Helping	
  companies	
  
	
  to	
  understand	
  	
  
the	
  future	
  of	
  digital	
  
Version	
  1.1	
  par	
  Emmanuel...
Introduction
Free CallsFree Messages Group Chat Other Features
share photos, videos,
audio messages, and
location
Free & Convenient
Multi Platform
& Devices
(iOS, Android, Windows, etc.)
LINE is a mobile messenger that offers free calling,
free chat, and so much more…
LINE = SOCIAL PLATFORM
200million (2013.7.21)
users
150
100
(2013.1.18)
5010
0 (2011.6)
230,269,479USERS WORLDWIDE, AUGUST 21,2013
460%GROWTH RATE
100millionOnly 13 apps worldwide have achieved
100million downloads at Google Play
Excluding Google related apps
1,325 days1,096 days
50
40
30
20
10
0
million
250 500 750 1000 1250 1500 days
World's Fastest Growing Service
399 days
Tim...
63,0001Hour
NEW USERS
Over 230 Million users around the world!
Over 230 countries worldwide!
No.1 in 52 regions!
Japan
47million
Thailand
18million
Taiwan
17million
Spain
15million
Indonesia
14million
Korea
Mexico
China
India
Malaysia
Messages
7billionDaily
Stickers
1billionDaily
Growth in number of
messages sent
440%
Growth in number of
calls made
912%
Why is LINE loved
All over the world?
More
Fun & Rich
Communication
More
Localization
FUN Communication - Stickers
:(
LINE Stickers = NEW WAY OF
COMMUNICATION

-
BEFORE
-
NOW
LINE Stickers = NEW WAY OF
COMMUNICATION
LINE Sticker =
New Common Language
LINE
Rich Communication
1. Family Apps
(including Games)
No. of LINE Family Apps
52
(including Games, July 2013)
Total Downloads of LINE Family Apps
290,000,000DLS
LINE Camera
Versatile but easy-to-use Camera
with great editing features
LINE Camera
50,000,000DLS
Family Apps
LINE Card
13,000,000DLS
LINE Brush
8,000,000DLS
Games
36 games
LINE POP LINE Bubble
LINE Rainbow Chaser
LINE Game
190,000,000DLS
LINE
Rich Communication
2. Social
Home and
Timeline
Timeline
Monthly Unique User
Global
73M
330% 75M
22M
Business Model
Four Type of
Business Models
In-app Purchase
LINE Stickers
In-app Purchase
LINE Family &
Game apps
Official Account
Sponso...
75 million €
2Q 2013 (Apr - Jun)
Line s Total Revenue
LINE s
Total Revenue €
75M
2.3M
3,257%
76 ,13 SANRIO APPR.NO.S541752
Type1
In-app Purchases
Through LINE- Stickers
8 million €
July 2013
Monthly Sticker Sales
Type2
In-app Purchases
Through LINE Family & Game apps
24 million €
July 2013
Monthly Revenue
iOS June 2013
Top Publishers by Monthly Revenue
Excluding Games
Google Play June 2013
Top Publishers by Monthly Revenue
Excluding Games
Type3
Sponsored stickers
B2B Marketing Solutions
_ official accounts & sponsored stickers
K-POP STARS GLOBAL
Type3
B2B Marketing Solutions
_ celebrities global official accounts
Over 100 brands compaines
Have joined LINE
Marketing within a year!
LINE enables
Through the LINE
Above the line
TV
Newspapers
etc
Sales Promotions
DMs
Coupons
etc
Below the line
Global Strategy
28Global Japan
LINE
Localization Strategy
More Benefits to
Local Users
Language
Support
Local
Contents
Partnership
With Local
Partners
Lo...
Spain Case
LINE
User Numbers
in Spain
15 Million Users
Logo Presence in
Coca Cola’s
Spot TV
LINE
Official Accounts
Barcelona´s city council
First public institution
in Spain to use Line as
an official communication...
LINE
Official Accounts
LINE
Official Accounts
12 Million
Registered users in 3 days
LINE
Local Stickers
Nadal
LINE
Local Stickers
Kukuxumusu
Clothes Designer
Coca-Cola
Local Design
LINE
Local Stickers
El Hormiguero
Prime Time TV Show’s Characters
Moderna de Pueblo
Famous Urban Comic Designer
300%more D...
Italy Case
LINE _ Italy TVC_9/15
Emma Marrone Star of Amici, Sanremo Festival
Emma Marrone
Official Account and Stickers
LINE
Italy Stickers
MOON Italian Edition
and MORE!
LINE France
Coming Soon
New feature of
Communication
Video Calls
LINE Music
Next Step
300 million users
within 2013!
'LINE' as a
Universal Language
Merci Beaucoup!
Téléchargez	
  ce,e	
  
