23/05/2013@TransversalTalk #askTVL
23/05/2013@TransversalTalk #askTVLBest practice inSocial Media MonitoringBest practices visualizedHANIF RAHAMAN, TRANSVERS...
23/05/2013@TransversalTalk #askTVLA timeline of social networking
23/05/2013@TransversalTalk #askTVLWhat happened to the 2007 sites?
23/05/2013@TransversalTalk #askTVLSo what may 2017 look like?
23/05/2013@TransversalTalk #askTVLUnderstand the importance of strategyTools and tactics are just the tip of the iceberg
23/05/2013@TransversalTalk #askTVLMap out a basic plan to help guide the way
23/05/2013@TransversalTalk #askTVLAssess your social capacityWhat resources are you willing to investin building relations...
23/05/2013@TransversalTalk #askTVLBuild a solid business infrastructureSupport the weight of social media– not a house of ...
23/05/2013@TransversalTalk #askTVLNavigate the sea of noiseUsing monitoring tools and listen foropportunities to interact
23/05/2013@TransversalTalk #askTVLMortons
23/05/2013@TransversalTalk #askTVLBarclaycard» Crowdsourceddevelopment of acredit card» 50% decrease incustomercomplaints»...
23/05/2013@TransversalTalk #askTVLFilter connections for relevance
23/05/2013@TransversalTalk #askTVLDon’t fly blind – monitor and listen
23/05/2013@TransversalTalk #askTVLUnderstand your audience
23/05/2013@TransversalTalk #askTVLInteract first - sell second
23/05/2013@TransversalTalk #askTVLLearn about the needs of your audienceKeep testing ways tomove from connectionto engagem...
23/05/2013@TransversalTalk #askTVLBuild relationshipsto float campaigns,not the opposite“Campaigns do notcreate relationsh...
23/05/2013@TransversalTalk #askTVLBridge online connections with face to faceinteractions - if relevant or possible
23/05/2013@TransversalTalk #askTVLEmbrace the new empowered consumer#WOMEach customer hassuperhero potential tomake or bre...
23/05/2013@TransversalTalk #askTVLHumanize your brand
23/05/2013@TransversalTalk #askTVLUnderstand the influence of front line staffEmpower them to fuel#WOM
23/05/2013@TransversalTalk #askTVLLeverage staff participationHelp build initiatives
23/05/2013@TransversalTalk #askTVLBe relevantBuild businessvalue, by connectingthe rightaudience, content,channel and time
23/05/2013@TransversalTalk #askTVLUnderstand the ethical scalewhen outsourcing social media
23/05/2013@TransversalTalk #askTVLLearn to swim in the social media pool
23/05/2013@TransversalTalk #askTVLAligning social media strategy
23/05/2013@TransversalTalk #askTVLQuestionWhat do you think have been thebest social media campaigns?
23/05/2013@TransversalTalk #askTVLWill it blend?http://www.youtube.com/watch?v=rofgMueCOqo
23/05/2013@TransversalTalk #askTVLQuestions?Hanif RahamanEmail: hanif.rahaman@transversal.comDirect: [+44 ] (0)1223 488742...
23/05/2013@TransversalTalk #askTVL
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Best practice in social media monitoring - Hanif Rahaman

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Best practice in social media monitoring - Hanif Rahaman

  1. 1. 23/05/2013@TransversalTalk #askTVL
  2. 2. 23/05/2013@TransversalTalk #askTVLBest practice inSocial Media MonitoringBest practices visualizedHANIF RAHAMAN, TRANSVERSALPROFESSIONALSERVICES CONSULTANT
  3. 3. 23/05/2013@TransversalTalk #askTVLA timeline of social networking
  4. 4. 23/05/2013@TransversalTalk #askTVLWhat happened to the 2007 sites?
  5. 5. 23/05/2013@TransversalTalk #askTVLSo what may 2017 look like?
  6. 6. 23/05/2013@TransversalTalk #askTVLUnderstand the importance of strategyTools and tactics are just the tip of the iceberg
  7. 7. 23/05/2013@TransversalTalk #askTVLMap out a basic plan to help guide the way
  8. 8. 23/05/2013@TransversalTalk #askTVLAssess your social capacityWhat resources are you willing to investin building relationships?
  9. 9. 23/05/2013@TransversalTalk #askTVLBuild a solid business infrastructureSupport the weight of social media– not a house of cards
  10. 10. 23/05/2013@TransversalTalk #askTVLNavigate the sea of noiseUsing monitoring tools and listen foropportunities to interact
  11. 11. 23/05/2013@TransversalTalk #askTVLMortons
  12. 12. 23/05/2013@TransversalTalk #askTVLBarclaycard» Crowdsourceddevelopment of acredit card» 50% decrease incustomercomplaints» 25% increase incustomer retentionannualized benefits(over $10 million)
  13. 13. 23/05/2013@TransversalTalk #askTVLFilter connections for relevance
  14. 14. 23/05/2013@TransversalTalk #askTVLDon’t fly blind – monitor and listen
  15. 15. 23/05/2013@TransversalTalk #askTVLUnderstand your audience
  16. 16. 23/05/2013@TransversalTalk #askTVLInteract first - sell second
  17. 17. 23/05/2013@TransversalTalk #askTVLLearn about the needs of your audienceKeep testing ways tomove from connectionto engagement
  18. 18. 23/05/2013@TransversalTalk #askTVLBuild relationshipsto float campaigns,not the opposite“Campaigns do notcreate relationshipsbut relationshipscan buoy campaigns”Todd Defren
  19. 19. 23/05/2013@TransversalTalk #askTVLBridge online connections with face to faceinteractions - if relevant or possible
  20. 20. 23/05/2013@TransversalTalk #askTVLEmbrace the new empowered consumer#WOMEach customer hassuperhero potential tomake or break a brand
  21. 21. 23/05/2013@TransversalTalk #askTVLHumanize your brand
  22. 22. 23/05/2013@TransversalTalk #askTVLUnderstand the influence of front line staffEmpower them to fuel#WOM
  23. 23. 23/05/2013@TransversalTalk #askTVLLeverage staff participationHelp build initiatives
  24. 24. 23/05/2013@TransversalTalk #askTVLBe relevantBuild businessvalue, by connectingthe rightaudience, content,channel and time
  25. 25. 23/05/2013@TransversalTalk #askTVLUnderstand the ethical scalewhen outsourcing social media
  26. 26. 23/05/2013@TransversalTalk #askTVLLearn to swim in the social media pool
  27. 27. 23/05/2013@TransversalTalk #askTVLAligning social media strategy
  28. 28. 23/05/2013@TransversalTalk #askTVLQuestionWhat do you think have been thebest social media campaigns?
  29. 29. 23/05/2013@TransversalTalk #askTVLWill it blend?http://www.youtube.com/watch?v=rofgMueCOqo
  30. 30. 23/05/2013@TransversalTalk #askTVLQuestions?Hanif RahamanEmail: hanif.rahaman@transversal.comDirect: [+44 ] (0)1223 488742Mobile: [+44 ] (0)7808 631998Online: www.transversal.com/solutions/social-media-monitoring
  31. 31. 23/05/2013@TransversalTalk #askTVL

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