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Integrated social networks strategy

Integrated social networks strategy



The presentation offers an integrated approach to accommodate social networks strategy within the corporate strategy

The presentation offers an integrated approach to accommodate social networks strategy within the corporate strategy



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  • Full Name Full Name Comment goes here.
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  • @RodKing
    Dear Rod, reading your comment filled me with joy simply because you pinpointed the important topics of the presentation. I really do not have to comment hoping the readers will read and enjoy the depth of your comment. Yes, I am particularly satisfied with your reference to the negative blue ocean strategy. I do appreciate the richness of your comment. That is enough for me.
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  • Dear Ali,
    For me, three things stand out in your approach of Integrated Social Networks Strategy. The first is your holistic approach that emphasizes the maxim of the whole being greater than the parts. That's the essence of strategy. Far too often, people focus on details and tactics at the expense of the big picture. Of course, both are necessary. However, since many have an inclination towards being focused on details, we need to be reminded of the need and importance of a holistic strategy.

    I also like your Pyramid of 8C's. Nowadays, it's the approach to selling that's proving to be very effective. Consultative selling really works! Your systematization using the 8C's brings much clarity and coherence to the concept of consultative selling which makes sense at a strategic level but is not often translated into tactics that people can systematically follow.

    Perhaps, I have saved the best for last. But, I really like what you call 'Negative Blue Ocean Strategy (BOS).' Negative BOS is a powerful concept and is another form of traditional root-cause analysis or what in the Theory of Inventive Problem Solving ('TRIZ') is known as subversion analysis. The advantage of Negative BOS is that it presents an easy-to-understand cause-and-effect model: a team can easily brainstorm ideas using the 4 actions or Negative Blue Ocean Strategy to discover factors that lead to failure in customer service and consequently, disappointing sales.

    I hope many readers take the time to go through the slides because Ali's Integrated Social Networks Strategy applies to endeavors in business as well as personal life.
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  • @xiby
    Dear Gorg, it is nice to read your comments again as they are idea-rich. I appreciate the value of your comment and the lovely quote of Einstein.
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  • Albert Einstein once said: 'Life is like riding a bicycle. To keep your balance, you must keep moving.' This is what you portrayed in useful simple words. In other words, if you are not taking care of your customer, your competitor will.
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  • @Beerli
    Thanks Cathy for your lovely comment. In fact you highlight the point that Juao Maya referred to. Your depth of analysis prompts me to expand on the presentation with 1-2 more slides to elaborate more on what you have said. I like comments that are call-to-action and yours is one of them. Much appreciated
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    Integrated social networks strategy Integrated social networks strategy Presentation Transcript

    • Integrated Social Networks Strategy Ali Anani
    • The whole Strategy is more important than the part (SocialNetwork Strategy)
    • Where to go? How to get there? What are your SMARTER Goals? Social Network Strategy as Daughter of overall strategySocial Network SMARTER GoalsCustomers SMARTER Goals KPIs
    • Where to go?
    • Increaseawareness Increase salesDistribute offersIncreaseawareness
    • How to get there?Your steps to your corporate goals
    • SpecificMeasurableA ttainable SMARTERRealistic GoalsTime-BoundExiting or EthicalRecorded
    • Customers SMARTER Goals
    • http://socialmedia.typepad.com/blog/2008/03/communication-a.html
    • Define Channels to Reach Customers
    • Attract customers to your flowery offers
    • Pheromones that attractyour target customers
    • Establish credibilityProve your value as a worthy flower to attracthoney-making customersConsultative Selling
    • Credibility Social Media PheromonesEngagement Relevance
    • Establish consultativecredibility before your offer sales
    • The Pyramid of Anani Consultative Selling Skills- 8 Cs Modelhttp:/ / www.docstoc.c Commit Continueom/ docs/ 5639366/ Consultative-Selling- Serving the client. Be reliable and fulfilland-Customers- Create your promises. Adapt to the customers’ needsNeeds-Identification Joint vision Capitalize Classify On the strengthened relationship Information into needs Make the customer feel safe working with you Collect Cultivate Collect information to strengthen connection The 3rd bondage Strengthen the Connect bridge by your looks, behavior and timely Establish credibility and acceptance service Presale Post Sale
    • Trustful CommunicationSchoaling, schooling and flocking requirecommunication.Remember similar customers flocktogether
    • Apply concepts of BlueO cean Strategy to customerservice
    • Exploiting customers to the last drop is a truly bad example of Blue O cean Strategy. Create problems for I call it Negative customers Blue O cean Strategy Create methods of sucking customers’ bloodEliminatecustomersatisfaction Raise customers’ frustration
    • Use Blue O cean WhereStrategy to to go?eliminate How to getunnecessary there?actions, reducethem while What are yourincreasing SMARTER Goals?welcomed actions Social Network Strategy asand create new Daughter of overall strategysupported actions Social Network SMARTER Goals Customers SMARTER Goals KPIs
    • Do not swim in the sea of socialmedia while closing your eyes
    • Know you’re the purpose of yoursocial media and align your activitiesaccordingly
    • Keep your message consistent on all channels.The content emphasis may change, depending onthe channel of choice
    • Address the needs of your customers. Give themthe food they like.
    • Trigger the emotions of your clients.Words have hearts as well that shouldpulsate in phase with the clients’ hearts
    • Do not assumeMeasure
    • TheTelecommunicationExample
    • How to Extract Sentiments?
    • http://www.sentiment140.com/search?hl=en&query=telec om%20companies Sentiment analysis for telecom companiesThe objective is to improve sentiment first
    • Give the customers their asking
    • Give customers their asking andhelp them go where they want togo
    • A top objective will be toimprove trust, transparency andpositive sentiments accordingly
    • Making offers to unhappy customers is notgoing to workMake customers happy and only then makeoffers
    • Customers want to listen to songs of theirchoice; to offers that appeal to them. Howdistant are you from them?
    • Introduce the idea of customer-company gap.The wider the gap is, the more distant yourcustomer is.
    • Map your offers againstyour aspired clientsexpectations
    • SlideShare is a good example.follow as many people as you can,but how many benefit you? There isnot enough pull in this approach
    • You need triggered readerswho follow you becausethey like your content andits relevance to their needs.Masses of followers willonly create crowdinesswith no real value.