Presentation for NPO project.we developed it for aids patient names as health foundation

1. Organization for
hepatitis awareness

4. Hepatitis is playing havoc with the lives of
Pakistanis. Out of five common types of
hepatitis – A, B, C, D , E , F and G–
prevalence of hepatitis B in Pakistan is six
million and that of hepatitis C is seven
million. Overall, 15 million people somehow
harbor hepatitis viruses in their bodies.

5. It is a fact that numerous programs in the
last 10 years had been announced by the
government; websites illustrate elaborate
plans, but what has actually been
implemented and what outcomes have been
achieved remains a mystery for all of us.

7. Our aim is “To create awareness of Hepatitis ”.
To ensure commitment of the government and
people.
This will lead to action and will address the
"silent epidemic".

8.  To prevent the transmission of viral hepatitis.
 To create awareness about Hepatitis , care,
treatment and support among common
people.
 To arrange Free Medical camps.
 To Provide Free Medical Treatment.

9. To revolutionize
 The behavior of society about hepatitis
infected patients.
 The behavior of hepatitis infected patients
about themselves.

11. Head office: Bedian road Lahore cantt
Email: health_foundation@yahoo.com
Facebook page: Health foundation
Website: www.healthfoundation.com.pk

12.  President:
 Senior Vice President:
 Vice President:
 General Secretary:
 Joint Secretary:
 Finance Secretary:
 Media/information Secretary:
 2 executive members:

14. Men 16% Women 84%

15. The word hepatitis comes from the Ancient
Greek word hepar (root word hepat) meaning
'liver', and the
Latin itis meaning inflammation. Hepatitis
means injury to the liver with inflammation
of the liver cells.

16.  50% hepatitis is caused due to repack of
syringes.
 The people who take hair cut or shave from
the barbers that sit on the road.
 Due to use of unsterilized medical
equipments.

17. The acute phase most common symptoms of
hepatitis are:
 Loss of appetite
 Fatigue
 Mild fever
 Muscle or joint aches
 Nausea
 Slight abdominal pain
 Vomiting
 Weight loss

18.  Circulation problems (only toxic/drug-induced
hepatitis)
 Dark urine
 Dizziness (only toxic/drug-induced hepatitis)
 Drowsiness (only toxic/drug-induced hepatitis)
 Enlarged spleen (only alcoholic hepatitis)
 Headache (only toxic/drug-induced hepatitis)
 Hives
 Itchy skin
 Light colored feces, the feces may contain pus
 Yellow skin, whites of eyes, tongue (jaundice)

22.  Trialability :
Can the behavior be tried out beforehand before permanent
or full adoption?
 Ease:
How easy or difficult is it to adopt the behavior?
 Risks :
What are the risks of adopting the behavior?
 Image:
Is the behavior attractive or unattractive?
 Acceptability :
Is the behavior socially acceptable?
 Duration:
Is the behavior to be practiced once or repeatedly? is it to
be sustained over the short or long term?
 Cost :
Does the behavior have a financial cost or not?

25.  Males , females and children.
But our organization will focus more on Women
training because ratio of affected women are
greater.
 Have a household income 7000 or greater per
month.
 Families.

26. • The immediate target is the under developed
areas of Lahore.
• Urban and rural areas of Lahore.
In future we will expand to HafizAbad , Gujranwala
because ratio of hepatitis in these is 33%
respectively.

27. We will target clients who are afraid of
getting checkup that if the results will come
positive than they will have to do the
checkup that they cannot afford. And they
are reluctant to change their behavior.

29. We will take donations most from family,
family friends, University students and from
companies and Business personnel’s.
There is no age limit for donors they may be
from any age group and no income limit also.
They may belong from any area of world no
geographical limit. .

31. A volunteer age limit is from 18 to 60. Our
aim is to take maximum volunteers Doctors by
profession that provide us help in the
treatment of patients.
We will also join hands with volunteers for the
other important work in arranging seminars,
to spread message and etc.
volunteers may be from all over the Lahore
and Pakistan but we will prefer to those who
are easily available. And we will hire to those
who are passionate and willing to work for
this cause aim that have enough time so that
they can join us.

33. We are targeting concentrated marketing for
awareness of Hepatitis. we will target the
underdeveloped areas and needy people who
cannot afford the treatment of hepatitis and
also who did not have access to do free
check up or awareness about hepatitis what
are symptoms , how to prevent and etc.

34. We care and cure and
save life.

35. So our product that we are going to perform
is actually a service in which we all give
awareness to the people regarding hepatitis
and we will facilitate them by providing
assistance and financial help help them
recovering from this contagious disease.

