Daily Corriere issue number 3 - The Share Fair newsletter
28 September 2011 – Issue number 3 HIGHLIGHTS of 28 SEPTEMBERSex and money At the inaugural session of the Second Global 09:30 keynote address by Mark Davies: AgriKnowledge Rob Burnet delivered a ground Demystifying public-private partnership: an breaking and inspiring keynote. experience from the field When was the last time you saw 400+ people 11:00 in the Oval Room- 21st century rural sitting in silence and listening in a state of awe to development projects and programmes: a keynote address for 45 minutes? Well Rob with or without mobile technology managed to do exactly that. When was the last time you saw people sitting at the podium, 14:00 in the Oval Room - Putting smiling and enjoying another person giving a knowledge management and learning into keynote address? Well Rob’s talk did exactly practice in large development programmes that! 16:00 in the Oval Room – Innovative wasteFor 45 minutes, no one moved, no one pulled out their BlackBerry to do management solutions for keeping ourtheir email. The twitter wall went completely crazy with 5 tweets per planet greenminute! Make sure you visit the Art for AIDSRob leads Well Told Story, a multi-award-winning Kenyan International stunning art exhibit in thecommunications company which pulls together comic books, syndicated atrium and minus 1FM radio, SMS, social media, web, video animation, strategy and scienceto help change the way people live, think, act and govern in East Africa. Get your dinner tickets for TONIGHT at the registration desk for Euro 10.In his talk, he shared his experiences and focused specifically on how tomake agriculture more attractive to young people in Africa.According to Rob, when you want to reach young people with ideas PROGRAMME CHANGEabout agriculture, it is about taking the research that we know FARM 98.FM: Your vocal gateway toworks and getting it into the life of people that need to benefit from it. agricultural information (53) and Societies of rural transformation for scaling upSecondly, it has to be about pull, and it cant be about push. It is about innovations (187) will not take placepackaging ideas that the youth can understand and run with.Thanks to his encounters with young people living in rural areas, Rob New sessionsunderstood that young people were not interested in development talk, 11:00 in room C200: Sharing localbut interested in having fun and making money. He then put this agricultural contentknowledge in action and used a tool close to the young people’s heart – 14:00 in the tent: Development researchcomics to share messages and titbits of information. For example, how to digest: Unleashing research knowledgeplant seeds, how to vaccinate baby chicks against Newcastle disease orhow important it is to soak your seeds!His speech is still resonating within IFAD and for sure touchedeveryone’s heart and will be one that all the Share Fair participants will always carry with them. And our very own Nancy White graphically documented Rob’s inspiring speech. Make sure you read Anna Spietri’s blogpost at http://ifad- un.blogspot.com/2011/09/how- can-we-make-agriculture-more.html and make sure to listen to Pier Andra Pirani’s interview withRob http://blog.sharefair.net/2011/09/well-told-story-effective-communication.html
It’s not the What… it’s the Howby Rob Burnet ShujaazFM combines comic books daily radio shows and masses of social media to open up a huge conversation with and among young people all over Kenya. This idea of Scale was my first point. The time for boutique projects is over. The problems facing youngAfricans need solutions now, at huge scale.Push doesn’t work – it has to be PullShujaaz is written and created by youngKenyans. Their first duty is to serve theiraudience, combining entertainment andgreat ideas on the right media. As a result Shujaaz is snatched from ourhands by young people.And this is one of our core principles. Ideas can’t be pushed at scale. Ifthey are going to catch on they must be pulled then they have instantmomentum of their own.Research must go all the way to the userWe can only promote ideas that are readyfor people to run with. But all too often thebrilliant, tried and tested research we findfalls short of serving the audience it wasintended for. “Oh the new miracle varietyisn’t actually available on the market”;“Sorry, the cure-all vaccine isn’t stablefor use by unqualified people in the field” ”I think you might be able tobuy one if you know the right person at the university…”. Researchneeds to go all the way to the user, or else it has failed.Change must be communicatedHollywood spends 30% oftheir movie budgets onmarketing. That’s why thewhole world knows the bluefaces of the Avatarcharacters.Research needs to becommunicated. Money needsto be spent on this.After my presentation Ilearned that the CG centreshave an annual budget of$700 million. Imagine if nextyear 30% of this was spentcommunicating their bestresearch findings of the last10 years. Now that couldreally change the world.
