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LINE : The Social Network success story

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With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America ...

With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America or Spain (15M users in 3 months!), the platform is now arriving to Europe... More info : http://line.naver.jp/en

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    LINE : The Social Network  success story LINE : The Social Network success story Presentation Transcript

    • Helping  companies    to  understand     the  future  of  digital   Version  1.1  par  Emmanuel  Vivier  &  Vincent  Ducrey  |  +33  6  11  62  37  94  |  emmanuel.vivier@hubinstute.com      www.hubinsGtute.com  ›    Paris,  Moscow  &  New-­‐York  ©HUB  InsGtute.    All  rights  reserved  .     LINE  :  le  nouveau  réseau  social  &  mobile  qui   dépassera  Facebook?  
    • Téléchargez  ces  slides  à  la   fin  de  la  présenta4on  
    • Introduction
    • Free CallsFree Messages Group Chat Other Features share photos, videos, audio messages, and location Free & Convenient
    • Multi Platform & Devices (iOS, Android, Windows, etc.)
    • LINE is a mobile messenger that offers free calling, free chat, and so much more…
    • LINE = SOCIAL PLATFORM
    • 200million (2013.7.21) users 150 100 (2013.1.18) 5010 0 (2011.6)
    • 230,269,479USERS WORLDWIDE, AUGUST 21,2013
    • 460%GROWTH RATE
    • 100millionOnly 13 apps worldwide have achieved 100million downloads at Google Play Excluding Google related apps
    • 1,325 days1,096 days 50 40 30 20 10 0 million 250 500 750 1000 1250 1500 days World's Fastest Growing Service 399 days Time to reach 50 million
    • 63,0001Hour NEW USERS
    • Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 52 regions!
    • Japan 47million
    • Thailand 18million
    • Taiwan 17million
    • Spain 15million
    • Indonesia 14million
    • Korea Mexico China India Malaysia
    • Messages 7billionDaily
    • Stickers 1billionDaily
    • Growth in number of messages sent 440%
    • Growth in number of calls made 912%
    • Why is LINE loved All over the world?
    • More Fun & Rich Communication More Localization
    • FUN Communication - Stickers
    • :( LINE Stickers = NEW WAY OF COMMUNICATION  - BEFORE
    • - NOW LINE Stickers = NEW WAY OF COMMUNICATION
    • LINE Sticker = New Common Language
    • LINE Rich Communication 1. Family Apps
    • (including Games) No. of LINE Family Apps 52
    • (including Games, July 2013) Total Downloads of LINE Family Apps 290,000,000DLS
    • LINE Camera Versatile but easy-to-use Camera with great editing features
    • LINE Camera 50,000,000DLS Family Apps LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
    • Games 36 games
    • LINE POP LINE Bubble
    • LINE Rainbow Chaser
    • LINE Game 190,000,000DLS
    • LINE Rich Communication 2. Social
    • Home and Timeline
    • Timeline Monthly Unique User Global 73M 330% 75M 22M
    • Business Model
    • Four Type of Business Models In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising 1 2 3 4 B2C B2B
    • 75 million € 2Q 2013 (Apr - Jun) Line s Total Revenue
    • LINE s Total Revenue € 75M 2.3M 3,257%
    • 76 ,13 SANRIO APPR.NO.S541752 Type1 In-app Purchases Through LINE- Stickers
    • 8 million € July 2013 Monthly Sticker Sales
    • Type2 In-app Purchases Through LINE Family & Game apps
    • 24 million € July 2013 Monthly Revenue
    • iOS June 2013 Top Publishers by Monthly Revenue Excluding Games
    • Google Play June 2013 Top Publishers by Monthly Revenue Excluding Games
    • Type3 Sponsored stickers B2B Marketing Solutions _ official accounts & sponsored stickers
    • K-POP STARS GLOBAL Type3 B2B Marketing Solutions _ celebrities global official accounts
    • Over 100 brands compaines Have joined LINE Marketing within a year!
    • LINE enables Through the LINE Above the line TV Newspapers etc Sales Promotions DMs Coupons etc Below the line
    • Global Strategy
    • 28Global Japan
    • LINE Localization Strategy More Benefits to Local Users Language Support Local Contents Partnership With Local Partners Local Office
    • Spain Case
    • LINE User Numbers in Spain 15 Million Users
    • Logo Presence in Coca Cola’s Spot TV
    • LINE Official Accounts Barcelona´s city council First public institution in Spain to use Line as an official communication channel Coca Cola Have become the biggest SNS in Spain 875K “subscribers”
    • LINE Official Accounts
    • LINE Official Accounts 12 Million Registered users in 3 days
    • LINE Local Stickers Nadal
    • LINE Local Stickers Kukuxumusu Clothes Designer Coca-Cola Local Design
    • LINE Local Stickers El Hormiguero Prime Time TV Show’s Characters Moderna de Pueblo Famous Urban Comic Designer 300%more Downloads
    • Italy Case
    • LINE _ Italy TVC_9/15 Emma Marrone Star of Amici, Sanremo Festival Emma Marrone Official Account and Stickers
    • LINE Italy Stickers MOON Italian Edition and MORE!
    • LINE France Coming Soon
    • New feature of Communication
    • Video Calls
    • LINE Music
    • Next Step
    • 300 million users within 2013!
    • 'LINE' as a Universal Language
    • Merci Beaucoup!
    • Téléchargez  ce,e   présenta1on   http://www.hubinstitute.com/reports/  
    • A  propos  du  HUB  INSTITUTE   Un  digital  «  think  tank  »  accompagnant  les  grandes  marques  &  agences   h@p://www.hubinsFtute.com/   ©EmmanuelVivier.  All  rights  reserved.    |      www.emmanuelvivier.com   2     Research Publica(ons,&,Etudes Events HUBFORUM,Paris,&,MoscowConsul0ng Conseil,stratégique Training +,30,forma(ons,D,HUBDAY «  Accompagner  l’innova1on  digitale  au  sein  des  entreprises»  
    •      www.hubinsFtute.com    ›    Paris,  Moscow  &  New-­‐York   HUBInsFtute|www.hubinsFtute.com       Helping  brands    to  understand     the  future  of  digital   &  markeFng                     ©HUBIInsFtute.  All  rights  reserved  .     Merci  de  votre  a@enFon   Nous  contacter   Vincent Ducrey CoFounder      Contacts  :     Vincent.ducrey@hubinFtute.com   h@p://www.hubinsFtute.com       Emmanuel Vivier CoFounder      Contacts  :     +33.6.11.62.37.94   emmanuel.vivier@hubinsFtute.com   h@p://www.hubinsFtute.com