Post on our wall one takeaway from today’s course<br />Email: Monique@cosmeticsocialmedia.com<br />Toll Free: 877-401-5485<br />Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media<br />

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