Ali Anani, PhD
A New Metaphor for
Blue Ocean
S t r a t e g y ( B O S )
Blue Ocean Strategy (BOS) is
widely accepted as a venue
for Differentiation and adding
value to products and services
BOS has four building blocks.
These are:
Eliminate
Increase
Reduce
Create
It occurred to me that a visual
metaphor would ease
the process of performing the
four blocks of BOS
A suitable visual
metaphor is relating
BOS to a picture
Let us start the correlation
Recolor picture…. Recolor your
problem, your product. What
attributes to Create? Recolor
creatively may add new thinking
t...
Compress picture…. Compress
your problem, to suit intended
use and means of delivery.
Compress might trigger different
ide...
Brighten (or Dim) picture….
Brighten or dim the possibilities
resulting from solving the problem
of a product or service.
...
Contrast picture…. Contrast the
problem at hand. See it from both
optimistic and pessimistic views.
Contrast isn’t explici...
Rotate picture…. Rotate the problem to see
it from different perspectives.
Again, Rotate isn’t explicitly mentioned in
BOS...
Reflect picture…. Reflect your
problem and see things from
the other side of the river.
Reflect adds to the possibilities
of ...
Reshape picture…. Reshape
your problem and change your
perspective of the problem.
Reshape isn’t used explicitly in
BOS, w...
Border picture…. Put your problem
within defined borders.
Defining problems results in framing
their solutions
Shade picture…. Shade your
problem. Eliminate or reduce certain
attributes of your product or service.
The use of Shade wo...
Blur picture… What attributes to blur?
For example, to reduce or eliminate
their advertising? The use of Blur
instead of R...
Annotate picture… Annotate your
product or service creatively to
draw attention to them
Highlight picture… What
attributes to highlight and
increase their exposure?
Highlight may add to our thinking
in producin...
Erase picture…. What parts of product
or service to Eliminate or Erase.
Erase is comprehensive as it opens
new windows of ...
Stepwise annotation of picture…
What attributes to Increase, Reduce,
Create or Eliminate gradually?
1
2
3
Cut picture
What attributes to cut or Reduce of
your product or service? Cut may open
the mind to new possibilities
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A new metaphor for blue ocean strategy

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The presentation offers a creative tool to widen the spectrum of Blue Ocean Strategy and its implementation. Visually, we may study products and differentiate them to stand out of the crowd.

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Notes
  • Vincenzo,
    To be honest, your disclaimer is surprising for your comments reflects a deep understanding of the comment. You mention Space-time, and so does Charles Prabakar in the first part of his comment. Charles adds the Energy element so it is a triad Energy- Space- Time. I wonder what you have to say.
    I liked so much relating transformation of ideas to the 'Fast Fourier Transforms do by translating a concept from an original domain (time or space) to a second one (frequencies) where different 'rules' apply; as logarithms and exponential translate operations and, in some case, facilitate computing a seemingly difficult mathematical expression'. What a great analogy that keep my mind pondering on!

    Thanks for refreshing my mind and heart with this pulsating comment, dear Vincenzo.
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  • @CharlesPrabakar
    Your five comments reflect deep thinking and great mindset of solving problems. It shall be unfair to summarize your key points because simply the rational behind them are Deep Blue Ocean. It is those people who dive deep get the pearls.
    In Part 1 of your comment you stated 'the problem space of “resource constraints faced by planet earth by the year 2050” is viewed within the premise/principle of trade-offs, then the solution is always about how efficiently one can reallocate a limited pie of resources. On the other hand, when we view the same problem space with another higher principle of “balancing opposites'. Amazingly, I have been thinking of adding a slide to include opposites such as highlighting part of the picture while dimming the other part to get opposites next to each other. This part of your comment propels me just to do that. I also like the challenge you take by trying not to constraint VOS to constraints. These are constraints that are not.

    I also pondered on your great idea of not talking about spacetime by extending it to in your words '...How do we multiply value, not only, by leveraging resources/capabilities (ROIC), but also, by producing new market (g) segments simultaneously, that never existed before? This is a genius approach.

