Marketing Information Literacy Training Library and Heritage Collections Rachel Smith Communications and Marketing Officer email@example.com @missrachelsmith Initial SurveyBackground We decided to launch a survey for one month from November to December 2012 to find out what our studentsIn 2012/13, Durham University Library has been trying out a new wanted from the Did you know? training programme. We publicised this via digital channels - through the Libraryapproach to information literacy training driven by student website, our VLE, email and social media. Around 70 people responded to our survey.feedback.The recent increase in student fees has prompted us torefocus our information literacy training offer to better meet the Here were the main conclusions we drew from the data:needs of our undergraduates. Most of the students Students were interested in learningPreviously, information literacy training for undergraduates has answering the survey how to use a wide range of resources.been organised by the Library’s Academic Support team in already used online The most popular suggestions were:conjunction with academic departments, which has relied on resources regularlyengaged teaching staff allowing time within their schedules. ■ Bibliographic and full-text databasesAlthough we have a strong programme of traditional information ■ E-journals and e-journal articlesskills sessions, with over 350 hours of teaching offered to over ■ Statistical resources6700 students in 2011/12, National Student Survey results have ■ Google Scholar When asked how long theyshown that final year students are unaware of the full range of ■ Library catalogue advanced features would prefer sessions to last for,resources available. Many students have also commented that theywished they had known how to make the best use of our electronic What level of training would 65% students said they wouldcollections sooner. Most people you require? prefer sessions of under 1.5 wanted training hours.This year, our Did you know? promotional campaign has aimed to How often do you use the Library’s to be offered at online resources at the moment?raise awareness of the Library’s online resources. By launching a a beginner to Almost 30% of those remainingnew programme of information skills sessions which all students Most days Infrequently intermediate said they didn’t mind how longcan book a place on, we can ensure we’re providing an equal A few times Never level. the session was and that the a weekopportunity to all students. te length of the session should A few times ner ia ced a month Be gin erm ed Ad v an depend on the subjects covered. IntPlanning the programme Publicity and promotionBased on the results from our initial survey, we decided to: Training sessions In mid-January 2013, our online resources campaign was launched. As soon as the first course was available for students to These were the information skills■ Offer a range of sessions, covering a variety of subjects and book onto, we began to promote the sessions. sessions we offered as part of the resources, and incorporating some of the most popular In the Library Did you know? programme: options in our survey. News story Quick polls In colleges and departments■ Offer sessions aimed at beginners. Where appropriate, the Links trainer would move on to demonstrate some of the advanced Google Scholar: Widgets features of the resources. Get more out of Google■ Offer short sessions of up to 1 hour.■ As we already have an information skills programme open to Facebook Introduction to... VLE Posters all research students, we chose to limit the training sessions Library offered to undergraduates and taught postgraduates. E-journals and databases website We used a range TwitterWe decided to offer four different sessions at the Bill Bryson Going beyond the of communicationsLibrary in Durham city and Queen’s Campus Library, in academic literature: methods:Stockton. Each session was led by a member of the Academic Digital In personSupport team. We decided to trial the sessions as early as Newspapers and news resources displays Emailspossible, in February and March 2013. Student Users Forums Finding images for your Board of StudiesStudents were able to book a place online through the University’s presentations and assignments: SSCCstraining course booking system, which is increasingly being used Image databases All student emailfor student training (as well as staff development). Booking was In the Library newslettersavailable from late January 2013. In colleges and To departments College President’s departments emails Students attending the Results Initial evaluation Some of the main issues with the sessions were: Did you know? training Bill Bryson Library a) Timing - We need to ensure we avoid assignment deadlines sessions said: At the Bill Bryson Library, all sessions had a number of bookings and went ahead. The first two sessions, Google Scholar b) Unpredictable attendance - Around 50% of students didn’t and E-journals and databases, had good attendance, with around attend the session they had booked ‘Very clear presentation and 7 students attending (of the 11 that had booked a place). The c) What’s in it for me? - We need to develop ways of better helpful insights’ final two sessions, News resources and Image databases, fell in communicating what students are going to get out of a session the last week of the Epiphany term and only one or two students to encourage them to attend. ‘I’ve never used the library came, despite a healthy number of bookings. However, the students who attended the News and Image databases courses Next steps search for journals before, and ■ We have decided to offer a second set of the same sessions in were enthusiastic about the course content and all booked followsince the lesson I have looked up up appointments with the Liaison Librarian leading the session. June 2013, after the end of the University examination period. a lot of papers and articles’ ■ We will open these up to all students and staff. Queen’s Campus Library ■ When promoting the sessions to students, we will target our ‘The presenter delivered the At Queen’s Campus, bookings for all sessions were low, with only second year students and taught postgraduates about to begin one or two bookings on each course. Due to low demand, we dissertations.session excellently and answered ■ We’re looking into offering an additional session on referencing, decided to cancel all of the Queen’s Campus Library sessions the my questions efficiently.’ day before the courses were due to run. following feedback from Queen’s Campus students.