présenta1on	
  
http://www.hubinstitute.com/reports/	
  
A	
  propos	
  du	
  HUB	
  INSTITUTE	
  
Un	
  digital	
  «	
  think	
  tank	
  »	
  accompagnant	
  les	
  grandes	
  ma...
 	
  	
  www.hubinsFtute.com	
  	
  ›	
  	
  Paris,	
  Moscow	
  &	
  New-­‐York	
  
HUBInsFtute|www.hubinsFtute.com	
  	
...
LINE : The Social Network  success story
LINE : The Social Network  success story
LINE : The Social Network  success story
LINE : The Social Network  success story
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LINE : The Social Network success story

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With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America or Spain (15M users in 3 months!), the platform is now arriving to Europe... More info : http://line.naver.jp/en

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LINE : The Social Network success story

  1. 1. Helping  companies    to  understand     the  future  of  digital   Version  1.1  par  Emmanuel  Vivier  &  Vincent  Ducrey  |  +33  6  11  62  37  94  |  emmanuel.vivier@hubinstute.com      www.hubinsGtute.com  ›    Paris,  Moscow  &  New-­‐York  ©HUB  InsGtute.    All  rights  reserved  .     LINE  :  le  nouveau  réseau  social  &  mobile  qui   dépassera  Facebook?  
  2. 2. Téléchargez  ces  slides  à  la   fin  de  la  présenta4on  
  3. 3. Introduction
  4. 4. Free CallsFree Messages Group Chat Other Features share photos, videos, audio messages, and location Free & Convenient
  5. 5. Multi Platform & Devices (iOS, Android, Windows, etc.)
  6. 6. LINE is a mobile messenger that offers free calling, free chat, and so much more…
  7. 7. LINE = SOCIAL PLATFORM
  8. 8. 200million (2013.7.21) users 150 100 (2013.1.18) 5010 0 (2011.6)
  9. 9. 230,269,479USERS WORLDWIDE, AUGUST 21,2013
  10. 10. 460%GROWTH RATE
  11. 11. 100millionOnly 13 apps worldwide have achieved 100million downloads at Google Play Excluding Google related apps
  12. 12. 1,325 days1,096 days 50 40 30 20 10 0 million 250 500 750 1000 1250 1500 days World's Fastest Growing Service 399 days Time to reach 50 million
  13. 13. 63,0001Hour NEW USERS
  14. 14. Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 52 regions!
  15. 15. Japan 47million
  16. 16. Thailand 18million
  17. 17. Taiwan 17million
  18. 18. Spain 15million
  19. 19. Indonesia 14million
  20. 20. Korea Mexico China India Malaysia
  21. 21. Messages 7billionDaily
  22. 22. Stickers 1billionDaily
  23. 23. Growth in number of messages sent 440%
  24. 24. Growth in number of calls made 912%
  25. 25. Why is LINE loved All over the world?
  26. 26. More Fun & Rich Communication More Localization
  27. 27. FUN Communication - Stickers
  28. 28. :( LINE Stickers = NEW WAY OF COMMUNICATION  - BEFORE
  29. 29. - NOW LINE Stickers = NEW WAY OF COMMUNICATION
  30. 30. LINE Sticker = New Common Language
  31. 31. LINE Rich Communication 1. Family Apps
  32. 32. (including Games) No. of LINE Family Apps 52
  33. 33. (including Games, July 2013) Total Downloads of LINE Family Apps 290,000,000DLS
  34. 34. LINE Camera Versatile but easy-to-use Camera with great editing features
  35. 35. LINE Camera 50,000,000DLS Family Apps LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
  36. 36. Games 36 games
  37. 37. LINE POP LINE Bubble
  38. 38. LINE Rainbow Chaser
  39. 39. LINE Game 190,000,000DLS
  40. 40. LINE Rich Communication 2. Social
  41. 41. Home and Timeline
  42. 42. Timeline Monthly Unique User Global 73M 330% 75M 22M