    In Part 4 of your comment you stated ' How do we multiply value, not only, by leveraging resources/capabilities (ROIC), but also, by producing new market (g) segments simultaneously, that never existed before? Again, You take a big challenge that you approach very creatively.
    proceeding to Part 5 of your comment you make me wonder what would happen if I apply the concept of this presentation to your VOS Model? I believe the sky is the limit. I wonder if you would consider elaborating more on this issue!
    Charles, truly I feel so grateful to your commanding and brainstorming comment.
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  • I am going to respond to the enlightening comments of Charles Prabakar and Vincenzo De Florio. For now, I want to give readers time to enjoy their thorough comments.
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  • My comments this time must be preceded by a 'disclaimer' :) namely I must point out that this is not my field and in particular I was not aware of what the BOS approach is. Nevertheless I must tell you something: I realized by reading your presentation that what you excel in, namely the use of metaphors to augment the perception and the awareness of the reader, is very much in line with what methods such as BOS pursue!
    (If I got... the picture ;-) correctly I mean!)
    In my opinion the common aspect between the reviewed method and your own one is the use of transforms. As Fast Fourier Transforms do by translating a concept from an original domain (time or space) to a second one (frequencies) where different 'rules' apply; as logarithms and exponential translate operations and, in some case, facilitate computing a seemingly difficult mathematical expression; likewise BOS, and actually YOU!, do move a concept to another and more familiar domain where things are more easily digested, understood, and thus mastered. I think this presentation is a clear example: not only the metaphor helps understand the concept; more than that, it EXTENDS the concept, by widening the set of interpretative keys at one's disposal. Therefore I think this is a very significant presentation, which not only proves the potential of BOS; more than that, it demonstrates one of YOUR key abilities!
    Very well done Ali!
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  • one thing is evil expected good ever to play fair but why not good using some mad things to turn the boxes upside down. Yet i havent seen that always right always logical always good always rational has benefitted 'doing good to make it better than it yet is' has served that what really remains of our and all generations. We can have a Legend which remains thousands of years or some which remember and see we didnt even try and were inspired to try in there future. we should not try the foolishness of reaching out to try but should work on what may be seen even in hundrets of years as a Legend. Something which was worth of imagining our time.
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A new metaphor for blue ocean strategy

  1. 1. Ali Anani, PhD A New Metaphor for Blue Ocean S t r a t e g y ( B O S )
  2. 2. Blue Ocean Strategy (BOS) is widely accepted as a venue for Differentiation and adding value to products and services
  3. 3. BOS has four building blocks. These are: Eliminate Increase Reduce Create
  4. 4. It occurred to me that a visual metaphor would ease the process of performing the four blocks of BOS
  5. 5. A suitable visual metaphor is relating BOS to a picture
  6. 6. Let us start the correlation
  7. 7. Recolor picture…. Recolor your problem, your product. What attributes to Create? Recolor creatively may add new thinking to the application of BOS
  8. 8. Compress picture…. Compress your problem, to suit intended use and means of delivery. Compress might trigger different ideas than Reduce
  9. 9. Brighten (or Dim) picture…. Brighten or dim the possibilities resulting from solving the problem of a product or service. Again, Dim and Brighten might trigger different ideas than Reduce or Increase
  10. 10. Contrast picture…. Contrast the problem at hand. See it from both optimistic and pessimistic views. Contrast isn’t explicitly used in BOS, which might lead to different thinking paths.
  11. 11. Rotate picture…. Rotate the problem to see it from different perspectives. Again, Rotate isn’t explicitly mentioned in BOS, which might trigger new approaches and ideas
  12. 12. Reflect picture…. Reflect your problem and see things from the other side of the river. Reflect adds to the possibilities of applying BOS Strategy
  13. 13. Reshape picture…. Reshape your problem and change your perspective of the problem. Reshape isn’t used explicitly in BOS, which might lead to the generation of new ideas
  14. 14. Border picture…. Put your problem within defined borders. Defining problems results in framing their solutions
  15. 15. Shade picture…. Shade your problem. Eliminate or reduce certain attributes of your product or service. The use of Shade would lead to new thinking and problem-solving approaches
  16. 16. Blur picture… What attributes to blur? For example, to reduce or eliminate their advertising? The use of Blur instead of Reduce might lead to different thinking lines.
  17. 17. Annotate picture… Annotate your product or service creatively to draw attention to them
  18. 18. Highlight picture… What attributes to highlight and increase their exposure? Highlight may add to our thinking in producing improved BOS ideas
  19. 19. Erase picture…. What parts of product or service to Eliminate or Erase. Erase is comprehensive as it opens new windows of thinking BOS. Erase not only from the market, but also from customers’ memory as well.
  20. 20. Stepwise annotation of picture… What attributes to Increase, Reduce, Create or Eliminate gradually? 1 2 3
  21. 21. Cut picture What attributes to cut or Reduce of your product or service? Cut may open the mind to new possibilities

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