Falcon Invoice Discounting: The best investment platform in india for investors
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Rugby World Cup 2011 twitter analysis
1. Rugby World Cup
How
Â
@RugbyWorldCup
Â
Followers
 describe
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themselves
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iGo2 Group Pty Ltd â Providing you smart integrated responsible social business solutions
2. Agenda
Ăď⯠The Power of Social Media
Ăď⯠Who is iGo2?
Ăď⯠Examining @RugbyWorldCup
Ăď⯠Partners
Ăď⯠Customers
Ăď⯠Founders of iGo2 Group
15. The Power of Social Media
Ăď⯠Social Media is disruptive
Ăď⯠Social Media is dynamic
Ăď⯠Social Media changes everything for a business
â⯠Sales, Marketing, Service
â⯠Human Resources
â⯠Product Management
â⯠Channels
â⯠Processes
â⯠Organisational Models
16. Who is iGo2 Group?
iGo2
 is
 a
 Social
 Business
 product
 and
 services
 company.
 iGo2
 helps
 organisaDons
 like
 yours
 leverage
Â
the
 power
 of
 Social
 Media
 and
 Networks
 through
 relevant,
 focused
 and
 business
 oriented
 soluDons.
Â
We
 assist
 to
 connect
 you
 with
 your
 markets
 and
 customers;
Â
 convert
 your
 social
 data
 to
 business
Â
intelligence
Â
 and
 manage
 your
 Social
 Media
 presence
 for
 maximum
 impact.
Â
Whether
 your
 business
 is
 already
 acDve
 in
 Social
 Media
 â
 but
 needs
 to
 do
 it
 beMer
 â
 or
 whether
 you
Â
are
 just
 starDng
 out,
 iGo2
 can
 provide
 everything
 from
 consultancy
 to
 a
 complete
 tailored
 soluDon.
Â
Ăď⯠A holistic approach to Corporate Social Business
Ăď⯠All members are Certified Strategists in Social Media
Ăď⯠Utilise proven methodologies for :
â⯠Social Media Assessments
â⯠Social Media Strategy Development
â⯠Social Media Programs and ROI
â⯠Social Business Intelligence and monitoring
â⯠Creating Social Communities
17. iGo2 Focus Areas
Strategy
 :
 formulaDng
 policy
 and
 strategy
 through
Â
researching
 your
 brand,
 customers,
 partners
 and
 compeDtors
Â
TacDcs:
 building
 your
 social
 presence
 and
 integraDng
 to
Â
your
 business
 processes;
 training
Â
 and
 empowering
 employees
Â
and
 partners.
Â
Intelligence:
 monitoring,
 collecDng,
 and
 analyzing
Â
social
 data
 to
 make
 informed
 and
 agile
Â
 business
 and
 policy
Â
decisions.
Â
CommuniDes:
 building
 âownedâ
 social
 plaUorms
Â
for
 listening,
 support,
 building,
 collaboraDng,
 content
Â
18. 8 Point Framework for Social Business
Assess
Â
Monitor
 Strategise
Â
Social
Â
Engage
 Business
 Create
Â
Framework
Â
Share
 Protect
Â
Par/cipate
Â
19. Social Strategy :
Creating Customer Value
From Social Brand To Social Business
Ăď⯠A social brand focuses on external Ăď⯠A social business focuses on internal
communications communications.
Ăď⯠A social brand is all about Ăď⯠A social business is all about
engagement with the social engagement with employees.
customer. Ăď⯠A social business should be owned by
Ăď⯠A social brand is owned by the entire organization
marketing
Ăď⯠A social business is measured by
Ăď⯠A social brand is measured by organizational change.
clicks, impressions, reach, Likes,
comments, RTs, etc. Ăď⯠Most investments in social business
initiatives revolve around internal
Ăď⯠With a social brand, budgets are
communities, social technologies, and
usually allocated toward agencies,
training.
community management, Facebook
applications, blog development, etc.
