The document discusses using Facebook as a marketing tool for 4-H organizations. It provides statistics on social media usage among teens and outlines some risks and considerations to keep in mind, such as privacy, copyright, and terms of service agreements. The document then gives definitions of social networking, individual profiles, fan pages, and ways social networking can be used to extend networks, market programs and products, and communicate with other groups.
Source: Social Media Revolution 2, Inspired by Karl Fisch, and modified by Scott McLeod Did You Know video, “Right Here, Right Now” Music by Fat boy Slim 1999; Edits by Evan Kutska
Source: Zickuhr K., (2010 December 16) Generations Online 2010 . PEW Internet and American LIFE project retrieved from: http://pewinternet.org/Reports/2010/Generations-2010.aspx
Source: http://pewresearch.org/pubs/2131/social-media-facebook-twitter-myspace-linkedin November 2011
Source: Purcell, K. & Lenhart, A. (2010 September 29). Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns. PEW Research Center. Retrieved from http://www.pewinternet.org/Presentations/2010/Sep/ONDCP.aspx
68% of all Americans (internet users and non-users alike) said the internet has had a major impact on the ability of groups to communicate with members. 60% a major impact on the ability of groups to connect with other groups. 59% a major impact on the ability of groups to organize activities. 52% a major impact on the ability of groups to raise money. 51% a major impact on the ability of groups to recruit new members. 49% a major impact on the ability of groups to impact local communities. 35% a major impact on the ability of groups to find people to take leadership roles. Personally 53% keep up with news and information about their groups 33% to find groups that match their interests 28% create their own groups 24% a major impact on their ability to volunteer their time to groups 24% a major impact on their ability to contribute money to groups Source: Purcell K., Rainien L., & Smith A. (2011 January 18) Social Side of the Internet. Pew Internet & American Life Project retrieved from http://pewresearch.org/pubs/1861/impact-internet-social-media-facebook-twitter-group-activities-participation
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