By Massimiliano Terzini The session “Community radio an extension to telecentre. What is the next frontier?” has been a great example of how information and communication technologies foster socio- economic development for indigenous people. But this was not the only thing that came out from the session. It was moreabout the story of a dream. The dream to build the first community radioin Malaysia.John Tarawe, the man with the dream, provided the participants with apassionate and inspiring speech on how he achieved his life’s goal. Heshowed how even someone without education and without a backgroundon information technology, as John Tarawe said he is, can make aneffective contribution to improve the standard of living of an indigenouscommunity.The station will be managed and operated by the Bario communityresidents themselves; broadcasting much of its material in the localKelabit language. The radio represents a real need for the community andfrom this coming October it will function as the only tool in alerting onsensitive issues; but more important, it will help enrich and preserve theindigenous dying language, traditions and culture.The radio will provide isolated communities, left behind by nationaldevelopment, with the chance to speak up and be more visible in themainstream media.These are the main expected results of the installation of the communityradio in Bario: A more cohesive community; airing and discussion of socialproblems. A better connected population; rapid and widespreadcommunication of important messages. More social inclusion by reaching everyone in their homes. A more democratic organization. More culturally robust people.John Tarawe invited all the participants to the Third eBario KnowledgeFair, 16-18 November 2011.Learn more on http://www.ebario.org/third-ebario-knowledge-fair.html.Local solutions for localproblems: food security throughtraditional cropsby James T. J., PeermadeShare fair was a great experience for me, thought provoking, inspiringand stimulating. After the world café, I realised the importance ofinnovative platform to share innovative ideas. Experience sharing from
across the globe, insights from the practical field, opportunity fornetworking and collaboration. The importance of local crops andparticipatory approach for food security and climate change was our topicfor the world café.Thanks to Christiane Kuhn for the excellent facilitation. Variousapproaches and methodologies adopted by the various stakeholders wereshared in the workshop. Colleagues from donor agencies, researchinstitutes, NGOs, bilateral organisations and students shared their ideas.Experiences and cases from Peru, Syria, Cameroon, South Americancountries showcased and reiterated the importance of local crops for foodsecurity and climate change. The participants shared methodologiesadopted in various countries to revive and propagate local crops.Our discussions covered approaches, interventions and actions to betaken at national, regional and local levels and the importance of forgingpartnerships, networks and establishing collaborations.Really, this was a great experience. Thanks to IFAD for giving anopportunity to participate in this great programme.Lessons learned in theimplementation of Web2.0learning opportunitiesBy Giacomo RambaldiDo you know what happened after the 2007 Web2for Dev meeting?On Monday, Giacomo Rambaldi provided some insights on what CTAdid in terms of follow-up actions including the production of printed andmultimedia reference materials and the organization of one-or two daysessions piggy-backed to mayor events were participants were exposed toWeb 2.0 tools. Based on demand these events were offered as 5-daycourses in 4 countries in 2010, based on a model of cost sharing. Allparties involved (participants, host institutions and CTA) wouldcontribute their share. Over a period of 3 years close to 500 people weretrained. In 2011 the initiative has been scaled-up to cover 11 countries. InMarch 2011 CTA run an impact assessment covering a 3-year period.He shared the results and called on two participants in the learningOpportunities (LOs) and related online spaces to provide their personalaccounts. These were Maureen Agena and Robert Kibaya, both fromUganda. It has been quite interesting to hear their stories.The professional life of Maureen has changed substantially since 2008.She is now a known person in the development cyberspace. She hascreated her own network and built her online reputation to the extent thatin 2011 she has been invited to five international conferences across theglobe. Asked on how much time she spends on a daily basis on socialnetworks, Maureen stated that she invests 3 hours a day on that and thatsuch investment has provided excellent returns.Robert explained that his online presence has helped him in mobilizingvolunteer contributions towards the benefit of the communities he isworking for. The account of Robert has been touching as his altruisticvision and mission were clearly the betterment of life of ruralcommunities and members of the networks he is part of.Both testimonies linked their online “success” to exposure to Web 2.0,their belonging to online communities of peers and to their belief in whatthey are doing. Giacomo concluded his presentation in stating that hewelcomes new partnerships with international development agencies andlocal host institutions to plan out new Web 2.0 LOs activities in theforthcoming years.