Too many companies don't collect the insights they can easily get from their social media efforts. This presentation walks you through some of the ways you can get data on performance, sales and followers.
2. This
is
not
the
full
picture!
#SMWCPH
@strasm
@nielstybjerg
3. IIH
Nordic
–
our
perspec6ve
• Analy8cs
Agency
of
the
Year
2013,
14
&
15
• Founded
in
2005
• 42
people,
• 30
Google
Analy8cs
Cer8fied
• Copenhagen,
Stockholm,
Oslo
• 4
focus
areas
• Measurement
&
strategy
• Training
and
educa8on
• Digital
marke8ng
• Op8miza8on
#SMWCPH
@strasm
@nielstybjerg
4. Niels
Tybjerg,
Head
of
Strategic
Content
• Content
&
op8miza8on
specialist
• Niels
Tybjerg,
Head
of
Strategic
Content
• Using
data
to
create
content
• Cer8fied
in
Google
Analy8cs
and
Inbound
Marke8ng
Steen
Rasmussen,
Senior
Partner
• Data-‐driven
business
specialist
• Interna8onal
presenter
• Trainer
hos
Google
Partner
Academy
• Nominated
for
“Prac88oner
of
the
Year”
2014
&
2015
af
Digital
Analy8cs
Associa8on
#SMWCPH
@strasm
@nielstybjerg
5. Are
you
ready
for
an
experiment?
#SMWCPH
@strasm
@nielstybjerg
6. Download
and
distribute
this
presenta6on
• Get
your
own
copy
on
iih.dk/smw1
• Look
for
the
4
Jack
memes
in
the
presenta8on
• If
you
like
it,
Share
the
URL
you
see
in
your
social
channels
• We’ll
then
track
it!
• And
share
with
you
which
meme
gave
the
most
downloads
#SMWCPH
@strasm
@nielstybjerg
7. 3
challenges
• Your
data
sucks
• You
don’t
know
WHAT
you
can
see
in
your
data
• You
don’t
know
HOW
you
can
use
your
data
#SMWCPH
@strasm
@nielstybjerg
…But
see
how
@iih
does
it
in
their
presenta6on
on
iih.dk/smw2
#SMWCPH
8. 3
challenges
• Your
data
sucks
• You
don’t
know
WHAT
you
can
see
in
your
data
• You
don’t
know
HOW
you
can
use
your
data
#SMWCPH
@strasm
@nielstybjerg