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The SoftLayer Story
2005 - 2013
Ten Founders – One Vision
Raising Funds to
Build the Best
(Or Not – JFDI!)
Humble Beginnings
Nice (Wooden) Rack!
Focus on Customers
Customers = Revenue
(But, You Have to Earn It!)
Culture is EVERYTHING
(Work Hard – Play Hard)
Truck Day
Culture Too

3BFL
What We've Built

13 Data Centers
17 Network PoPs
Global Private Network

100,000

21,000

22,000,000

SERVERS

CUSTOMERS

DOMAINS
Total Control
Focus on Developers

(DevOps Before DevOps Was Cool)
Like Who?
Software as a Service

Mobile & Communications

Bump

Voxer

Instapaper

Social

Games and Entertainment

Platform as a Service

Marketing and Digital Media

Hosting & Service Providers

Enterprise

Yelp
Focus on Startups
By The Numbers
Things to Remember

•
•
•
•
•

Solve Real Problems
Ruthless Focus
Customers First
Build a Strong Culture
Its All About Revenue
paul@softlayer.com
@paulford

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Paul Ford, Vice President, Softlayer - The SoftLayer Story – Building the worlds most successful independent Infrastructure as a Service (IaaS) company based on Customers, Revenue, and "Other" (PS: "Other” doesn't matter!)