What is Facebook EdgeRank? How does it work? How can brands use it effectively to enhance reach?

1. Facebook EdgeRank

2. Methodologies Used Till-Date
Turning
Knobs
EdgeRank
Modified
Edge Rank
2006-07
2007-11
2011-Present

3. Turning Knobs
Facebook’s News Feed born in September 2006
“In the beginning, News Feed ranking was turning knobs,” “Turn up photos a little bit, turn
down platform stories a little bit.”
Based on feedback from users

4. EdgeRank
Algorithm used by Facebook to determine where
and what posts appear on each individual user’s
news feed
Edge Affinity – It´s all about Connections
Edge Weight – Are Photos too Heavy for
Newsfeeds?
Time Decay – Engagement Occurs Within Minutes

5. Modified EdgeRank
Multiple weight levels, categories and
subcategories for affinity, weight and time
Relationship settings
Post types
Hide post / spam reporting
Clicking on ads, viewing other timelines
Device & technical considerations
Story bumping & last actor
“People Talking About This”?

6. Relevance to Brands

7. How To Increase The Reach

8. Team Namesake
Pankaj Vithal Abhineet Gaur Apporv Saxena Sriram Mylavarapu Sarvagya Nayak Bonu Manoj
LinkedIn
pankaj.pgdm1
5c@greatlake
s.edu.in
LinkedIn
LinkedIn LinkedIn LinkedIn
sarvagya.pgd
m15c@greatl
akes.edu.in
abhineet.pgd
m15c@greatl
akes.edu.in
apoorv.pgdm1
5c@greatlake
s.edu.in
sriram.pgdm1
5c@greatlake
s.edu.in
bonu.pgdm15
c@greatlakes.
edu.in