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Social Media for Business January 2010


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A copy of the slides used in the January 2010 Social Media for Business taster webinar.

For details of future events please go to

Published in: Business, Technology
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Social Media for Business January 2010

  1. 1. An Introduction to Social Media for Business
  2. 2. <ul><li>Introduction </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Introducing the Technology </li></ul><ul><li>Case Studies </li></ul><ul><li>Planning your Approach </li></ul><ul><li>Getting Started </li></ul><ul><li>Measuring & Analysis </li></ul><ul><li>Next Stages </li></ul>Social Media for Business
  3. 3. 1. Introduction
  4. 4. My Background
  5. 5. Introduction <ul><li>With… </li></ul><ul><li>60%+ of online European consumers now engaging with social media on a regular basis. </li></ul><ul><li>And </li></ul><ul><li>64% of UK companies saying they have experimented with social media </li></ul><ul><li>There’s three important questions that businesses need to ask… </li></ul>
  6. 6. <ul><li>Is it just a fad? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Where’s the money? </li></ul>
  7. 7. 1. What is Social Media?
  8. 8. <ul><li>“ Media designed to be </li></ul><ul><li>disseminated through </li></ul><ul><li>social interaction, </li></ul><ul><li>created using highly </li></ul><ul><li>accessible and scalable </li></ul><ul><li>publishing techniques.” </li></ul><ul><li>Wikipedia Definition </li></ul>
  9. 9. <ul><li>or </li></ul><ul><li>“’s how people read, </li></ul><ul><li>discover and share </li></ul><ul><li>information.” </li></ul>
  10. 10. <ul><li>Many to many </li></ul><ul><li>Real time </li></ul><ul><li>Community </li></ul><ul><li>Authentic </li></ul><ul><li>Conversational </li></ul><ul><li>UGC and CGM </li></ul>Aspects & Terminology
  11. 11. Why Now? – Is it just a fad? <ul><li>Sociological & Technological </li></ul><ul><li>Generation Y </li></ul><ul><li>Computing Power </li></ul><ul><li>Broadband Access </li></ul><ul><li>Customer driven </li></ul>
  12. 12. Who’s using Social Media? Graphic created using
  13. 13. 3. Introducing the Technology
  14. 15. Blogs, Micro-Blogs & V-Logs
  15. 16. Some Statistics <ul><li>77% of active internet users read blogs </li></ul><ul><li>133m+ blogs indexed by Technorati </li></ul><ul><li>Websites with blogs achieve 55% more traffic </li></ul>
  16. 17. Blogs, Micro-Blogs & V-Logs
  17. 18. Latest Statistics <ul><li>66m Worldwide Unique Visitors </li></ul><ul><li>550m Visits 5.5m UK Members </li></ul><ul><li>Micro- blogging now the most widely adopted social media tactic, used by 78% of company respondents </li></ul>
  18. 19. V-Logs
  19. 20. Social Networks
  20. 21. What is Facebook? <ul><li>Launched in 2004 as a college network </li></ul><ul><li>The largest social network with 350m users. </li></ul><ul><li>27% are between 25-34 </li></ul><ul><li>23% are between 35-49 </li></ul>
  21. 22. Latest Statistics <ul><li>50% of active users log on in any given day </li></ul><ul><li>35m+ users update their status each day </li></ul><ul><li>55m+ status updates posted each day </li></ul><ul><li>3.5bn+ pieces of content shared each week </li></ul>Source:
  22. 23. An Average user… <ul><li>130+ friends in their network (1 st Degree) </li></ul><ul><li>Spends 55+ mins per day on Facebook </li></ul><ul><li>Writes 25 comments on content p.m. </li></ul><ul><li>Becomes a fan of 2 Pages p.m. </li></ul>Source:
  23. 24. Professional Networks
  24. 25. What is LinkedIn? <ul><li>A ‘Professional Network’ founded in 2003 </li></ul><ul><li>Over 50 million members in over 200 countries and territories around the world. </li></ul><ul><li>Executives from all Fortune 500 companies listed </li></ul>
  25. 26. Some Statistics <ul><li>Gains one new user every second </li></ul><ul><li>Average earnings of members is £68,000 </li></ul><ul><li>46% of those listed are decision makers </li></ul>
  26. 27. File Sharing Sites
  27. 28. File Sharing Sites
  28. 29. File Sharing Sites
  29. 30. What is YouTube? <ul><li>Founded in February 2005 </li></ul><ul><li>20 hours of video uploaded every minute </li></ul><ul><li>Allows millions of people to discover, watch and share originally created videos. </li></ul>
