SlideShare a Scribd company logo
1 of 23
FAH 0033
APPROACHES TO PROBLEM-
SOLVING TECHNIQUES:
FISHBONE ANALYSIS
Fishbone Diagram –
Problem Analysis Tool
What is a Fishbone diagram?
 Dr. Kaoru Ishikawa, a Japanese quality control
statistician, invented the fishbone diagram.
Therefore, it may be referred to as the Ishikawa
diagram.
 The fishbone diagram is an analysis tool that
provides a systematic way of looking at effects
and the causes that create or contribute to those
effects.
Fishbone Diagram –
Problem Analysis Tool
 Because of the function of the fishbone diagram,
it may be referred to as a cause-and-effect
diagram. The design of the diagram looks much
like the skeleton of a fish. Therefore, it is often
referred to as the fishbone diagram.
Fishbone Diagram –
Problem Analysis Tool
 The value of the fishbone diagram is to assist
teams in categorizing the many potential causes
of problems or issues in an orderly way and in
identifying root causes.
Usefulness of Fishbone
Analysis
 it can be used when the team...
- needs to study a problem/issue to determine the root
cause
- wants to study all the possible reasons why a process is
beginning to have difficulties, problems, or breakdowns
- needs to identify areas for data collection
- wants to study why a process is not performing properly
or producing the desired results
Tools on Fishbone diagrams
 The 4 W's of the Fishbone diagram should be
considered. The 4 W's are:
1. What - refers to questions concerning objects such as
machines and materials,
2. Why - which is concerned with questions on the
conditions such as motivation,
3. When - refers to problems concerning the time
sequence in the process such as the time of day or
sequence in production,
4. Where - is concerned with the effects associated with
place, such as a production line, branch office, or
loading dock.
Tools on Fishbone diagrams
 For manufacturing problems, the 5 M's are a
useful tool in finding possible causes to a
problem.
 The 5 M's are characterized as
- manpower,
- materials,
- methods,
- machines, and
- measurements.
Tools on Fishbone diagrams
 For problems that are being examined in the
service industry, the 5 P's can be used to develop
the Cause Effect (CE)/Fishbone diagram:
- People (employees)
- Provisions (supplies)
- Procedures (processes)
- Place (environment)
- Patrons (customers)
How does it look like? An
example…
 Situation: The goal of not meeting a
deadline is influenced by a number of
factors.
 The diagram (that follows) depicts 4
broad categories under which are
grouped causes that we have identified
as driving forces or obstacles.
Rules/Techniques of
Fishbone Analysis
 Basic Steps:
1. Draw the fishbone diagram....
2. List the problem/issue/goal to be studied in the
"head of the fish". (1st
level – main line)
3. Label each "bone" of the "fish". (2nd
level). List
each 2nd
level cause to the 1st
level.
4. The major categories for the 2nd
level are typically
utilized as:
An example of a fishbone
diagram
 An example: Problem - Not meeting deadline
Fishbone diagram in
Manufacturing environments
FISHBONE DIAGRAM
Goal
Measurement Materials Methods
Environment People Machines
Broad category
Rules/Techniques of
Fishbone Analysis
5. Use an idea-generating technique (e.g.,
brainstorming) to identify the factors within
each category that may be affecting the
problem/issue and/or effect being
studied.This is known as the 3rd
level. The
team should ask... "What are the machine
issues affecting/causing..."
Rules/Techniques of
Fishbone Analysis