  43. 43. Business Model
  44. 44. Four Type of Business Models In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising 1 2 3 4 B2C B2B
  45. 45. 75 million € 2Q 2013 (Apr - Jun) Line s Total Revenue
  46. 46. LINE s Total Revenue € 75M 2.3M 3,257%
  47. 47. 76 ,13 SANRIO APPR.NO.S541752 Type1 In-app Purchases Through LINE- Stickers
  48. 48. 8 million € July 2013 Monthly Sticker Sales
  49. 49. Type2 In-app Purchases Through LINE Family & Game apps
  50. 50. 24 million € July 2013 Monthly Revenue
  51. 51. iOS June 2013 Top Publishers by Monthly Revenue Excluding Games
  52. 52. Google Play June 2013 Top Publishers by Monthly Revenue Excluding Games
  53. 53. Type3 Sponsored stickers B2B Marketing Solutions _ official accounts & sponsored stickers
  54. 54. K-POP STARS GLOBAL Type3 B2B Marketing Solutions _ celebrities global official accounts
  55. 55. Over 100 brands compaines Have joined LINE Marketing within a year!
  56. 56. LINE enables Through the LINE Above the line TV Newspapers etc Sales Promotions DMs Coupons etc Below the line
  57. 57. Global Strategy
  58. 58. 28Global Japan
  59. 59. LINE Localization Strategy More Benefits to Local Users Language Support Local Contents Partnership With Local Partners Local Office
  60. 60. Spain Case
  61. 61. LINE User Numbers in Spain 15 Million Users
  62. 62. Logo Presence in Coca Cola’s Spot TV
  63. 63. LINE Official Accounts Barcelona´s city council First public institution in Spain to use Line as an official communication channel Coca Cola Have become the biggest SNS in Spain 875K “subscribers”
  64. 64. LINE Official Accounts
  65. 65. LINE Official Accounts 12 Million Registered users in 3 days
  66. 66. LINE Local Stickers Nadal
  67. 67. LINE Local Stickers Kukuxumusu Clothes Designer Coca-Cola Local Design
  68. 68. LINE Local Stickers El Hormiguero Prime Time TV Show’s Characters Moderna de Pueblo Famous Urban Comic Designer 300%more Downloads
  69. 69. Italy Case
  70. 70. LINE _ Italy TVC_9/15 Emma Marrone Star of Amici, Sanremo Festival Emma Marrone Official Account and Stickers
  71. 71. LINE Italy Stickers MOON Italian Edition and MORE!
  72. 72. LINE France Coming Soon
  73. 73. New feature of Communication
  74. 74. Video Calls
  75. 75. LINE Music
  76. 76. Next Step
  77. 77. 300 million users within 2013!
  78. 78. 'LINE' as a Universal Language
  79. 79. Merci Beaucoup!
  80. 80. Téléchargez  ce,e   présenta1on   http://www.hubinstitute.com/reports/  
  81. 81. A  propos  du  HUB  INSTITUTE   Un  digital  «  think  tank  »  accompagnant  les  grandes  marques  &  agences   h@p://www.hubinsFtute.com/   ©EmmanuelVivier.  All  rights  reserved.    |      www.emmanuelvivier.com   2     Research Publica(ons,&,Etudes Events HUBFORUM,Paris,&,MoscowConsul0ng Conseil,stratégique Training +,30,forma(ons,D,HUBDAY «  Accompagner  l’innova1on  digitale  au  sein  des  entreprises»  
  82. 82.      www.hubinsFtute.com    ›    Paris,  Moscow  &  New-­‐York   HUBInsFtute|www.hubinsFtute.com       Helping  brands    to  understand     the  future  of  digital   &  markeFng                     ©HUBIInsFtute.  All  rights  reserved  .     Merci  de  votre  a@enFon   Nous  contacter   Vincent Ducrey CoFounder      Contacts  :     Vincent.ducrey@hubinFtute.com   h@p://www.hubinsFtute.com       Emmanuel Vivier CoFounder      Contacts  :     +33.6.11.62.37.94   emmanuel.vivier@hubinsFtute.com   h@p://www.hubinsFtute.com    

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