The document discusses the characteristics and job duties of modern Scottish fundraisers. It provides statistics on demographics such as gender and education level. It also lists the most common job types and their average salaries. Finally, it discusses the skills needed for fundraisers in today's integrated marketing world, such as broad communication abilities, familiarity with mass communication and social media, and being a self-starter. It suggests finding new fundraisers by considering youth, transferable skills, competencies rather than just experience, and focusing on organizational fit over just qualifications.

1. Winning the
Talent War
(in an integrated marketing world)

2. 2
What Fundraisers looked like 20 years ago

3. 3
What Fundraisers looked like 20 years ago

4. 4
What Fundraisers looked like 10 years ago

5. 5
What does the modern Scottish Fundraiser look like
• 21% are solo fundraisers
• 78% are female
• 48% of them have been in post over 3 years
• 21% come from Sales and Marketing
• 74% have a degree
• 2/3rds are members of the IoF
• 23% are considering changing job this year

6. 6
What does the modern Scottish Fundraiser do
Title % of survey respondents
Trusts and Foundations 48.2%
General (all types) 48.0%
Corporate Fundraiser 43.9%
Events 40.5%
Community Fundraiser 37.9%
Volunteers/Friends 29.3%
Major Gift 27.5%
Donor/Alumni Development 24.3%
Schools/Education 20.6%
New Media/Online 17.2%
Statutory 15.5%
Shops/ trading 5.1%

7. 7
What does the modern Scottish Fundraiser get paid
Occupation 2011
Major Gift Fundraiser £32,411
Trust Fundraiser £28,529
Statutory Fundraiser £28,500
General Fundraiser £28,125
Corporate Fundraiser £28,017
Community Fundraiser £27,934
Volunteer Development Officer £27,500
Schools/Education Fundraiser £26,944
Donor Development/Alumni Fundraiser £26,667
Events Fundraiser £26,500
New Media/Online Fundraiser £25,833

8. So what kind of fundraiser do we need
in the integrated channel world?
• Broad communication skills – chameleon?
• Familiar with mass communication
• Future proof
• Activist/campaigner
• Social media savvy (in all its diversity)
• Completer/Finisher

9. Where do you find them?
• Give youth a chance
• Look for transferrable skills
• Assess competencies
• Cast a wide net
• Set the salary based on the marketplace
• Organisational fit
• Keep the ones that you have