Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile track

1,719 views

Published on

Published in: Technology, Business
  • Be the first to comment

Mobile track

  1. 1. m-­‐commerce   Daniel  Rabinovich   @drabinovich  
  2. 2. 10’’  –  Who  we  are       MercadoLibre is the largest e-commerce & payments platform in Latin America, and 8thth in the world (ComScore). •  Went Public in 2007 (NASDAQ: MELI) •  13 countries / #1 in every market •  60MM users / 52k professional sellers (Nielsen) •  USD 4.8BN Gross Volume (2011) •  USD 1.3BN Payments Volume (2011)
  3. 3. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  4. 4. Mobile  >  PC       Source: Bussines Insider
  5. 5. Smartphone  penetraEon   Source: Bussines Insider
  6. 6. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  7. 7. Pla@orm  war   Source: Bussines Insider
  8. 8. iOS  is  where  the  money  is   Source: Bussines Insider
  9. 9. HTML5  is  geKng  close…  
  10. 10. …but  naEve  is  sEll  superior  
  11. 11. NaEve  vs  The  Web  NaEve  •  BePer  UX  •  Faster  Web  •  Deployment  freq  •  Cost-­‐effecEve  
  12. 12. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  13. 13. Open  Pla@orm  as  a  foundaEon   MELI   Mobile   Desktop   3rd  Party   Back  ProperEes   Apps   Apps   WebApps   Office   One  common  API  
  14. 14. NaEve  app      
  15. 15. Pla@orm  coverage       Inhouse Via partners
  16. 16. Mobile  Web  Site  
  17. 17. Mobile  web  as  a  landing  
  18. 18. Summary   NaEve   P a y m e n t Web   s  
  19. 19. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  20. 20. Social  +  Mobile  =  Local  (SoLoMo)  
  21. 21. Helping  brick&mortars…  
  22. 22. …or  hurEng  brick&mortars  
  23. 23. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here  
  24. 24. Device  capabiliEes  
  25. 25. Input  mechanisms  
  26. 26. Augmented  reality  
  27. 27. Thank  you!  @drabinovich  

×