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Facebook 101: An introduction to Facebook for 4-H

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  • Source: Social Media Revolution 2, Inspired by Karl Fisch, and modified by Scott McLeod Did You Know video, “Right Here, Right Now” Music by Fat boy Slim 1999; Edits by Evan Kutska
  • Source: Zickuhr K., (2010 December 16) Generations Online 2010 . PEW Internet and American LIFE project retrieved from: http://pewinternet.org/Reports/2010/Generations-2010.aspx
  • Source: http://pewresearch.org/pubs/2131/social-media-facebook-twitter-myspace-linkedin November 2011
  • Source: Purcell, K. & Lenhart, A. (2010 September 29). Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns. PEW Research Center. Retrieved from http://www.pewinternet.org/Presentations/2010/Sep/ONDCP.aspx
  • 68% of all Americans (internet users and non-users alike) said the internet has had a major impact on the ability of groups to communicate with members. 60% a major impact on the ability of groups to connect with other groups. 59% a major impact on the ability of groups to organize activities. 52% a major impact on the ability of groups to raise money. 51% a major impact on the ability of groups to recruit new members. 49% a major impact on the ability of groups to impact local communities. 35% a major impact on the ability of groups to find people to take leadership roles. Personally 53% keep up with news and information about their groups 33% to find groups that match their interests 28% create their own groups 24% a major impact on their ability to volunteer their time to groups 24% a major impact on their ability to contribute money to groups Source: Purcell K., Rainien L., & Smith A. (2011 January 18) Social Side of the Internet. Pew Internet & American Life Project retrieved from http://pewresearch.org/pubs/1861/impact-internet-social-media-facebook-twitter-group-activities-participation
  • Facebook lal

    1. 1. FACEBOOK 101: A 4-H MARKETING TOOL Heidi Dusek Youth & Family Coordinator, Outagamie County UW-Extension
    2. 2. Resources for this presentation <ul><li>This presentation is available at: http://www.slideshare.net/hmdusek </li></ul><ul><li>Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/ </li></ul><ul><li>Definitions came from: www.techterms.com </li></ul>
    3. 3. Social Media Revolution Video
    4. 4. Who is YOUR audience?
    5. 5. What is most relevant to teens? (Ages 12-17) : PEW Research: Internet & Tech <ul><li>97% play computer, web, portable, or console games (Guitar Hero most frequently played), 78% play games online </li></ul><ul><li>71% are cell phone owners (of them 38% send text messages daily </li></ul><ul><li>64% have created content on the internet (35% blog, 54% post photos) </li></ul><ul><li>65% use social networking sites </li></ul><ul><li>32% have been a target of cyber bullying </li></ul>
    6. 6. Risks and Considerations <ul><li>Who is your audience? Is it appropriate? </li></ul><ul><li>Privacy (settings/expected behavior) </li></ul><ul><li>Copyright & Fair Use </li></ul><ul><li>Terms of Service Agreement - liability, who owns the content </li></ul><ul><li>Accountability - how do people find your content </li></ul><ul><li>Life of the Data (permission to post) </li></ul><ul><li>Stability of site/Security </li></ul>
    7. 7. Before getting connected….
    8. 8. Social Networking <ul><li>A term to describe how people are connecting with others around the world, using the internet. </li></ul><ul><li>Example: Facebook, MySpace, LinkedIn </li></ul>
    9. 9. Individual Profile
    10. 10. Fan Page
    11. 12. Ways to Use Social Networking <ul><li>Extend your network- find connections with others -staff (network, program development, communication) </li></ul><ul><li>Marketing program/products -new audiences (marketing, awareness, fundraising) -fan pages ( video tutorial ) -group pages -event announcements </li></ul><ul><li>Communicate with other groups - Public or private </li></ul>
    12. 13. Whose using Social Networking? <ul><li>73% of 12-17 years old have profile </li></ul><ul><li>86% of 18-29 year olds have profile </li></ul><ul><li>61% of 30-49 year olds have profile </li></ul><ul><li>47% of 50-64 year olds have profile </li></ul><ul><li>26% of adults 65 and older have a profile. </li></ul><ul><li>These rates have quadrupled since 2005 </li></ul>
    13. 14. Impact on Volunteer organizations <ul><li>Internet users are more likely than others to be active in volunteer organizations (Adults) </li></ul><ul><li>82% social network users are even more likely to be active in groups. </li></ul><ul><li>56% of non-internet users. </li></ul><ul><li>What does this mean? </li></ul>
    14. 15. Overwhelmed? <ul><li>Just know these applications exist to help you </li></ul><ul><li>If they sound exciting, try 1-2. </li></ul>

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