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Diffusion of sales

by Ali Anani

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The presentation shows the role of action in the sales process as a bridging element. The efficient diffusion of the interest graph (influence graph) accelerates the action step. Consistency in ...

The presentation shows the role of action in the sales process as a bridging element. The efficient diffusion of the interest graph (influence graph) accelerates the action step. Consistency in approach by selecting the proper interest graph and key words are key elements in driving sales successfully.

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Diffusion of sales Presentation Transcript

Interest Desire ActionAwareness (Purchasing)

Desire ActionInterest (Purchasing) Awareness

Influence Map

Large-scale changes in public opinion are not driven by highly influential people who influence everyoneelse, but rather by easily influenced people influencing other easily influenced people.

You may marvel why anybody would crave totarget hundreds or thousands of keywords which bring only small traffic.This is analogous to small-sized social network.

You may marvel why anybody would crave to target hundreds or thousands of keywords which bring only small traffic.This is analogous to small-sized social network.

We may conclude that opinions are not driven by highly influential keywords which influence everyone else, but rather by easily influenced keywords influencing other easily influenced keywords. We need to create a propagation effect.

Thinking deeper we need words that fall in the Blue OceanKeywords that avoid the crowd of commonly used keywords

Light Common oneword Keyword Red Ocean Heavy uncommon four worded keywords Blue Ocean

We need to create a propagation effect. It is easier to do that with easily propagating networks.Finding small clusters of networks may be the best approach. Propagate one and this in turn will affect a neighboring one.

Consistency in approach is a must. Using crowded networks and/orcrowded keywords will not help much. Make sure all your efforts fall in the Blue Ocean.

Ali Anani, Managing Partner at Phenomena Communications @DOINAPP
Thanks, Doina. You share the success as well 1 year ago

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DOINAPP (dpp) at DOINAPP (dpp) What a nice performance, dear Ali!
In one week, your viewers are: 1335!!!
Good job, dear friend! 1 year ago

Ali Anani, Managing Partner at Phenomena Communications @nikkitta
Thanks dear for your sweet comment. 1 year ago

Nikkitta M, Self employed consultant at private Thanks for your words about Baktapur
Great to convert this work to pp
Greetings

Maria (nikkitta) 1 year ago

Ali Anani, Managing Partner at Phenomena Communications @DOINAPP
Doina, the real prize is having great friends like you and abhishek, juao maya, xiby, Bernard Hardy, Sally Smith, renn, charles and too many to name. I feel Iam obliged to respond to readers' request in having in the presentation in this format. If I write for readers then I should try to meet their interests whenever possible. Thanks Doina again for giving me the opportunity to reaffirm my respect to all of you 1 year ago

DOINAPP (dpp) at DOINAPP (dpp) @hudali15
Ali, welcome each day near us! Everybody loves your smart work!
Your presentations are so well elaborated!!!
If you work for your studies only, than my admiration!
If you work for a company with this kind of profile, than.... from Holland my support and respect for a so good employe!
YOU REALLY DESERVE THE PRIZE!
Doina Kock 1 year ago

Ali Anani, Managing Partner at Phenomena Communications I have re-uploaded the presentation in powerpoint format in response to many requests. I thank Doina for adding some beautiful touches to the presentation. Thanks wholeheartedly, Doina 1 year ago

Ali Anani, Managing Partner at Phenomena Communications @juaomaya
Thanks, Juao. Selling the right thing is right. many consumers do not realize that what drives them to buy is emotional needs. Shrewd business realize that physical attributes must fulfill personal emotional needs. Emotions vary a lot as some consumers want to feel important, elite, belong to the high class whereas others want to feel they are safe and trusted. What we find is that we do not create those needs; we utilize them to increase sales. Consumerism ignites when we ignite the hidden driving emotions of consumers. I agree, sometimes those hidden needs are superfacial and unnecessary, the least to say. 1 year ago

Juão Maya , Retired at my own sweet place Some previous coments make me remember that, by and large, consumers are not born from spontaneous generation. Most of them have their minds conditioned for the sole purpose of rampant consumerism... 1 year ago

DOINAPP (dpp) at DOINAPP (dpp) @hudali15
Ali, a big hug and trust me that I will send you ... my hug as a pps.......
Have a nice evening, dear friend! 1 year ago