1. USING SOCIAL
Optimize your apps and services
Jan Isakovič
jan@isakovic.si

2. ABOUT JAN
1991
2400 kbps
Community - mobile - innovation - social
100 Mbps
2013

3. BASIC CONCEPTS
It’s simple..

4. SOCIAL GRAPH
• Using relationship data to
deliver extra value
• Explicit or implicit

5. FAMILIAR GROUND
Using social for
marketing / sales
Using social for
core
functionality
Using social to sell
more

6. SHOW METHE MONEY FUNNEL

7. THE PIONEER
• What was the first company
to successfully use the social
graph to increase their sales?
• Facebook?
• Twitter?

8. THE PIONEER
• What was the first company
to successfully use the social
graph to increase their sales?
• Facebook?
• Twitter?

9. AMAZON
• Get customers
• Keep customers
• Grow customers
Help decide
Up-selling Simple sharing
Social integration

10. FOURSQUARE
• Get customers
• Keep customers
• Grow customers
Social integration
GamificationVenue suggestions
Share check-insSponsored stories

11. QUORA
-1
=

12. QUORA
• Get
• Keep
• Grow
Top writer awards Newsfeed
Facebook integration
Pay credits to ask
Ask experts online

13. INSTAGRAM
• Get
• Keep
• Grow
Implants the need to take picture & share
Just keep scrolling, scrolling, scrolling
Social integration
Share everywhere

14. INNOVATIVE SERVICES

15. PATH
• 150 friends - why?
• Doesn’t compete with
Facebook orTwitter
• Inventive monetization
• Interesting partnerships -
Nike+

16. PINTEREST
• Infinite scroll
• Great UI and UX
• Women love it
• Growing like mad

17. GENERALTIPS

18. USE IT OR LOSE IT
• Doing social? Use Facebook and
Twitter, try out new services
• Make sure your share buttons
work the way they should
• Not developing for mobile first?
Probably a mistake.

19. PLAY NICE WITHTHE BIG
GUYS
“The arrival of Facebook’s Open
Graph has created a new breed of
supercharged startups. [..] SocialCam
added 20 million users in just two
weeks after it joined the club.“
TheVerge

20. NEVER LAUNCH EMPTY
• Amazon without books?
Facebook without people?
Reddit without links?
• Build a starting data set and
keep adding to it; disguise
how small it is

21. TRICKINGTHE USERS
• Nir Eyal,“The Desire Engine”
• How to get the users to use our service
more
• Excellent intro to brain hacking
• Only for the light side of the force
X

22. TRENDS

23. TRENDS
• Social everything: solitary activities turning into group ones
• Social is changing real world:AirBnB, Prevoz.org, ZipCar
• Social enterprise: almost 90% of Fortune 500,Yammer
• Gamification: making boring stuff fun
• Content snacking: average time in app = 1 minute

24. QUESTIONS?