Your SlideShare is downloading. ×
0
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Using social
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using social

1,602

Published on

Published in: Technology, Business
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,602
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
7
Comments
2
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. USING SOCIAL Optimize your apps and services Jan Isakovič jan@isakovic.si
  • 2. ABOUT JAN 1991 2400 kbps Community - mobile - innovation - social 100 Mbps 2013
  • 3. BASIC CONCEPTS It’s simple..
  • 4. SOCIAL GRAPH • Using relationship data to deliver extra value • Explicit or implicit
  • 5. FAMILIAR GROUND Using social for marketing / sales Using social for core functionality Using social to sell more
  • 6. SHOW METHE MONEY FUNNEL
  • 7. THE PIONEER • What was the first company to successfully use the social graph to increase their sales? • Facebook? • Twitter?
  • 8. THE PIONEER • What was the first company to successfully use the social graph to increase their sales? • Facebook? • Twitter?
  • 9. AMAZON • Get customers • Keep customers • Grow customers Help decide Up-selling Simple sharing Social integration
  • 10. FOURSQUARE • Get customers • Keep customers • Grow customers Social integration GamificationVenue suggestions Share check-insSponsored stories
  • 11. QUORA -1 =
  • 12. QUORA • Get • Keep • Grow Top writer awards Newsfeed Facebook integration Pay credits to ask Ask experts online
  • 13. INSTAGRAM • Get • Keep • Grow Implants the need to take picture & share Just keep scrolling, scrolling, scrolling Social integration Share everywhere
  • 14. INNOVATIVE SERVICES
  • 15. PATH • 150 friends - why? • Doesn’t compete with Facebook orTwitter • Inventive monetization • Interesting partnerships - Nike+
  • 16. PINTEREST • Infinite scroll • Great UI and UX • Women love it • Growing like mad
  • 17. GENERALTIPS
  • 18. USE IT OR LOSE IT • Doing social? Use Facebook and Twitter, try out new services • Make sure your share buttons work the way they should • Not developing for mobile first? Probably a mistake.
  • 19. PLAY NICE WITHTHE BIG GUYS “The arrival of Facebook’s Open Graph has created a new breed of supercharged startups. [..] SocialCam added 20 million users in just two weeks after it joined the club.“ TheVerge
  • 20. NEVER LAUNCH EMPTY • Amazon without books? Facebook without people? Reddit without links? • Build a starting data set and keep adding to it; disguise how small it is
  • 21. TRICKINGTHE USERS • Nir Eyal,“The Desire Engine” • How to get the users to use our service more • Excellent intro to brain hacking • Only for the light side of the force X
  • 22. TRENDS
  • 23. TRENDS • Social everything: solitary activities turning into group ones • Social is changing real world:AirBnB, Prevoz.org, ZipCar • Social enterprise: almost 90% of Fortune 500,Yammer • Gamification: making boring stuff fun • Content snacking: average time in app = 1 minute
  • 24. QUESTIONS?

×