The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this.
This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
Leading Mobile App Development Companies in India (2).pdf
All You Need To Know About Ad Network Mediation
1. All You Need To Know About
Ad Network Mediation
Presents
Dev Ramnane. Head BD, India, SEA
and Shashank Sharma, Technical lead
Presented by:
2. Agenda
What is Ad Network Mediation?
Features and Benefits of Mediation
How Does Mediation Work?
Choosing the Right Mediation Platform
Hands On Demo: Integrating InMobi with AdMob
4. Ad Mediation is technology that helps publishers maximize revenue,
by providing acess to multiple demand sources (ad
networks/exchanges) into one centralized platform
Ad Network 1
Ad Network 2
Ad Network 3
A
D
V
E
R
T
I
S
E
R
S
Mediation
Platform
App
9. Mediation
Platform
Ad Network 1
Ad Network 2
Ad Network 3
If no fill, get from
next Ad Network
and so on
Priority 1
Priority 2
Priority 3
Requests Ad
If no fill
If no fill
The “Waterfall” Model
● Priorities can be set automatically by the mediator (based on historical performance), or
manually if you forge eCPM deals with ad networks directly
● Ensure that you initially set priorities manually to test out all the ad networks you work with.
This will ensure each ad network gets sufficient exposure, following which you can choose to
set auto-optimization
11. Consider these 6
dimensions of
Mediation Platforms
before making your
final choice
Access to
desired ad
networks
Your app’s
scale
Maintain
Direct
network
agreement
s
Ad format
support,
flexibility
Hosted Ad
server
support
Tech
support,
Yield
Optimizati
on
services
12. Hands on demo with Admob mediation
1. Register on
InMobi
Step 1: Create
InMobi Account
and Register
your properties
3. Include
adapter &
InMobi SDK
Step 3: Including
the InMobi SDK,
InMobi adapter
for admob and
the required
code changes in
your app
4. Certify &
App release
Step 4: Quick
certification and
app update
2. Confgure
Mediation
Step 2: Setting
up your
mediation
dashboard to
include InMobi
Ad Network Management - Single SDK Integration, Unified Interface, Ranking Ad Networks on basis of eCPM, Fill. Pick and choose the networks you want
Yield Optimization: Automate allocation based on historical performance. Word of caution on this- as mediation will push to their own networks as they don’t make money on mediation
Increased Coverage: Several ad networks are optimized for a certain location. Sticking to one ad network restricts the reach publishers can get for their app. With the help of ad mediation platforms publishers’ apps can get a more global reach as they now have access to hundreds of ad networks together. Integration with the numerous ad networks also caters for localization thereby ensuring the ads shown on the publishers’ apps are relevant to their audience regardless of their location.
Higher Fill Rates: Waterfall models enables this. Explained in details later
App monetization in the end is a money game. Its all about the moolah!
These are mediations that InMobi officially support
Your app’s reach and scale – typically >20m impr/month is when you need to look at mediation.
Do they have access to your desired ad network? Good demand mix(brand, perf, app downloads), local presence in your top 5 geos
Ability to maintain direct ad network agreements - for transparency, make deals, align roadmap
Support for desired ad formats & flexibility – very important – also tech support so they can help, ensure no drops
Hosted ad server – to sell and serve direct, also run house ads – imp if you are non gaming
Yield Optimization – do thye provide any account management over and above the automated algos?