Product Development Challenges

2. Company can

3. WHY

4. INNOVATE
OR DIE
• Changing Consumer’s Needs
• Shortened Product Life Cycle

5. INNOVATE
OR DIE
• Increased Competition
• New Technologies

6. Marketing PARTNERSHIPS
(funds)
Socio Economics & Govt. Constraints
Shortage of Ideas
Challenges In

7. Complete New
Innovation
Incremental
Innovation

8. Is variations on a Core Product

9. CHALLENGES:
Shorter Required Development Time
Interim Solution is Difficult
Disruptive Technology
Shorter Product Life Cycles

11. Causes……
• Market Research (fragment & size)
• Developmental Cost & Design

12. • Advertisement & Price Estimation
• Launch Timing
Causes……

14. CHALLENGESinNewProduct
Development
Innovation is
Necessity
Incremental
Innovation
New Product Failure