1. Chapter 12: Setting Product Strategy Ivy A. Villamor 04/06/11 Prof. Remigio Joseph De Ungria http://www.slideshare.net/ivyvillamor Top 10 Learning Concepts for
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3. Know Your Product 101, Product Definition, Market Offering Components, Hierarchy, Classification, Level Marketing in the 21 st century http://www.slideshare.net/ivyvillamor
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13. Concept 2: WOW Customer by Planning thru Value Hierarchy http://www.slideshare.net/ivyvillamor
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32. Concept 3: Market Survival Mix of Different Product Classifications – Durability/Tangibility http://www.slideshare.net/ivyvillamor Nondurable goods Durable goods Services
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39. Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods) What consumer look out is unique characteristics or brand identification http://www.slideshare.net/ivyvillamor Specialty Goods
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42. Concept 5: Market Survival Mix of Different Product Classifications – Use (Industrial Goods) microchips Which enters the manufacturer’s product completely fabric http://www.slideshare.net/ivyvillamor Materials and Parts
43. Concept 5: Market Survival Mix of Different Product Classifications – Use (Industrial Goods) microchips fabric http://www.slideshare.net/ivyvillamor trucks Long lasting and used in developing or managing the finished product Materials and Parts Capital Items
44. Concept 5: Market Survival Mix of Different Product Classifications – Use (Industrial Goods) microchips fabric http://www.slideshare.net/ivyvillamor trucks Supplies / Business services – short term goods or services that facilitate developing or managing finished product paints paper & pencil Materials and Parts Capital Items Supplies / Business services
45. Concept 5: Market Survival Mix of Different Product Classifications – Use (Industrial Goods) microchips fabric http://www.slideshare.net/ivyvillamor trucks paints paper & pencil Materials and Parts Capital Items Supplies / Business services
47. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Product family Product class Product line Product type Item (Brand/Item)
48. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Product class Product line Product type Item (Brand/Item)
49. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Product line Product type Item (Brand/Item)
50. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Product type Item (Brand/Item)
51. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Shampoo Product type Item (Brand/Item)
52. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Shampoo Product type Hair Fall Control Shampoo Item (Brand/Item)
53. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Shampoo Product type Hair Fall Control Shampoo Item (Brand/Item) Pantene Hair Fall Solution bottle
54. Product Strategy, Product-Line Analysis & Labeling, Product and ServiceDifferentiation Marketing in the 21 st century http://www.slideshare.net/ivyvillamor
79. Setting Product Strategy Prof. Remigio Joseph De Ungria Ivy A. Villamor 03/29/11 http://www.slideshare.net/ivyvillamor Product + Strategy = Market Share!
80. Chapter 12: Setting Product Strategy Ivy A. Villamor 04/06/11 Prof. Remigio Joseph De Ungria http://www.slideshare.net/ivyvillamor Top 10 Learning Concepts for
81. Thank You ! Other references: http://www.slidefinder.net/c/chapter_setting_product_branding_strategy/15350064 http://knol.google.com/k/managing-product-lines-and-brands# http://tutor2u.net/business/presentations/marketing/levelsofproducts/default.html http://www.slideshare.net/ivyvillamor
![Product + Strategy = ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Share http://www.slideshare.net/ivyvillamor](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)