6. Repeat this procedure with each factor
under the category to produce sub-factors.
Continue asking, "Why is this happening?“
(4th
level) and put additional segments in
each factor and subsequently under each
sub-factor.
7. Continue until you no longer get useful
information as you ask, "Why is that
happening?"
Rules/Techniques of
Fishbone Analysis
8. Analyze the results of the fishbone after
team members agree that an adequate
amount of detail has been provided under
each major category. Do this by looking for
those items that appear in more than one
category. These become the 'most likely
causes".
Rules/Techniques of
Fishbone Analysis
9. For those items identified as the "most likely
causes", the team should reach consensus on
listing those items in priority order with the first
item being the most “probable” cause.
 Two examples of fish diagrams follow which
includes an analysis of a company’s
performance.
Decrease cost
Overhead
Distribution
Product
Financing
Increase Margin
Increase Price
Add Value
Increase Demand
Increase Gross Revenue
Increase Existing
Product Volume
Differentiate
Product
Increased
Feature/Function
Real
Feature/Function
Product
Distribution
Quality
Features
Options
Warranties
Sizes
Channels
Locations
Inventory
Transport
Government
Compliance
Decision
Support
Communications
Increase Human
Productivity
Improve
Process
Reduce
Waste
Increase
Quality
Increase
Speed
Increase
SpeedIncrease
Quality
Reduce
Waste
Channel
LengthStorage
Scheduling
Info
Purchasing
Power
Cost
Engineering
Scale
Economics
Sales
Increase
Need
Territory
Management
Product
Lines
Segment
Market
Increase
Present Use
Increase
Perceived
Need
Invent
New Uses
Promotion
Increase
Companion
Products Use
Invent
New Uses
Demographic
Eliminate
Competition
Geographic
Perceived
Feature/Function
Reduce
Supply
Decrease
Price
Perceived
Price
Brand
Promotion
Packaging
Joint
Venture
Style
Franchising
Acquisition
Merge Acquire
Product
Price
Introduce
New Product
Increase
Market
Share
New
Industry Current
Industry
Compliment
Substitute
New
Product
New
Product
Substitute
Compliment
Impair
Competition
Existing
Potential
entry/exit
barriers
Market
Power
Scale
Economics
Volumes Learning
Curves
Vertical
Supplier
Power
Buyer
Power
Horizontal
Pre-emptive
Strike
Buyout
Competition
Increase Net Revenue
Figure 1 - Strategic Fishbone
Adapted from Nolan,
Norton & Company
(Bold Type indicates significance)
FISHBONE ANALYSIS
1. Identifying the Problem
CAUSE
EFFECT
Reports not
printed within
timeframe
PROBLEM
2. Determine the Main Causes
Reports not
printed within
timeframe
Materials
Machinery
Manpower
Methodology
3. Determine the Minor Causes
Reports
not
printed
within
time-
frame
Materials
Machinery
Manpower
Methodology
Insufficient
supplies
Not
enough
funds
Manpower shortage
No training
Poor proof-reading
Bad attitude
Power supply
interruptions
Insufficient
machines
Frequent breakdowns
Report received late
Late proof-reading/setting
Changes during processing
4. Determine the Actual Causes
Reports
not
printed
within
time-
frame
Materials
Machinery
Manpower
Methodology
Insufficient
supplies
NOT
ENOUGH
FUNDS
Manpower shortage
No training
POOR PROOF-
READING
Bad attitude
Power supply
interruptions
Insufficient
machines
FREQUENT
BREAKDOWNS
Report received late
LATE PROOF-READING/SETTING
Changes during processing
5. Arrange Causes According to Priority
Reports
not
printed
within
time-
frame
Materials
Machinery
Manpower
Methodology
Poor
proof-
reading
Frequent
break-
downs
Late proof-
reading/
setting
Not
enough
funds

