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Content strategy beyond the web

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Content strategy beyond the web

  1. 1. Content Strategy Beyond the Web Matthew Grocki www.grassfedcontent.com @mgrocki #csforum11
  2. 2. @mgrocki #csforum11
  3. 3. The past does not need to @mgrocki #csforum11
  4. 4. @mgrocki #csforum11
  5. 5. @mgrocki #csforum11
  6. 6. @mgrocki #csforum11
  7. 7. Content Marketing <ul><li>“ Profitable consumer action” </li></ul><ul><li>“ Driving profitable customer action” </li></ul>@mgrocki #csforum11
  8. 8. Grumblings “ Content Strategy is the same as Content Marketing” “ What’s the difference between Content Strategy and Content Marketing?” @mgrocki #csforum11
  9. 9. @mgrocki #csforum11
  10. 10. &quot;Information Architecture for the World Wide Web&quot; by Louis Rosenfeld and Peter Morville @mgrocki #csforum11
  11. 11. More Grumblings “ Content Strategy is the same Information Architecture” “ What’s the difference between Content Strategy and Information Architecture?” @mgrocki #csforum11
  12. 12. @mgrocki #csforum11
  13. 13. Content Strategy kind of a hussy @mgrocki #csforum11
  14. 14. @mgrocki #csforum11
  15. 15. @mgrocki #csforum11
  16. 16. Goals for Content Strategy <ul><li>Content as an organizational agenda </li></ul>@mgrocki #csforum11
  17. 17. Goals for Content Strategy <ul><li>Content as an organizational agenda </li></ul><ul><li>Break down CMS silos </li></ul>@mgrocki #csforum11
  18. 18. Goals for Content Strategy <ul><li>Content as an organizational agenda </li></ul><ul><li>Break down CMS silos </li></ul><ul><li>Move beyond the website </li></ul>@mgrocki #csforum11
  19. 19. Goals for Content Strategy <ul><li>Content as an organizational agenda </li></ul><ul><li>Break down CMS silos </li></ul><ul><li>Move beyond the website </li></ul><ul><li>Pipeline between areas of business </li></ul>@mgrocki #csforum11
  20. 20. Thank you! @mgrocki #csforum11

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