Using social
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Using social

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  • Full Name Full Name Comment goes here.
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  • Thanks :) it is all a bit basic, but I hope the social 'virgins' will find it useful.
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  • Excellent real-world illustrations of get-keep-grow model!
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Using social Using social Presentation Transcript

  • USING SOCIAL Optimize your apps and services Jan Isakovič jan@isakovic.si
  • ABOUT JAN 1991 2400 kbps Community - mobile - innovation - social 100 Mbps 2013
  • BASIC CONCEPTS It’s simple..
  • SOCIAL GRAPH • Using relationship data to deliver extra value • Explicit or implicit
  • FAMILIAR GROUND Using social for marketing / sales Using social for core functionality Using social to sell more
  • SHOW METHE MONEY FUNNEL
  • THE PIONEER • What was the first company to successfully use the social graph to increase their sales? • Facebook? • Twitter?
  • THE PIONEER • What was the first company to successfully use the social graph to increase their sales? • Facebook? • Twitter?
  • AMAZON • Get customers • Keep customers • Grow customers Help decide Up-selling Simple sharing Social integration
  • FOURSQUARE • Get customers • Keep customers • Grow customers Social integration GamificationVenue suggestions Share check-insSponsored stories
  • QUORA -1 =
  • QUORA • Get • Keep • Grow Top writer awards Newsfeed Facebook integration Pay credits to ask Ask experts online
  • INSTAGRAM • Get • Keep • Grow Implants the need to take picture & share Just keep scrolling, scrolling, scrolling Social integration Share everywhere
  • INNOVATIVE SERVICES
  • PATH • 150 friends - why? • Doesn’t compete with Facebook orTwitter • Inventive monetization • Interesting partnerships - Nike+
  • PINTEREST • Infinite scroll • Great UI and UX • Women love it • Growing like mad
  • GENERALTIPS
  • USE IT OR LOSE IT • Doing social? Use Facebook and Twitter, try out new services • Make sure your share buttons work the way they should • Not developing for mobile first? Probably a mistake.
  • PLAY NICE WITHTHE BIG GUYS “The arrival of Facebook’s Open Graph has created a new breed of supercharged startups. [..] SocialCam added 20 million users in just two weeks after it joined the club.“ TheVerge
  • NEVER LAUNCH EMPTY • Amazon without books? Facebook without people? Reddit without links? • Build a starting data set and keep adding to it; disguise how small it is
  • TRICKINGTHE USERS • Nir Eyal,“The Desire Engine” • How to get the users to use our service more • Excellent intro to brain hacking • Only for the light side of the force X
  • TRENDS
  • TRENDS • Social everything: solitary activities turning into group ones • Social is changing real world:AirBnB, Prevoz.org, ZipCar • Social enterprise: almost 90% of Fortune 500,Yammer • Gamification: making boring stuff fun • Content snacking: average time in app = 1 minute
  • QUESTIONS?