More Related Content

What's hot

Cause and effect diagram
Cause and effect diagramCause and effect diagram
Cause and effect diagram
Lizzette Danan
 

What's hot (20)

Fishbone analysis
Fishbone analysisFishbone analysis
Fishbone analysis
 
Root Cause Analysis ( RCA )
Root Cause Analysis ( RCA )Root Cause Analysis ( RCA )
Root Cause Analysis ( RCA )
 
Root Cause Analysis
Root Cause AnalysisRoot Cause Analysis
Root Cause Analysis
 
Cause and effect diagram
Cause and effect diagramCause and effect diagram
Cause and effect diagram
 
Root Cause Analysis Presentation
Root Cause Analysis PresentationRoot Cause Analysis Presentation
Root Cause Analysis Presentation
 
Root Cause Analysis
Root Cause AnalysisRoot Cause Analysis
Root Cause Analysis
 
7 qc tools
7 qc tools7 qc tools
7 qc tools
 
Cause and effect diagrams
Cause and effect diagramsCause and effect diagrams
Cause and effect diagrams
 
Root Cause Analysis (RCA) Tools
Root Cause Analysis (RCA) ToolsRoot Cause Analysis (RCA) Tools
Root Cause Analysis (RCA) Tools
 
Cause and effect diagram
Cause and effect diagramCause and effect diagram
Cause and effect diagram
 
5 why analysis
5 why analysis5 why analysis
5 why analysis
 
Root Cause Analysis
Root Cause AnalysisRoot Cause Analysis
Root Cause Analysis
 
Mini-Training: Using root-cause analysis for problem management
Mini-Training: Using root-cause analysis for problem managementMini-Training: Using root-cause analysis for problem management
Mini-Training: Using root-cause analysis for problem management
 
Root cause analysis - tools and process
Root cause analysis - tools and processRoot cause analysis - tools and process
Root cause analysis - tools and process
 
Fish bone diagram a problem solving tool
Fish bone diagram a problem solving toolFish bone diagram a problem solving tool
Fish bone diagram a problem solving tool
 
5 whys
5 whys5 whys
5 whys
 
Root cause analysis
Root cause analysisRoot cause analysis
Root cause analysis
 
Presentation fish bone Diagram
Presentation fish bone DiagramPresentation fish bone Diagram
Presentation fish bone Diagram
 
Root cause analysis training
Root cause analysis trainingRoot cause analysis training
Root cause analysis training
 
Root Cause Analysis - methods and best practice
Root Cause Analysis - methods and best practiceRoot Cause Analysis - methods and best practice
Root Cause Analysis - methods and best practice
 

Similar to Fishbone analysis (edited)

CAPA, Root Cause Analysis and Risk Management
CAPA, Root Cause Analysis and Risk ManagementCAPA, Root Cause Analysis and Risk Management
CAPA, Root Cause Analysis and Risk Management
Joseph Tarsio
 
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.pptCAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
bayanrihawi95
 
7qctoolstraining-1811251dwadwd21928.pptx
7qctoolstraining-1811251dwadwd21928.pptx7qctoolstraining-1811251dwadwd21928.pptx
7qctoolstraining-1811251dwadwd21928.pptx
JaspherOcampo1
 
9 basic seven tools of quality
9 basic seven tools of quality9 basic seven tools of quality
9 basic seven tools of quality
goldenbull268
 

Similar to Fishbone analysis (edited) (20)

Corrective and preventive action
Corrective  and preventive actionCorrective  and preventive action
Corrective and preventive action
 
Quality improvement tools
Quality improvement tools Quality improvement tools
Quality improvement tools
 
CAPA
CAPACAPA
CAPA
 
CAPA, Root Cause Analysis and Risk Management
CAPA, Root Cause Analysis and Risk ManagementCAPA, Root Cause Analysis and Risk Management
CAPA, Root Cause Analysis and Risk Management
 
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.pptCAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
 
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.pptCAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
CAPA,_Root_Cause_Analysis_and_Risk_Management-1.ppt
 
Capa, root cause analysis, and risk management
Capa, root cause analysis, and risk managementCapa, root cause analysis, and risk management
Capa, root cause analysis, and risk management
 
Root Cause Analysis
Root Cause AnalysisRoot Cause Analysis
Root Cause Analysis
 
Introductiontoproblemanalysis 100102034455-phpapp02
Introductiontoproblemanalysis 100102034455-phpapp02Introductiontoproblemanalysis 100102034455-phpapp02
Introductiontoproblemanalysis 100102034455-phpapp02
 
7 QC Tools training presentation
7 QC Tools training presentation7 QC Tools training presentation
7 QC Tools training presentation
 
7qctoolstraining-1811251dwadwd21928.pptx
7qctoolstraining-1811251dwadwd21928.pptx7qctoolstraining-1811251dwadwd21928.pptx
7qctoolstraining-1811251dwadwd21928.pptx
 
