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Hillary Jenkins
Hillary Jenkins

Introductory slides on market research

BusinessNews & Politics
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+ Market Research http://flickr.com/photos/view/142745616/
Definition ,[object Object],[object Object],[object Object]
What is it? ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Need to ask four questions ,[object Object],[object Object],[object Object],[object Object]
Marketing Research Information ,[object Object],[object Object],[object Object],[object Object]
Quantitative ,[object Object],[object Object],[object Object]
Qualitative ,[object Object],[object Object],[object Object]
Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object]
Conducting Market Research 1. Establish purpose or aim of research (objective) 2. Determine information requirements 3. Select suitable methods/techniques 4. Conduct research 5. Collate, analyse and interpret data 6. Report the findings

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Marketing Research

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  • 16. Conducting Market Research 1. Establish purpose or aim of research (objective) 2. Determine information requirements 3. Select suitable methods/techniques 4. Conduct research 5. Collate, analyse and interpret data 6. Report the findings