• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Does social media drive customer engagement?
 

Does social media drive customer engagement?

on

  • 449 views

 

Statistics

Views

Total Views
449
Views on SlideShare
449
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Does social media drive customer engagement? Does social media drive customer engagement? Presentation Transcript

    • Does social media drivecustomer engagement?
      Ilona Hitel
      Twitter: ilonah
    • A small caveat to start with…
      Answers? ✖ Insights? ✔
      http://brandinfiltration.com
    • Some statistics
      Forrester Research: social media marketing will grow at a compound rate of 34%, reaching 3.1 billion by 2014
      131bn Google searches in December 2009
      A business that blogs gets 55% more visitors than a business that doesn’t
      The average visitor spends 66% more time
      than they did a year ago
      45m monthly LinkedIn visitors, 3.5m UK……..
    • 27 million Tweets…….per day……
      8x last year’s volume
      95= The percentage of companies using LinkedIn to find and attract employees
      59% use Facebook and 42% use Twitter
    • Not convinced?
      More than half the population
      is under 30.
      They have always known the internet.
    • What are B2B marketers doing?
    • 7
      And us users?
    • 8
      And b2b buyers?
    • 9
      What’s this got to do with leads?
      90% or more of people begin their purchasing process in search engines. 
      Blogs and social media make it more likely that your prospects will find you online when they search.
    • 10
      So if it’s all about…
      http://www.slideshare.net/wadds/presentations
    • 11
      It’s about getting found online, or
      = creating remarkable content
    • Rules of good content
      1/ entertain or educate…
      2/ your products (and services) are boring
      3/ it doesn’t have to cost much…
    • 13
      Give away content to buildcommunities
      Recognised by the Forrester 2010 Groundswell awards
      35,000 views & downloads, 12,000 visitors to blogs
    • 14
      Use Slideshare to extend reach…
    • Have your followers talk about you
    • Rules of engagement
      Listen
      – who is your audience?
    • “Social Media is Like a Cocktail Party: Listen Then Respond”
      Photo Credit: The Dana Files
    • Rules of engagement
      2. Engage & participate
      http://m80im.com and Jon Thomas
    • Be timely and transparent
    • Never sell or spam
    • But you can be opportunistic
    • Get social – join the conversation
    • 3. Analyse and optimise
    • Free tools
      Engaging
      Listening
    • Social media in action
      In 2009 Dell saw sales from Twitter of $6.5m
    • Social media in action
      Blendtec has seen sales rise 700% over 3 years
    • Social media speeds a crisis
      if the product
      is bad
    • But a threat is an opportunity
      Became de facto source of information
      during ash cloud
      Weekend Twitter monitoring
      won fans when wifi provider
      Boingo issued swift apology
      The best brands will win on speed and effort
    • And it’s a great way to show
      you care
      150,000
      users
      helped
      since
      2008
    • 7 reasons to adopt
      1/ PR
      2/ Service
      3/ Loyalty
      4/ Collaboration
      5/ Networking
      6/ Thought leadership
      7/ The sum of the above =
      Customer acquisition?
    • And remember....
      We have never had reach like this before
      http://m80im.com and Jon Thomas
    • Question: Does social media drive customer engagement?
      Answer?
      Over to you.
      Ilona Hitel
      Twitter: ilonah
      Credits…
    • Credits
      http://brandinfiltration.comhttp://m80im.com and Jon Thomashttp://hubspot.comhttp://www.slideshare.net/wadds/presentations