LINE : The Social Network success story

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With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America or Spain (15M users in 3 months!), the platform is now arriving to Europe... More info : http://line.naver.jp/en

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LINE : The Social Network success story

  1. 1. Helping  companies    to  understand     the  future  of  digital   Version  1.1  par  Emmanuel  Vivier  &  Vincent  Ducrey  |  +33  6  11  62  37  94  |  emmanuel.vivier@hubinstute.com      www.hubinsGtute.com  ›    Paris,  Moscow  &  New-­‐York  ©HUB  InsGtute.    All  rights  reserved  .     LINE  :  le  nouveau  réseau  social  &  mobile  qui   dépassera  Facebook?  
  2. 2. Téléchargez  ces  slides  à  la   fin  de  la  présenta4on  
  3. 3. Introduction
  4. 4. Free CallsFree Messages Group Chat Other Features share photos, videos, audio messages, and location Free & Convenient
  5. 5. Multi Platform & Devices (iOS, Android, Windows, etc.)
  6. 6. LINE is a mobile messenger that offers free calling, free chat, and so much more…
  7. 7. LINE = SOCIAL PLATFORM
  8. 8. 200million (2013.7.21) users 150 100 (2013.1.18) 5010 0 (2011.6)
  9. 9. 230,269,479USERS WORLDWIDE, AUGUST 21,2013
  10. 10. 460%GROWTH RATE
  11. 11. 100millionOnly 13 apps worldwide have achieved 100million downloads at Google Play Excluding Google related apps
  12. 12. 1,325 days1,096 days 50 40 30 20 10 0 million 250 500 750 1000 1250 1500 days World's Fastest Growing Service 399 days Time to reach 50 million
  13. 13. 63,0001Hour NEW USERS
  14. 14. Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 52 regions!
  15. 15. Japan 47million
  16. 16. Thailand 18million
  17. 17. Taiwan 17million
  18. 18. Spain 15million
  19. 19. Indonesia 14million
  20. 20. Korea Mexico China India Malaysia
  21. 21. Messages 7billionDaily
  22. 22. Stickers 1billionDaily
  23. 23. Growth in number of messages sent 440%
  24. 24. Growth in number of calls made 912%
  25. 25. Why is LINE loved All over the world?
  26. 26. More Fun & Rich Communication More Localization
  27. 27. FUN Communication - Stickers
  28. 28. :( LINE Stickers = NEW WAY OF COMMUNICATION  - BEFORE
  29. 29. - NOW LINE Stickers = NEW WAY OF COMMUNICATION
  30. 30. LINE Sticker = New Common Language
  31. 31. LINE Rich Communication 1. Family Apps
  32. 32. (including Games) No. of LINE Family Apps 52
  33. 33. (including Games, July 2013) Total Downloads of LINE Family Apps 290,000,000DLS
  34. 34. LINE Camera Versatile but easy-to-use Camera with great editing features
  35. 35. LINE Camera 50,000,000DLS Family Apps LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
  36. 36. Games 36 games
  37. 37. LINE POP LINE Bubble
  38. 38. LINE Rainbow Chaser
  39. 39. LINE Game 190,000,000DLS
  40. 40. LINE Rich Communication 2. Social
  41. 41. Home and Timeline
  42. 42. Timeline Monthly Unique User Global 73M 330% 75M 22M
  43. 43. Business Model
  44. 44. Four Type of Business Models In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising 1 2 3 4 B2C B2B
  45. 45. 75 million € 2Q 2013 (Apr - Jun) Line s Total Revenue
  46. 46. LINE s Total Revenue € 75M 2.3M 3,257%
  47. 47. 76 ,13 SANRIO APPR.NO.S541752 Type1 In-app Purchases Through LINE- Stickers
  48. 48. 8 million € July 2013 Monthly Sticker Sales
  49. 49. Type2 In-app Purchases Through LINE Family & Game apps
  50. 50. 24 million € July 2013 Monthly Revenue
  51. 51. iOS June 2013 Top Publishers by Monthly Revenue Excluding Games
  52. 52. Google Play June 2013 Top Publishers by Monthly Revenue Excluding Games
  53. 53. Type3 Sponsored stickers B2B Marketing Solutions _ official accounts & sponsored stickers
  54. 54. K-POP STARS GLOBAL Type3 B2B Marketing Solutions _ celebrities global official accounts
  55. 55. Over 100 brands compaines Have joined LINE Marketing within a year!
  56. 56. LINE enables Through the LINE Above the line TV Newspapers etc Sales Promotions DMs Coupons etc Below the line
  57. 57. Global Strategy
  58. 58. 28Global Japan
  59. 59. LINE Localization Strategy More Benefits to Local Users Language Support Local Contents Partnership With Local Partners Local Office
  60. 60. Spain Case
  61. 61. LINE User Numbers in Spain 15 Million Users
  62. 62. Logo Presence in Coca Cola’s Spot TV
  63. 63. LINE Official Accounts Barcelona´s city council First public institution in Spain to use Line as an official communication channel Coca Cola Have become the biggest SNS in Spain 875K “subscribers”
  64. 64. LINE Official Accounts
  65. 65. LINE Official Accounts 12 Million Registered users in 3 days
  66. 66. LINE Local Stickers Nadal
  67. 67. LINE Local Stickers Kukuxumusu Clothes Designer Coca-Cola Local Design
  68. 68. LINE Local Stickers El Hormiguero Prime Time TV Show’s Characters Moderna de Pueblo Famous Urban Comic Designer 300%more Downloads
  69. 69. Italy Case
  70. 70. LINE _ Italy TVC_9/15 Emma Marrone Star of Amici, Sanremo Festival Emma Marrone Official Account and Stickers
  71. 71. LINE Italy Stickers MOON Italian Edition and MORE!
  72. 72. LINE France Coming Soon
  73. 73. New feature of Communication
  74. 74. Video Calls
  75. 75. LINE Music
  76. 76. Next Step
  77. 77. 300 million users within 2013!
  78. 78. 'LINE' as a Universal Language
  79. 79. Merci Beaucoup!
  80. 80. Téléchargez  ce,e   présenta1on   http://www.hubinstitute.com/reports/  
  81. 81. A  propos  du  HUB  INSTITUTE   Un  digital  «  think  tank  »  accompagnant  les  grandes  marques  &  agences   h@p://www.hubinsFtute.com/   ©EmmanuelVivier.  All  rights  reserved.    |      www.emmanuelvivier.com   2     Research Publica(ons,&,Etudes Events HUBFORUM,Paris,&,MoscowConsul0ng Conseil,stratégique Training +,30,forma(ons,D,HUBDAY «  Accompagner  l’innova1on  digitale  au  sein  des  entreprises»  
  82. 82.      www.hubinsFtute.com    ›    Paris,  Moscow  &  New-­‐York   HUBInsFtute|www.hubinsFtute.com       Helping  brands    to  understand     the  future  of  digital   &  markeFng                     ©HUBIInsFtute.  All  rights  reserved  .     Merci  de  votre  a@enFon   Nous  contacter   Vincent Ducrey CoFounder      Contacts  :     Vincent.ducrey@hubinFtute.com   h@p://www.hubinsFtute.com       Emmanuel Vivier CoFounder      Contacts  :     +33.6.11.62.37.94   emmanuel.vivier@hubinsFtute.com   h@p://www.hubinsFtute.com    

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