Cause & Effect Diagram.pdf
Cause & Effect Diagram.pdfCause & Effect Diagram.pdf
Cause & Effect Diagram.pdf
 
Ompp3 om (operations management) practical project problems are
Ompp3 om (operations management) practical project problems  are Ompp3 om (operations management) practical project problems  are
Ompp3 om (operations management) practical project problems are
 
Fishbone analysis
Fishbone analysisFishbone analysis
Fishbone analysis
 
Fishbone.revised 11.18.13.pdf
Fishbone.revised 11.18.13.pdfFishbone.revised 11.18.13.pdf
Fishbone.revised 11.18.13.pdf
 
K10947 Vikas opc
K10947 Vikas opcK10947 Vikas opc
K10947 Vikas opc
 
Root cause analysis
Root cause analysisRoot cause analysis
Root cause analysis
 
9 basic seven tools of quality
9 basic seven tools of quality9 basic seven tools of quality
9 basic seven tools of quality
 
Unit.1 . introduction to oprational research
Unit.1 . introduction to oprational researchUnit.1 . introduction to oprational research
Unit.1 . introduction to oprational research
 
Root Cause Analysis
Root Cause AnalysisRoot Cause Analysis
Root Cause Analysis
 

Recently uploaded

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
SanaAli374401
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
MateoGardella
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 

Recently uploaded (20)

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 

Fishbone analysis (edited)

