Winning the talent war

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Winning the talent war

  1. 1. Winning the Talent War (in an integrated marketing world)
  2. 2. 2 What Fundraisers looked like 20 years ago
  3. 3. 3 What Fundraisers looked like 20 years ago
  4. 4. 4 What Fundraisers looked like 10 years ago
  5. 5. 5 What does the modern Scottish Fundraiser look like • 21% are solo fundraisers • 78% are female • 48% of them have been in post over 3 years • 21% come from Sales and Marketing • 74% have a degree • 2/3rds are members of the IoF • 23% are considering changing job this year
  6. 6. 6 What does the modern Scottish Fundraiser do Title % of survey respondents Trusts and Foundations 48.2% General (all types) 48.0% Corporate Fundraiser 43.9% Events 40.5% Community Fundraiser 37.9% Volunteers/Friends 29.3% Major Gift 27.5% Donor/Alumni Development 24.3% Schools/Education 20.6% New Media/Online 17.2% Statutory 15.5% Shops/ trading 5.1%
  7. 7. 7 What does the modern Scottish Fundraiser get paid Occupation 2011 Major Gift Fundraiser £32,411 Trust Fundraiser £28,529 Statutory Fundraiser £28,500 General Fundraiser £28,125 Corporate Fundraiser £28,017 Community Fundraiser £27,934 Volunteer Development Officer £27,500 Schools/Education Fundraiser £26,944 Donor Development/Alumni Fundraiser £26,667 Events Fundraiser £26,500 New Media/Online Fundraiser £25,833
  8. 8. So what kind of fundraiser do we need in the integrated channel world? • Broad communication skills – chameleon? • Familiar with mass communication • Future proof • Activist/campaigner • Social media savvy (in all its diversity) • Completer/Finisher
  9. 9. Where do you find them? • Give youth a chance • Look for transferrable skills • Assess competencies • Cast a wide net • Set the salary based on the marketplace • Organisational fit • Keep the ones that you have

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