36. We are providing free of cost services ,
normally we will not charge any price from
our client for the checkup. But in case of
treatment we will involve them and will take
money to the extent they can pay without
difficulty because there involvement will
keep them motivated.

37. Our main office is in Bedian road Lahore cantt.
We will arrange our seminars in different
locations of Lahore that will suite to
organization and patients so that they do not
face any difficulty.
We will also arrange “Mobile Bus“ for the
checkup of people so that where we cannot
reach than we will use bus there.

38. Like other organizations Promotion is also
necessary to attracts the customers.
We will use
1. Seminars on Awareness of hepatitis.
2. Purple ribbon campaign.
3. To strengthen Corporate image

39. We hire volunteers from different areas of
Lahore and they belong to different
professions(Doctors, students , Accountant ,
Marketer).
Although they belong to different professions
but they all are passionate to help the needy
people and they serve the audience with
respect.

40. As we arrange different events at different
places and as our office is situated in Bedian
road Lahore cantt we always try to provide a
clean atmosphere so that nobody face any
difficulty.
In our head office there is a established lab
where customers can have medical checkups
and treatment.

41. Firstly we arrange seminars and medical
camps and from the result of medical camps
the patients whose result comes positive are
separated from others and than we screen
down the selected patients to whom our
organization will provide treatment.

43.  Social Media:
We also use social media to create
awareness about our cause.
 Facebook pages:
We make a face book page and invite
different people to like the page. By using
facebook we will generate fund and
advertise our campaign.
Website:
We also make our own website to advertise our
organization.

44.  Word of mouth advertising
 Newspapers
We will publish about our campaigns in newspapers.
 Cable TV Ads:
We also give ads in different news channel to attract
the attention of different people.
 Local Mosque Announcements
In rural areas, mostly people are illiterate. So we hire a
person to go in different mosque and arrange an
announcement about our camp to catch the attention
of people.

45. .

46. We will get contributions from our volunteers &
their reference areas (friends, family, class fellows
& colleagues etc…).
 For activity based donations, we also approach
Local Business Corporations & Generous
Personalities like Malik Riaz hussain and also the
other people in our reference circle.
 Generating funds through citizen contribution even
if they contribute one rupee than according to
population estimation we can get around 1 to 2
crore rupees.

47. We will divide into two categories:
 Direct costs
 Indirect costs
Direct cost:
It will contain the money hat we will spend on
Awareness campaign , on medical tests,
treatment of patients.
Indirect cost:
It will include the management costs like (
Rent , staff salary , transportation and etc).

48. Cost on each patient in 1 week costs ranges
from 2000 to 5000.
While this treatment in private institutions
charge from 15000 to 30000. at a specific
stages it costs around about 3 lacs.

50. Techniques used after the marketing plan
period to analyze success in achieving broadly
the entire organization’s marketing efforts
Steps that an organization takes to ensure that
its marketing plans are successful.

51. consider the SMART acronym:
 Specific – ensure your objectives are clear and outline
what you are hoping to achieve.
 Measurable - your objectives should able to be
measured. Measurable objectives help to determine the
success of the campaign, and communicate the
observable results to be obtained.
 Achievable
The campaign objectives should be achievable for
everyone involved?
 Realistic – you should have the resources and
knowledge available to achieve the campaign
objectives.
 Timing – map out a clear, achievable timeframe in which
the objectives should be achieve.

52. a. Marketing cost and profitability analysis
b. Efficiency ratios
c. Marketing-effectiveness rating review By
Fund raising

53.  Costs are typically straightforward to
quantify; benefits are typically hard to
quantify. So it will be difficult to make a
go/no go decision.
 Remember, just because an idea doesn’t “cost” much, if it
eats up a lot of staff time, then it does cost you. Time is
just as valuable as money.

54. This ratio is calculated as program service
expenses (or money directly spent to further the
nonprofit mission of the organization) divided by
the NPO's total expenses.
This information is significant to donors, board
members, and managers because it quantifies
how much the NPO is spending on its primary
mission rather than administrative costs.
Ideally, this ratio would be equal to one, but such
success is unrealistic for most business models.

55. This final ratio is calculated as unrestricted
contributions (or incomes from donors who do
not specify where it must be used) divided by
unrestricted fundraising expenses (or how much
money was spent by the NPO to collect those
contributions).
An important takeaway from this ratio is how
many dollars the NPO can collect for every one
dollar of fundraising expense—how efficient is
the organization at raising money. The higher the
ratio, the more efficient the fundraising efforts.