  30. 31. Latest Statistics <ul><li>85m Unique Visitors Worldwide (November 2009) </li></ul><ul><li>517m+ Visits Worldwide (November 2009) </li></ul><ul><li>52% of 18-34 year-olds share videos often with friends and colleagues </li></ul><ul><li>51% of users go there once a week or more </li></ul>
  31. 32. Demographics (Age) <ul><li>3-17: 19% </li></ul><ul><li>18-34: 35% </li></ul><ul><li>35-49: 24% </li></ul><ul><li>50+: 19% </li></ul>
  32. 33. Forums
  33. 34. Wikis
  34. 35. Live-Streaming
  35. 36. 4. Case Studies
  36. 37. Tonick Media
  37. 42. Business Cornwall
  38. 43. Case Study: Business Cornwall
  39. 47. UKNetWeb
  40. 51. <ul><li>Where’s the money? </li></ul>
  41. 52. Case Study: Tonick Media
  42. 53. Case Study: Tonick Media <ul><li>Market leader in Cornwall </li></ul><ul><li>Developed strong client base regionally </li></ul><ul><li>Strong growth in turnover </li></ul><ul><li>International interest & partnerships </li></ul><ul><li>Low management costs </li></ul>
  43. 54. Case Study: Business Cornwall
  44. 55. Case Study: UKNetWeb
  45. 56. Case Study: UKNetWeb <ul><li>500% increase in new business enquiries through social networks </li></ul><ul><li>2/3 of all enquiries through social networks </li></ul><ul><li>Higher average order values </li></ul><ul><li>Increased reach </li></ul>
  46. 57. More Examples <ul><li>Dell </li></ul><ul><ul><li>$3m Sales attributed to Twitter </li></ul></ul><ul><li>Twestival </li></ul><ul><ul><li>£2,644 raised locally </li></ul></ul><ul><li>Surfers Against Sewage </li></ul><ul><ul><li>Hundreds of new members, increased activity </li></ul></ul>
  47. 58. <ul><li>5. Planning your approach </li></ul>
  48. 59. Planning an approach Identify your community Define your objectives Decide your approach Allocate resources Link to technology
  49. 60. 6. Getting Started
  50. 61. The Golden Rule Visibility + Credibility = Profitability
  51. 62. Practical Exercises <ul><li>Sign up to relevant networks </li></ul><ul><li>Start building your networks with the people you know </li></ul><ul><li>Explore social media content around subjects of interest (Real time) </li></ul><ul><li>Identify interesting sources & people – what makes them worth listening to? </li></ul><ul><li>Try participating through comments, messaging etc </li></ul><ul><li>Consider writing a blog, answering forums threads, LinkedIn questions to demonstrate expertise. </li></ul>
  52. 63. Some tips <ul><li>Set up alerts </li></ul><ul><li>Think “Why would someone care?” </li></ul><ul><li>Keep your audience in mind </li></ul><ul><li>Be ethical and respect etiquette </li></ul><ul><li>Define your objectives </li></ul><ul><li>Don’t overstretch </li></ul><ul><li>Quality over quantity </li></ul>
  53. 64. 7. Measuring & Analysis
  54. 65. Measuring and Analysis <ul><li>Google Analytics </li></ul><ul><ul><li>Visitors </li></ul></ul><ul><ul><li>New vs. Returning </li></ul></ul><ul><ul><li>Time on site </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Google Alerts </li></ul><ul><li>SocialOomph , TweetBeep & Twitter Search </li></ul><ul><ul><li>Mentions </li></ul></ul><ul><ul><li>Sentiment </li></ul></ul>
  55. 66. 8. Recap & Next Stages
  56. 67. In Summary... <ul><li>It’s not just a fad – but it is. </li></ul><ul><li>Plan out your approach </li></ul><ul><li>Monitor and tweak regularly </li></ul><ul><li>Don’t start with the technology </li></ul><ul><li>Remember it’s Social Media </li></ul><ul><li>Quality over Quantity </li></ul><ul><li>Think ‘Why should they care?’ </li></ul>
  57. 68. Get it right… <ul><li>Cost effective marketing </li></ul><ul><li>Brand trust & credibility </li></ul><ul><li>Increased customer loyalty / retention </li></ul><ul><li>Wider reach </li></ul><ul><li>Insight into market opinion </li></ul><ul><li>Improved collaboration </li></ul><ul><li>Bottom Line: Increased sales & profitability </li></ul>
  58. 69. We can help get you started… <ul><li>Advice, Guidance & Mentoring </li></ul><ul><ul><li>Best Practice </li></ul></ul><ul><ul><li>Policy </li></ul></ul><ul><ul><li>Saving time & Resources </li></ul></ul><ul><li>Bespoke Training </li></ul><ul><ul><li>Technology or Approach Based </li></ul></ul><ul><ul><li>One to One </li></ul></ul><ul><ul><li>For Teams </li></ul></ul><ul><li>Research, Planning & Strategy </li></ul>
  59. 70. More information <ul><li>Message me on Facebook , Twitter , LinkedIn or any other social network you find me on </li></ul><ul><li>Check out the blog at </li></ul><ul><li>Give me a call – 01209 718688 / 07501 259000 </li></ul><ul><li>Send me an email - </li></ul>
  60. 71. <ul><li> </li></ul>