The document provides information about Kevin and Jennifer Hanley's real estate listing and marketing consultation services. It discusses their mission statement, agency relationships, Keller Williams Realty background, questions to understand a client's needs and property details, marketing strategies, duties and responsibilities of the agent and client, pricing considerations, and client testimonials praising the agents' professionalism and success in selling homes.
1. Listing and Marketing Consultation Presented by Kevin W. Hanley, P.A. and Jennifer Hanley, REALTORS® Keller Williams Realty Atlantic Partners 4116 S 3 rd St Jacksonville Beach, Florida 32250 904-422-7626 Kevin 904-477-5278 Jennifer 1-866-514-5157 Toll Free Fax www.HanleyHomeTeam.com
2. Key Objectives Our Mission Statement Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people Pricing — your home at the property’s fair market value. Timing — in the desired time period. Convenience — selling your home with the least amount of inconvenience.
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6. 1. Communication. How important is regular communication with your real estate professional? What information is important to you? How often do you want to be contacted and what is your preferred way of staying in touch? 2. Motivation. Why are you considering selling your property at this time? How far along are you in the homeselling process (just exploring the possibility of selling, or definitely committed to putting your property on the market)? 3. Time frame. Is there a certain date by which the sale of this property needs to close? How flexible are you on this time frame? 4. Relocation assistance. Will you need information or assistance in moving to a new area? 5. Homeselling decisions. Are there any other individuals who will be involved in your property sale decision? May I please have permission to speak with them? 6. Price. Do you have specific expectations as to the selling price of your property? If so, what do you base this figure on? Do you anticipate a certain amount of net proceeds from this sale? 7. Marketing Plan. Are there specific activities you expect to see included in the marketing of your property? 8. Previous homeselling experience. Have you ever sold a house before? If so, how many and how recently? 9. Positive experiences. What were the most positive features of your previous homeselling experiences? If you have never sold a house before, what would help to make this a positive experience? 10. Concerns. Were there any unsatisfactory features of your previous homeselling experiences that you hope to avoid this time? If you are selling your first house, are there any problems or concerns you are worried about? 11. Expectations. What are your expectations of me as your real estate professional? What specific services and support do you look forward to receiving from me? The following topics will help us understand what is most important to you in the sale of your property .
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9. Submit request for office caravan for following Tuesday (if applicable) Schedule photographer/ videographer Send “Just Listed” ecards to agents (especially those who’ve sold in neighborhood in past) Mail “Just Listed” Postcards Schedule first open house (and add to e-card/postcard) Create professional flyer and add flyers to flyer box on yard sign Install Lockbox (get extra key) Try to schedule open house in connection with community garage sale Replace preliminary photos with professional photos in MLS and all 40+ real estate websites Put in Yard Sign Open House 1-3pm Walk open house invitation door-to-door inviting neighbors Promote listing at office meeting/ caravan (if applicable) Upload video to MLS and all 40+ real estate websites Meet with photographer/ videographer Create marketing verbiage and add listing and preliminary photos into MLS First Month (Sunday) First Month (Saturday) First Tuesday Day 3 Day 2 Day 1
10. KW.com Yahoo.com/realestate HanleyHomeTeam.com Realtor.com Trulia.com Zillow.com WallStreetJournal.com Jacksonville.com ListingBook.com Multiple Listing Service RealEstateBook.com HomesAndLand.com MSN.com Google.com AOL.com Comcast.net LivingChoices.com UniqueGlobalestates.com LuxuryHomes.com FL.Living.net NEFAR.com HomeGain.com NetZero.com Homes.com LuxuryLiving.com Lycos.com BobVilla.com HGTV.com Moving.com Excite.com Earthlink.net Homeseekers.com DailyHerald.com ChicagoSunTimes.com FBNewsLeader.com Altavista.com NewHomeSource.com/jacksonville SoutheasternEscapes.com CoastalLiving.com Waters-Edge.com FineHomes.com MyJaxChamber.com JaxNewMedia.com StAugustine.com ExpandInJax.com 1stCoastRealEstate.com 85% of buyers go to the internet before they meet with a real estate sales professional, second only to the yard sign. Where do you find Keller Williams Realty Listings on the internet?
11. WWW.KW.COM was developed in 1995, making KELLER WILLIAMS ® one of the first real estate franchises to establish a presence on the World Wide Web.
12. HanleyHomeTeam.com We offer Featured Listings on Realtor.com plus weekly traffic reports from Realtor.com, Trulia, and Listingbook.com
19. Pricing Misconceptions It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area. WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS
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21. Pricing Factors As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. +15% +10% Market Value -10% -15% 10% 30% 60% 75% 90% PERCENTAGE OF BUYERS ASKING PRICE IMPORTANCE OF INTELLIGENT PRICING
22. Focusing On Results The proper balance of these factors will expedite your sale. LOCATION COMPETITION TIMING CONDITION TERMS PRICE SOLD
