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Similar to Recruiting in a Networked World: Employer Branding 2.0
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Recruiting in a Networked World: Employer Branding 2.0
- 1. Recruiting in a Networked world Presented by:
- 4. Workshop 1: Employer Branding 2.0 Presented by:
- 5. Presentation Outline How to be an employer of choice How to turn ‘jobs’ into ‘opportunities’ Why your career page should show your human side
- 6. Presentation Outline How to be an employer of choice How to turn ‘jobs’ into ‘opportunities’ Why your career page should show your human side I prefer to show my bird side
- 7. How to be an employer of choice My advice? Offer cat-proof cubicles
- 8. Why employer branding matters
- 9. Why employer branding matters A healthy employer brand attracts great (not just good) employees and helps retain your top people.
- 10. Why employer branding matters A healthy employer brand attracts great (not just good) employees and helps retain your top people. Aligns HR with the interests of the CEO - and the company as a whole. I graduated Summa Cum Featheri
- 11. Your employer brand is the sum of two things
- 12. Your employer brand is the sum of two things Your Employee Value Proposition
- 13. Your employer brand is the sum of two things Your The ‘Halo’ Employee Value Effect Proposition
- 14. Your employer brand is the sum of two things Employer Brand
- 15. Employer brand is a form of ‘he-said, she-said’ I have an interview at Birds r’ Us
- 16. Employer brand is a form of ‘he-said, she-said’ Wow! Birds r’ Us! I hear good things about them.
- 17. Employer brand is a form of ‘he-said, she-said’ Really? Like what?
- 18. Employer brand is a form of ‘he-said, she-said’ I heard that they won an award and hired dozens of people last year.
- 19. Employer brand is a form of ‘he-said, she-said’ Oh yeah?
- 20. Employer brand is a form of ‘he-said, she-said’ Yep. Hey, do you know if they are looking for salespeople?
- 21. Don’t drink the kool-aid! Unless your company starts with a ‘G’ and rhymes with oogle, nobody knows who you are
- 22. Don’t drink the kool-aid! CognoVision Solutions Unless your company starts with a ‘G’ and rhymes with oogle, nobody knows who you are
- 23. Don’t drink the kool-aid! CognoVision Solutions Darwin Dimensions Unless your company starts with a ‘G’ and rhymes with oogle, nobody knows who you are
- 24. Don’t drink the kool-aid! CognoVision Solutions Darwin Dimensions Unless your company Metranome starts with a ‘G’ and rhymes with oogle, nobody knows who you are
- 25. Small companies have to work smarter!
- 26. Small companies have to work smarter!
- 27. Small companies have to work smarter!
- 28. Small companies have to work smarter!
- 29. Small companies have to work smarter!
- 30. Small companies have to work smarter!
- 31. Small companies have to work smarter!
- 32. Small companies have to work smarter!
- 33. Employer branding is like marketing Oh ya? Well Nice hat, Einstein skinny ties are sooo 1983
- 34. How to start Employer branding now! Get a digital facelift Listen to your ‘customers’ Follow the leaders Candidate experience I’m a top 10 flock leader!
- 35. Set long term goals! 1000 Twitter followers in 12 months 1000 email addresses of potential ‘A-list’ hires 5 postings on niche job boards 3 mini-blogs on your career page Do Canadians get an ‘Eh’ list?
- 36. How to turn ‘jobs’ into ‘opportunities’
- 37. 4 ways to improve job descriptions
- 38. 4 ways to improve job descriptions Talk about the ‘opportunity’
- 39. 4 ways to improve job descriptions Talk about the ‘opportunity’ Say what they will get to do
- 40. 4 ways to improve job descriptions Talk about the ‘opportunity’ Say what they will get to do Speak in the second-person
- 41. 4 ways to improve job descriptions Talk about the ‘opportunity’ Say what they will get to do Speak in the second-person Talk positively about your company
- 42. Original job description This privately held, VC-backed vendor of Systems Management solutions has a growing number of Global 3000 clients. Serving industries as diverse as Financial Services, Telecom, Oil & Gas, Technology and Managed Services, CiRBA enables cost-effective virtualization and consolidation. We are seeking a Product Manager to join the Product Management Team. As product manager, you will articulate product features from existing ideas, and help to develop new ideas based on your consolidation and virtualization industry experience, and your contact with partners, customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.
- 43. How do you get there? Identify your target candidate Put yourself in their shoes Speak to their specific needs and desires Be friendly, but formal But I don’t even wear shoes!
- 44. Make it a team approach
- 45. Make it a team approach Talk to hiring managers
- 46. Make it a team approach Talk to hiring managers Poll employees
- 47. Make it a team approach Talk to hiring managers Poll employees Learn about current and future projects
- 48. Make it a team approach Talk to hiring managers Poll employees Learn about current and future projects Work with marketing
- 49. What’s different? About the Company Few companies are hotter than CiRBA right now. With another round of funding behind it and top-tier partners lined up alongside, this company is out-thinking and out-executing the competition. The executive team are proven veterans and the company expects to grow by almost 100% in 2008. The Opportunity Put your stamp on a sizzling product and company that isn’t simply leading its market, it’s shaping it. This role blends long-term vision, strategic decision-making, and hands-on tactical savvy. Your industry experience will give you perspective; feedback from partners, customers and prospects will help turn perspective into ideas, and your expertise will turn ideas into well-executed success. It’s the kind of job that has you racing to work on a Monday morning. There are a dozen reasons why CiRBA has been recognized as the #1 virtualization vendor to watch in 2008. Your gusto, big-picture vision and tactical skill could be reason 13.
