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Facebook 101: An introduction to Facebook for 4-H

Facebook 101: An introduction to Facebook for 4-H

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  • Source: Social Media Revolution 2, Inspired by Karl Fisch, and modified by Scott McLeod Did You Know video, “Right Here, Right Now” Music by Fat boy Slim 1999; Edits by Evan Kutska
  • Source: Zickuhr K., (2010 December 16) Generations Online 2010 . PEW Internet and American LIFE project retrieved from: http://pewinternet.org/Reports/2010/Generations-2010.aspx
  • Source: http://pewresearch.org/pubs/2131/social-media-facebook-twitter-myspace-linkedin November 2011
  • Source: Purcell, K. & Lenhart, A. (2010 September 29). Trends in Teen Communication: Opportunities and Challenges for Public Health Campaigns. PEW Research Center. Retrieved from http://www.pewinternet.org/Presentations/2010/Sep/ONDCP.aspx
  • 68% of all Americans (internet users and non-users alike) said the internet has had a major impact on the ability of groups to communicate with members. 60% a major impact on the ability of groups to connect with other groups. 59% a major impact on the ability of groups to organize activities. 52% a major impact on the ability of groups to raise money. 51% a major impact on the ability of groups to recruit new members. 49% a major impact on the ability of groups to impact local communities. 35% a major impact on the ability of groups to find people to take leadership roles. Personally 53% keep up with news and information about their groups 33% to find groups that match their interests 28% create their own groups 24% a major impact on their ability to volunteer their time to groups 24% a major impact on their ability to contribute money to groups Source: Purcell K., Rainien L., & Smith A. (2011 January 18) Social Side of the Internet. Pew Internet & American Life Project retrieved from http://pewresearch.org/pubs/1861/impact-internet-social-media-facebook-twitter-group-activities-participation

Transcript

  • 1. FACEBOOK 101: A 4-H MARKETING TOOL Heidi Dusek Youth & Family Coordinator, Outagamie County UW-Extension
  • 2. Resources for this presentation
    • This presentation is available at: http://www.slideshare.net/hmdusek
    • Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/
    • Definitions came from: www.techterms.com
  • 3. Social Media Revolution Video
  • 4. Who is YOUR audience?
  • 5. What is most relevant to teens? (Ages 12-17) : PEW Research: Internet & Tech
    • 97% play computer, web, portable, or console games (Guitar Hero most frequently played), 78% play games online
    • 71% are cell phone owners (of them 38% send text messages daily
    • 64% have created content on the internet (35% blog, 54% post photos)
    • 65% use social networking sites
    • 32% have been a target of cyber bullying
  • 6. Risks and Considerations
    • Who is your audience? Is it appropriate?
    • Privacy (settings/expected behavior)
    • Copyright & Fair Use
    • Terms of Service Agreement - liability, who owns the content
    • Accountability - how do people find your content
    • Life of the Data (permission to post)
    • Stability of site/Security
  • 7. Before getting connected….
  • 8. Social Networking
    • A term to describe how people are connecting with others around the world, using the internet.
    • Example: Facebook, MySpace, LinkedIn
  • 9. Individual Profile
  • 10. Fan Page
  • 11.  
  • 12. Ways to Use Social Networking
    • Extend your network- find connections with others -staff (network, program development, communication)
    • Marketing program/products -new audiences (marketing, awareness, fundraising) -fan pages ( video tutorial ) -group pages -event announcements
    • Communicate with other groups - Public or private
  • 13. Whose using Social Networking?
    • 73% of 12-17 years old have profile
    • 86% of 18-29 year olds have profile
    • 61% of 30-49 year olds have profile
    • 47% of 50-64 year olds have profile
    • 26% of adults 65 and older have a profile.
    • These rates have quadrupled since 2005
  • 14. Impact on Volunteer organizations
    • Internet users are more likely than others to be active in volunteer organizations (Adults)
    • 82% social network users are even more likely to be active in groups.
    • 56% of non-internet users.
    • What does this mean?
  • 15. Overwhelmed?
    • Just know these applications exist to help you
    • If they sound exciting, try 1-2.