Online Fundraising For Small Charities

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A 1.25 hour session presented at the 2009 LGBT Giving Conference in Toronto, Ontario.

In the spring of 2008, the Ten Oaks Project launched an online component to augment its annual giving campaign. Targeted specifically to individuals on its eNewsletter mailing list, the Ten Oaks Project wanted to be able to encourage a small first gift from the people who had been following their work, but who had never personally invested in sending kids to Camp Ten Oaks. Through the “Change from $10” campaign, the organization raised an incredible $2,300 in under two weeks for an entirely volunteer-driven, small not-for-profit. Learn how we did it, what tools we used, highlights and lowlights of this first attempt at fundraising online. This session will also incorporate best practices in online fundraising, as well as include examples from other not-for-profits on great ways to easily integrate social media like Facebook, Twitter and YouTube to raise funds for the time and resource strapped small charity.

Published in: Technology, Sports

Online Fundraising For Small Charities

  1. Online Fundraising for Small Charities<br />
  2. A social innovation <br />that uses the arts<br />to transform <br />teaching and learning<br /> in Canada<br />
  3. You know you work in a small shop when…<br />
  4. 1<br />2<br />3<br />Learning outcomes<br />
  5. Get Your Feet Wet <br />
  6. Where it all started<br />
  7. Web 1.0<br />
  8. WebsiteDonate Buttone-newsletter<br />
  9. Unidirectional<br />
  10. Web 2.0<br />
  11. Social mix<br />
  12. Going social = Two Way <br />
  13. Rule of thirds<br />
  14. 1/3WEbsite<br />
  15. a<br />+<br />1/3WEbsite<br />1/3OneWaY<br />
  16. a<br />1/3WEbsite<br />+<br />1/3Social<br />+<br />1/3One WaY<br />
  17. Which comes first?<br />
  18. When you’re in a small shop…<br />Laura S. Quinn - A Pyramid of Online Communication Methods <br />
  19. Take a Poll<br />
  20. COnnecting<br />
  21. Inspired<br />
  22. Why Go online<br />
  23. Who is on the list?<br />
  24. Business case?<br />
  25. Our Campaign – The Plan<br />
  26. Don’t be Late to the party<br />
  27. KIds<br />
  28. Send 5 Kids to camp Ten Oaks<br />2<br />1<br />1<br />4<br />5<br />3<br />Cost per camper $600. Total cost $3,000.<br />
  29. Pick your tools<br />
  30. online donation options<br />
  31. Our Campaign - Execution<br />
  32. #1<br />#2<br />#3<br />#4<br />
  33. Email #1<br />Change from $10 - Help us send 5 kids to Camp Ten Oaks<br />
  34. Email #1<br />Change from $10 - Help us send 5 kids to Camp Ten Oaks<br />Subject line<br />
  35. Email #1<br />Change from $10 - Help us send 5 kids to Camp Ten Oaks<br />From line<br />
  36. Email #1<br />Change from $10 - Help us send 5 kids to Camp Ten Oaks<br />Preview pane<br />
  37. Email #1<br />Change from $10 - Help us send 5 kids to Camp Ten Oaks<br />
  38. Email #1<br />Change from $10 - Help us send 5 kids to Camp Ten Oaks<br />
  39. Structure of an Effective email<br />Dear &lt;&lt;First Name&gt;&gt;,<br />Two paragraphs<br />http:// Link to action on website<br />Two paragraphs<br />http:// Link to same action on website<br />Two paragraphs<br />Closing<br />Signed, (name)<br />PS<br />http:// Link to same action on website<br />
  40. Email #2<br />We&apos;re 30% of the Way to Our Goal - Give $10 to Help Us Send 5 Kids to Camp Ten Oaks<br />
  41. Email #2<br />We&apos;re 30% of the Way to Our Goal - Give $10 to Help Us Send 5 Kids to Camp Ten Oaks<br />
  42. Email #2<br />We&apos;re 30% of the Way to Our Goal - Give $10 to Help Us Send 5 Kids to Camp Ten Oaks<br />
  43. Email #3<br />Only 2.5 More Kids to Go - Donate $10 to Help Us Send Kids to Camp Ten Oaks<br />
  44. Email #3<br />Only 2.5 More Kids to Go - Donate $10 to Help Us Send Kids to Camp Ten Oaks<br />
  45. Email #3<br />Only 2.5 More Kids to Go - Donate $10 to Help Us Send Kids to Camp Ten Oaks<br />
  46. Email #3<br />Only 2.5 More Kids to Go - Donate $10 to Help Us Send Kids to Camp Ten Oaks<br />
  47. Email #4<br />Last Chance to Create Change for 5 Kids - Donate $10 to Camp Ten Oaks Today<br />
  48. How did we do?<br />
  49. 102<br />
  50. 59<br />
  51. 43<br />
  52. $2,331<br />average gift size $39<br />
  53. How do others do?<br />
  54. Surprises!<br />
  55. Size matters. Really?<br />
  56. Explore. And Borrow.<br />
  57. Just enough planning<br />
  58. Embrace your Mistakes<br />
  59. Integrated Campaigns<br />
  60. Holly WaggTwitter @HollyWagghwagg@artssmarts.ca613.567.2787www.artssmarts.cawww.tenoaksproject.org<br />

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