- 51. The counter argument Now we’re swamped with resumes
- 52. The counter argument Now we’re swamped with resumes Some positions are just dull
- 53. The counter argument Now we’re swamped with resumes Some positions are just dull Our process will be slowed down
- 54. The counter argument Now we’re swamped with resumes Some positions are just dull Our process will be slowed down I’m not a professional writer These girls are pretty smart!
- 55. Why your career page should show your human side I prefer a side of hummus, frankly.
- 56. You are your career page Perception
- 57. You are your career page Perception Attract Scare the Show it off customers competition
- 58. You are your career page Perception Scare the Show it off competition
- 59. You are your career page Perception Scare the competition
- 60. You are your career page Perception
- 62. Uninspiring career page What a snore
- 63. inspiring career page Is there a Freshbirds? I’d work there.
- 64. inspiring career page Is there a Freshbirds? I’d work there.
- 65. inspiring career page Is there a Freshbirds? I’d work there.
- 66. inspiring career page Is there a Freshbirds? I’d work there.
- 67. inspiring career page Is there a Freshbirds? I’d work there.
- 68. inspiring career page Is there a Freshbirds? I’d work there.
- 69. inspiring career page Is there a Freshbirds? I’d work there.
- 70. inspiring career page Is there a Freshbirds? I’d work there.
- 71. inspiring career page Is there a Freshbirds? I’d work there.
- 72. inspiring career page Is there a Freshbirds? I’d work there.
- 73. inspiring career page Is there a Freshbirds? I’d work there.
- 74. inspiring career page Is there a Freshbirds? I’d work there.
- 75. inspiring career page Is there a Freshbirds? I’d work there.
- 76. inspiring career page Is there a Freshbirds? I’d work there.
- 77. inspiring career page Is there a Freshbirds? I’d work there.
- 78. inspiring career page Is there a Freshbirds? I’d work there.
- 79. inspiring career page Is there a Freshbirds? I’d work there.
- 80. inspiring career page Is there a Freshbirds? I’d work there.
- 81. inspiring career page Is there a Freshbirds? I’d work there.
- 82. inspiring career page Is there a Freshbirds? I’d work there.
- 83. inspiring career page Is there a Freshbirds? I’d work there.
- 85. Career page ‘must-haves’ Specific outline about your company
- 86. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best
- 87. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story
- 88. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story Post your current job openings with full job descriptions
- 89. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story Post your current job openings with full job descriptions Personalized contact information
- 90. Career page ‘must-haves’ Specific outline about your company Concrete examples of why your employees are the best Tell the company story Post your current job openings with full job descriptions Personalized contact information Google Street View These were all my ideas
- 91. career pages that go the extra mile I love these ideas!
- 92. career pages that go the extra mile I love these ideas!
- 93. career pages that go the extra mile I love these ideas!
- 94. career pages that go the extra mile I love these ideas!
- 95. career pages that go the extra mile I love these ideas!
- 96. career pages that go the extra mile I love these ideas!
- 97. career pages that go the extra mile I love these ideas!
- 98. career pages that go the extra mile I love these ideas!
- 99. career pages that go the extra mile I love these ideas!
- 100. career pages that go the extra mile I love these ideas!
- 101. career pages that go the extra mile I love these ideas!
- 102. career pages that go the extra mile I love these ideas!
- 103. career pages that go the extra mile I love these ideas!
- 104. career pages that go the extra mile I love these ideas!
- 105. career pages that go the extra mile I love these ideas!
- 106. career pages that go the extra mile I love these ideas!
- 107. Where do you go from here?
- 108. Where do you go from here? The changing role of HR
- 109. Where do you go from here? The changing role of HR Build a business case for strategic recruiting
- 110. Where do you go from here? The changing role of HR Build a business case for strategic recruiting Social media tools and how you use them
- 111. Where do you go from here? The changing role of HR Build a business case for strategic recruiting Social media tools and how you use them Stay tuned. Our next workshop will have more! Are we done yet!
- 112. Resources
- 113. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford
- 114. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall
- 115. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com
- 116. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com
- 117. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com
- 118. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com Google Alerts: http://www.google.com/alerts
- 119. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com Google Alerts: http://www.google.com/alerts Red Canary: http://www.redcanary.ca
- 120. Resources It’s not you, it’s me: A blind date guide to job descriptions that don’t suck By Trevor Stafford Employer brands and why your foosball table doesn’t matter By Kristina McDougall Twitter Search: http://search.twitter.com TweetDeck: http://www.tweetdeck.com Innovative HR Bloggers: http://www.blogging4jobs.com Google Alerts: http://www.google.com/alerts Red Canary: http://www.redcanary.ca The Laudi Group: http://www.laudi.com
- 121. Thanks for coming!! Presented by: