12. Physical products
can be touched,
But
Services are
Intangible i.e. they
cannot be seen, tasted
or felt before they are
bought.”
13. Physical products are manufactured
and consumed later,
But
Services are
Inseparable
i.e. they are
produced and
consumed
simultaneously.
14. Physical products
are of the same type
if they belong to the
same category,
But
Services have high
Variability i.e.
their quality depends
highly on the
provider.