Going Web 2.0 A Beginners Guide To Social Media

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Session at the 2009 ArtsSmarts eXchange

How can the internet be used to document ArtsSmarts in your community? What are some of the tools that can promote collaboration and sharing? Moving beyond websites and eNewsletters, this session will provide a beginner's overview to the basics of social media such as blogs, wikis, Twitter, Facebook and YouTube. This is an introduction to some of the online tools that teachers, artists, students and ArtsSmarts partners can use to tell their ArtsSmarts story and engage the larger community.

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Going Web 2.0 A Beginners Guide To Social Media

  1. 1. Going Web 2.0 A Beginner’s Guide To Social Media<br />
  2. 2.
  3. 3. Idea generator<br />
  4. 4. Get Your Feet Wet <br />
  5. 5. Where Communications started<br />
  6. 6. Where the internet Started<br />
  7. 7.
  8. 8. Web 1.0<br />
  9. 9. WebsiteDonate Buttone-newsletter<br />
  10. 10. Unidirectional<br />
  11. 11. Web 2.0<br />
  12. 12. What is Social Media Anyway?<br />
  13. 13. Digital tools for discussing and sharing information between people<br />
  14. 14. Social mix<br />
  15. 15. Going social = Two Way <br />
  16. 16. Social media isn’t a new thing.It’s a new way of doing very old things. <br />
  17. 17. COnnecting<br />
  18. 18. Keep this in mind<br />If you want to do social media well<br />
  19. 19. Listen Intently<br />
  20. 20. Engage Authentically<br />
  21. 21. Participate consistently<br />
  22. 22.
  23. 23. blogs<br />
  24. 24. Good Blogs<br />Tell a story<br />Keep it short<br />Use visuals and audio<br />Authentic and natural<br />Have personality<br />Bottom up<br />Update often<br />
  25. 25. Twitter<br />
  26. 26. Be a Top Notch Tweeter<br />Have personality<br />Build community<br />Reply and re-tweet<br />Follow everyone who follows you.<br />Don’t only Tweet your own content<br />Limit your Tweets to 5 per day, and no more than 6!<br />
  27. 27. Facebook<br />
  28. 28. Fan Page vs. Group<br />
  29. 29. Be a Facebook Guru<br />Use your organization’s logo as your picture<br />Compelling conversations matter<br />Love photos and video<br />Integrate other applications<br />Limit your status updates to one per day<br />
  30. 30. Wikis<br />
  31. 31. Multimedia<br />
  32. 32. Multimedia opens the door to<br />Co-creation<br />Stories from the field<br />Tagging and sharing<br />
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