  • 1. FAH 0033 APPROACHES TO PROBLEM- SOLVING TECHNIQUES: FISHBONE ANALYSIS
  • 2. Fishbone Diagram – Problem Analysis Tool What is a Fishbone diagram?  Dr. Kaoru Ishikawa, a Japanese quality control statistician, invented the fishbone diagram. Therefore, it may be referred to as the Ishikawa diagram.  The fishbone diagram is an analysis tool that provides a systematic way of looking at effects and the causes that create or contribute to those effects.
  • 3. Fishbone Diagram – Problem Analysis Tool  Because of the function of the fishbone diagram, it may be referred to as a cause-and-effect diagram. The design of the diagram looks much like the skeleton of a fish. Therefore, it is often referred to as the fishbone diagram.
  • 4. Fishbone Diagram – Problem Analysis Tool  The value of the fishbone diagram is to assist teams in categorizing the many potential causes of problems or issues in an orderly way and in identifying root causes.
  • 5. Usefulness of Fishbone Analysis  it can be used when the team... - needs to study a problem/issue to determine the root cause - wants to study all the possible reasons why a process is beginning to have difficulties, problems, or breakdowns - needs to identify areas for data collection - wants to study why a process is not performing properly or producing the desired results
  • 6. Tools on Fishbone diagrams  The 4 W's of the Fishbone diagram should be considered. The 4 W's are: 1. What - refers to questions concerning objects such as machines and materials, 2. Why - which is concerned with questions on the conditions such as motivation, 3. When - refers to problems concerning the time sequence in the process such as the time of day or sequence in production, 4. Where - is concerned with the effects associated with place, such as a production line, branch office, or loading dock.
  • 7. Tools on Fishbone diagrams  For manufacturing problems, the 5 M's are a useful tool in finding possible causes to a problem.  The 5 M's are characterized as - manpower, - materials, - methods, - machines, and - measurements.
  • 8. Tools on Fishbone diagrams  For problems that are being examined in the service industry, the 5 P's can be used to develop the Cause Effect (CE)/Fishbone diagram: - People (employees) - Provisions (supplies) - Procedures (processes) - Place (environment) - Patrons (customers)
  • 9. How does it look like? An example…  Situation: The goal of not meeting a deadline is influenced by a number of factors.  The diagram (that follows) depicts 4 broad categories under which are grouped causes that we have identified as driving forces or obstacles.
  • 10. Rules/Techniques of Fishbone Analysis  Basic Steps: 1. Draw the fishbone diagram.... 2. List the problem/issue/goal to be studied in the "head of the fish". (1st level – main line) 3. Label each "bone" of the "fish". (2nd level). List each 2nd level cause to the 1st level. 4. The major categories for the 2nd level are typically utilized as:
  • 11. An example of a fishbone diagram  An example: Problem - Not meeting deadline
  • 12. Fishbone diagram in Manufacturing environments FISHBONE DIAGRAM Goal Measurement Materials Methods Environment People Machines Broad category
  • 13. Rules/Techniques of Fishbone Analysis 5. Use an idea-generating technique (e.g., brainstorming) to identify the factors within each category that may be affecting the problem/issue and/or effect being studied.This is known as the 3rd level. The team should ask... "What are the machine issues affecting/causing..."
  • 14. Rules/Techniques of Fishbone Analysis 6. Repeat this procedure with each factor under the category to produce sub-factors. Continue asking, "Why is this happening?“ (4th level) and put additional segments in each factor and subsequently under each sub-factor. 7. Continue until you no longer get useful information as you ask, "Why is that happening?"
  • 15. Rules/Techniques of Fishbone Analysis 8. Analyze the results of the fishbone after team members agree that an adequate amount of detail has been provided under each major category. Do this by looking for those items that appear in more than one category. These become the 'most likely causes".
  • 16. Rules/Techniques of Fishbone Analysis 9. For those items identified as the "most likely causes", the team should reach consensus on listing those items in priority order with the first item being the most “probable” cause.  Two examples of fish diagrams follow which includes an analysis of a company’s performance.
  • 17. Decrease cost Overhead Distribution Product Financing Increase Margin Increase Price Add Value Increase Demand Increase Gross Revenue Increase Existing Product Volume Differentiate Product Increased Feature/Function Real Feature/Function Product Distribution Quality Features Options Warranties Sizes Channels Locations Inventory Transport Government Compliance Decision Support Communications Increase Human Productivity Improve Process Reduce Waste Increase Quality Increase Speed Increase SpeedIncrease Quality Reduce Waste Channel LengthStorage Scheduling Info Purchasing Power Cost Engineering Scale Economics Sales Increase Need Territory Management Product Lines Segment Market Increase Present Use Increase Perceived Need Invent New Uses Promotion Increase Companion Products Use Invent New Uses Demographic Eliminate Competition Geographic Perceived Feature/Function Reduce Supply Decrease Price Perceived Price Brand Promotion Packaging Joint Venture Style Franchising Acquisition Merge Acquire Product Price Introduce New Product Increase Market Share New Industry Current Industry Compliment Substitute New Product New Product Substitute Compliment Impair Competition Existing Potential entry/exit barriers Market Power Scale Economics Volumes Learning Curves Vertical Supplier Power Buyer Power Horizontal Pre-emptive Strike Buyout Competition Increase Net Revenue Figure 1 - Strategic Fishbone Adapted from Nolan, Norton & Company (Bold Type indicates significance)
  • 18.
  • 19. FISHBONE ANALYSIS 1. Identifying the Problem CAUSE EFFECT Reports not printed within timeframe PROBLEM
  • 20. 2. Determine the Main Causes Reports not printed within timeframe Materials Machinery Manpower Methodology
  • 21. 3. Determine the Minor Causes Reports not printed within time- frame Materials Machinery Manpower Methodology Insufficient supplies Not enough funds Manpower shortage No training Poor proof-reading Bad attitude Power supply interruptions Insufficient machines Frequent breakdowns Report received late Late proof-reading/setting Changes during processing
  • 22. 4. Determine the Actual Causes Reports not printed within time- frame Materials Machinery Manpower Methodology Insufficient supplies NOT ENOUGH FUNDS Manpower shortage No training POOR PROOF- READING Bad attitude Power supply interruptions Insufficient machines FREQUENT BREAKDOWNS Report received late LATE PROOF-READING/SETTING Changes during processing
  • 23. 5. Arrange Causes According to Priority Reports not printed within time- frame Materials Machinery Manpower Methodology Poor proof- reading Frequent break- downs Late proof- reading/ setting Not enough funds