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LINE : The Social Network  success story

LINE : The Social Network success story

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With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America …

With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America or Spain (15M users in 3 months!), the platform is now arriving to Europe... More info : http://line.naver.jp/en

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  • 1. Helping  companies    to  understand     the  future  of  digital   Version  1.1  par  Emmanuel  Vivier  &  Vincent  Ducrey  |  +33  6  11  62  37  94  |  emmanuel.vivier@hubinstute.com      www.hubinsGtute.com  ›    Paris,  Moscow  &  New-­‐York  ©HUB  InsGtute.    All  rights  reserved  .     LINE  :  le  nouveau  réseau  social  &  mobile  qui   dépassera  Facebook?  
  • 2. Téléchargez  ces  slides  à  la   fin  de  la  présenta4on  
  • 3. Introduction
  • 4. Free CallsFree Messages Group Chat Other Features share photos, videos, audio messages, and location Free & Convenient
  • 5. Multi Platform & Devices (iOS, Android, Windows, etc.)
  • 6. LINE is a mobile messenger that offers free calling, free chat, and so much more…
  • 7. LINE = SOCIAL PLATFORM
  • 8. 200million (2013.7.21) users 150 100 (2013.1.18) 5010 0 (2011.6)
  • 9. 230,269,479USERS WORLDWIDE, AUGUST 21,2013
  • 10. 460%GROWTH RATE
  • 11. 100millionOnly 13 apps worldwide have achieved 100million downloads at Google Play Excluding Google related apps
  • 12. 1,325 days1,096 days 50 40 30 20 10 0 million 250 500 750 1000 1250 1500 days World's Fastest Growing Service 399 days Time to reach 50 million
  • 13. 63,0001Hour NEW USERS
  • 14. Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 52 regions!
  • 15. Japan 47million
  • 16. Thailand 18million
  • 17. Taiwan 17million
  • 18. Spain 15million
  • 19. Indonesia 14million
  • 20. Korea Mexico China India Malaysia
  • 21. Messages 7billionDaily
  • 22. Stickers 1billionDaily
  • 23. Growth in number of messages sent 440%
  • 24. Growth in number of calls made 912%
  • 25. Why is LINE loved All over the world?
  • 26. More Fun & Rich Communication More Localization
  • 27. FUN Communication - Stickers
  • 28. :( LINE Stickers = NEW WAY OF COMMUNICATION  - BEFORE
  • 29. - NOW LINE Stickers = NEW WAY OF COMMUNICATION
  • 30. LINE Sticker = New Common Language
  • 31. LINE Rich Communication 1. Family Apps
  • 32. (including Games) No. of LINE Family Apps 52
  • 33. (including Games, July 2013) Total Downloads of LINE Family Apps 290,000,000DLS
  • 34. LINE Camera Versatile but easy-to-use Camera with great editing features
  • 35. LINE Camera 50,000,000DLS Family Apps LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
  • 36. Games 36 games
  • 37. LINE POP LINE Bubble
  • 38. LINE Rainbow Chaser
  • 39. LINE Game 190,000,000DLS
  • 40. LINE Rich Communication 2. Social
  • 41. Home and Timeline
  • 42. Timeline Monthly Unique User Global 73M 330% 75M 22M
  • 43. Business Model
  • 44. Four Type of Business Models In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising 1 2 3 4 B2C B2B
  • 45. 75 million € 2Q 2013 (Apr - Jun) Line s Total Revenue
  • 46. LINE s Total Revenue € 75M 2.3M 3,257%
  • 47. 76 ,13 SANRIO APPR.NO.S541752 Type1 In-app Purchases Through LINE- Stickers
  • 48. 8 million € July 2013 Monthly Sticker Sales
  • 49. Type2 In-app Purchases Through LINE Family & Game apps
  • 50. 24 million € July 2013 Monthly Revenue
  • 51. iOS June 2013 Top Publishers by Monthly Revenue Excluding Games
  • 52. Google Play June 2013 Top Publishers by Monthly Revenue Excluding Games
  • 53. Type3 Sponsored stickers B2B Marketing Solutions _ official accounts & sponsored stickers
  • 54. K-POP STARS GLOBAL Type3 B2B Marketing Solutions _ celebrities global official accounts
  • 55. Over 100 brands compaines Have joined LINE Marketing within a year!
  • 56. LINE enables Through the LINE Above the line TV Newspapers etc Sales Promotions DMs Coupons etc Below the line
  • 57. Global Strategy
  • 58. 28Global Japan
  • 59. LINE Localization Strategy More Benefits to Local Users Language Support Local Contents Partnership With Local Partners Local Office
  • 60. Spain Case
  • 61. LINE User Numbers in Spain 15 Million Users
  • 62. Logo Presence in Coca Cola’s Spot TV
  • 63. LINE Official Accounts Barcelona´s city council First public institution in Spain to use Line as an official communication channel Coca Cola Have become the biggest SNS in Spain 875K “subscribers”
  • 64. LINE Official Accounts
  • 65. LINE Official Accounts 12 Million Registered users in 3 days
  • 66. LINE Local Stickers Nadal
  • 67. LINE Local Stickers Kukuxumusu Clothes Designer Coca-Cola Local Design
  • 68. LINE Local Stickers El Hormiguero Prime Time TV Show’s Characters Moderna de Pueblo Famous Urban Comic Designer 300%more Downloads
  • 69. Italy Case
  • 70. LINE _ Italy TVC_9/15 Emma Marrone Star of Amici, Sanremo Festival Emma Marrone Official Account and Stickers
  • 71. LINE Italy Stickers MOON Italian Edition and MORE!
  • 72. LINE France Coming Soon
  • 73. New feature of Communication
  • 74. Video Calls
  • 75. LINE Music
  • 76. Next Step
  • 77. 300 million users within 2013!
  • 78. 'LINE' as a Universal Language
  • 79. Merci Beaucoup!
  • 80. Téléchargez  ce,e   présenta1on   http://www.hubinstitute.com/reports/  
  • 81. A  propos  du  HUB  INSTITUTE   Un  digital  «  think  tank  »  accompagnant  les  grandes  marques  &  agences   h@p://www.hubinsFtute.com/   ©EmmanuelVivier.  All  rights  reserved.    |      www.emmanuelvivier.com   2     Research Publica(ons,&,Etudes Events HUBFORUM,Paris,&,MoscowConsul0ng Conseil,stratégique Training +,30,forma(ons,D,HUBDAY «  Accompagner  l’innova1on  digitale  au  sein  des  entreprises»  
  • 82.      www.hubinsFtute.com    ›    Paris,  Moscow  &  New-­‐York   HUBInsFtute|www.hubinsFtute.com       Helping  brands    to  understand     the  future  of  digital   &  markeFng                     ©HUBIInsFtute.  All  rights  reserved  .     Merci  de  votre  a@enFon   Nous  contacter   Vincent Ducrey CoFounder      Contacts  :     Vincent.ducrey@hubinFtute.com   h@p://www.hubinsFtute.com       Emmanuel Vivier CoFounder      Contacts  :     +33.6.11.62.37.94   emmanuel.vivier@hubinsFtute.com   h@p://www.hubinsFtute.com