Thanks
 to
 Michael
 Brito
Â
20. Social
 Business
 Intelligence
Â
Services
Â
â˘âŻ All social data streams
â˘âŻ Drilldown analysis
â˘âŻ Sentiment analysis
â˘âŻ Comparative Analysis
â˘âŻ Drilldown to influencers
â˘âŻ Drilldown to sources
â˘âŻ Slice and dice
â˘âŻ Periodic reporting â
weekly, bi weekly,
monthly, real time
iGo2 Group Pty Ltd â Providing you smart integrated responsible social business solutions
21. Potential Value of Social Intelligence
Ăď⯠Crisis Management
Ăď⯠Reputation Management
Ăď⯠Project Monitoring
Ăď⯠Improve customer service
Ăď⯠Competitor intelligence
Ăď⯠Partner intelligence
Ăď⯠Improve product and service development
Ăď⯠Improve target marketing
Ăď⯠Grow revenue
Ăď⯠Deflect costs
Ăď⯠Improve Customer Loyalty
Ăď⯠Policy or initiative review
22. The Social Ecosystem
Wikis
Â
Par/cipa/ng
Â
Listening,
 establishing
 reputaDon
Â
(Iâm
 one
 of
 you)
Â
Managed
Â
Listening,
 supporDng,
 building
Â
reputaDon,
 markeDng
Â
External
Â
CommuniDes
Â
Owned
 Closed
 Network
Â
Listening,
 supporDng,
Â
building
 relaDonships,
Â
collaboraDng
Â
Example:
 customer
 communiDes
 Internal
Â
Example:
 channels,
 members
 CommuniDes
Â
Example:
 Intranets,
 communiDes
 of
 pracDce
Â
23. Many Social Tools Available Today
Author(s)
 write
 arDcles
 Variety
 of
 people
 edit
 the
 content
 of
Â
Users
 comment
 to
 author
 a
 single
 piece
 of
 content
Â
Engagement
 focus:
 On
 the
 author
 Engagement
 focus:
 On
 the
 content
Â
Individually,
Â
these
 tools
 do
Â
not
 equal
Â
community
Â
Variety
 of
 people
 publish
 comments
 Individuals
 publish
 ďŹles,
 picture,
 or
Â
on
 speciďŹc
 topics
 or
 quesDons
 video
 for
 users
 to
 comment
 on
Â
Engagement
 focus:
 On
 the
 topic
 Engagement
 focus:
 On
 the
 media
Â
24. Communities Enable Relationships
Owned
 Communi/es
Â
Regular
 interac/on
Â
among
 members
 who
Â
are
 united
 by
 a
Â
common
 interest
Â
allows
 for
Â
rela/onships
 to
 be
Â
formed
Â
Member
 to
 Member
Â
Â
Collabora/on
Â
Â
25. Different Objectives
Social
 Networks
 Online
 CommuniDes
Â
RelaDonships
 Business
 ObjecDve
Â
Primary
 Purpose
Â
Primary
 Enabler
Â
Common
 AcDvity
 RelaDonships
Â
26. Community Use Cases
(80% of clients)
Internal
 Communi/es
 External
 Communi/es
Â
Corporate
 Customer-ÂâDriven
Â
Communica/on
 Support
Â
Employee
 Networking
 &
Â
Interac/ve
 Marke/ng
Â
Collabora/on
Â
Innova/on
 Associa/on
 Marke/ng
Â
27. The Leader in Social Community Software
Why
 social
 communi/es?
Â
Â
Enhance
 customer
 support
Â
Â
Empower
 employee
 collabora/on
Â
Â
Engage
 customers
Â
Â
Gain
 valuable
 insight
Â
Â
Â
Â
How?
 World-Ââclass
 social
 suite
Â
Â
Online
 customer
 communi/es
Â
Enterprise
 employee
 communi/es
Â
Social
 analy/cs
Â
Â
Â
Â
Â
Why
 Telligent?
Â
Â
Serving
 the
 industry
 since
 2004
Â
Â
Â
OďŹces
 in
 Dallas,
 London,
 Paris
Â
Â
and
 SeaSle
Â
Â
More
 than
 3,000
 customers
Â
Â
Â
Â
Â
Â
Â
31. The
 Founders
 of
 iGo2
 Group
Â
Ăď⯠All
 Cer4ďŹed
 Strategists
 in
 Social
 Media
Â
Ăď⯠All
 have
 more
 than
 20
 years
 business
Â
experience
 in
 IT
 and
 industry
Â
iGo2 Group Pty Ltd â Providing you smart integrated responsible social business solutions