The presentation shows the role of action in the sales process as a bridging element. The efficient diffusion of the interest graph (influence graph) accelerates the action step. Consistency in approach by selecting the proper interest graph and key words are key elements in driving sales successfully.

2. Interest Desire Action
Awareness
(Purchasing)

4. Desire
Action
Interest
(Purchasing)
Awareness

5. Influence
Map

7. Large-scale changes in public opinion are not driven by
highly influential people who influence everyone
else, but rather by easily influenced people influencing
other easily influenced people.

8. You may marvel why anybody would crave to
target hundreds or thousands of keywords which
bring only small traffic.
This is analogous to small-sized social network.

9. You may marvel why anybody would crave to
target hundreds or thousands of keywords
which bring only small traffic.
This is analogous to small-sized social network.

10. We may conclude that opinions are not driven by
highly influential keywords which influence
everyone else, but rather by easily influenced
keywords influencing other easily influenced
keywords.
We need to create a propagation effect.

11. Thinking deeper we need words that fall in the
Blue Ocean
Keywords that avoid the crowd of commonly
used keywords

12. Light Common one
word Keyword Red Ocean
Heavy uncommon four
worded keywords Blue Ocean

13. We need to create a propagation effect.
It is easier to do that with easily propagating
networks.
Finding small clusters of networks may be the
best approach.
Propagate one and this in turn will affect a
neighboring one.

14. Consistency in approach is a must.
Using crowded networks and/or
crowded keywords will not help much.
Make sure all your efforts fall in the
Blue Ocean.