Diffusion of sales

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The presentation shows the role of action in the sales process as a bridging element. The efficient diffusion of the interest graph (influence graph) accelerates the action step. Consistency in approach by selecting the proper interest graph and key words are key elements in driving sales successfully.

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Diffusion of sales

  1. 1. Interest Desire ActionAwareness (Purchasing)
  2. 2. Desire ActionInterest (Purchasing) Awareness
  3. 3. Influence Map
  4. 4. Large-scale changes in public opinion are not driven by highly influential people who influence everyoneelse, but rather by easily influenced people influencing other easily influenced people.
  5. 5. You may marvel why anybody would crave totarget hundreds or thousands of keywords which bring only small traffic.This is analogous to small-sized social network.
  6. 6. You may marvel why anybody would crave to target hundreds or thousands of keywords which bring only small traffic.This is analogous to small-sized social network.
  7. 7. We may conclude that opinions are not driven by highly influential keywords which influence everyone else, but rather by easily influenced keywords influencing other easily influenced keywords. We need to create a propagation effect.
  8. 8. Thinking deeper we need words that fall in the Blue OceanKeywords that avoid the crowd of commonly used keywords
  9. 9. Light Common oneword Keyword Red Ocean Heavy uncommon four worded keywords Blue Ocean
  10. 10. We need to create a propagation effect. It is easier to do that with easily propagating networks.Finding small clusters of networks may be the best approach. Propagate one and this in turn will affect a neighboring one.
  11. 11. Consistency in approach is a must. Using crowded networks and/orcrowded keywords will not help much. Make sure all your efforts fall in the Blue Ocean.

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