This slideshow is part of a course on developing your own digital copyright strategy.

1. Tools and terms
Version 2.0 by Heather Ford

2. (1) Terms

3. some rights reserved
all rights reserved no rights reserved
The license spectrum
http://wiki.creativecommons.org/Spectrumofrights_Comic1

4. (a) Copyright

5. Monopoly rights

6. Features
• no registration required
• requires originality and fixation
• idea/expression dichotomy
• moral rights
• national treatment
• minimum standards
• orphan works

7. Life + 50 years (literary or
musical works or artistic
works, other than
photographs)
The public domain

8. (a) for the purposes of research or private study by, or the
personal or private use of, the person using the work;
(b) for the purposes of criticism or review of that work or of
another work; or
(c) for the purpose of reporting current events.
‘Fair dealing’ exceptions

9. works in the public domain
copyrighted works
fair dealing/use
http://en.wikipedia.org/wiki/File:Bascula_9.jpg

10. (b) Copyleft

11. “If property can enclose a commons, then
property can also create a commons”

12. Freedom 0: The freedom to run the
program for any purpose.
Freedom 1: The freedom to study
and modify the program.
Freedom 2: The freedom to copy
the program so you can help your
neighbor.
Freedom 3: The freedom to
improve the program, and release
your improvements to the public, so
that the whole community benefits.
Free software
http://en.wikipedia.org/wiki/Free_software

13. Creative Commons licenses

23. (2) Case studies

24. (a) All licenses

25. The Flickr Commons

26. services
technology provider content providers
(owned by Yahoo!)
services - hosting photos (diff. res) - housing and preserving
- connecting photographers - facilitating access to the public
- enabling cross-media
sharing

27. partners
technology provider content providers
(owned by Yahoo!)
partner technology is free have great content + bring
incentives (hosting + software dev.) their own audiences

28. value proposition
technology provider content providers
(owned by Yahoo!)
unique enhanced services for enhance accessibility and
value storing, managing and reuse of images
sharing

29. customer relationship strategy
technology provider content providers
(owned by Yahoo!)
customers engender trust that engender trust that the public
amateur photographers and the needs of user creators
are at the core of their are at the core of their mission
mission

30. revenue streams
technology provider content providers
(owned by Yahoo!)
revenue • Subscriptions • None
• Advertising • Funding (but not
purely for digitisation)
• Marketplace
• Online donations
from individuals

31. Marketplace e.g. Moo

32. Marketplace e.g. Getty
Facilitating commercial licensing for Flickr
photographers through Getty Images
stock photographs purchased through
non-commercial sharing
licensing agreements

33. (b) public domain or cc0
http://wiki.creativecommons.org/CC0

34. Project Gutenberg

35. (c) cc attribution

37. (d) allow derivatives

38. http://wiki.creativecommons.org/CC0

40. (e) cc non-commercial license + cc+
http://wiki.creativecommons.org/Ccplus

44. Unless otherwise specified this slideshow is licensed under a Creative Commons Attribution Share-
Alike 2.5 South African License
http://creativecommons.org/licenses/by-sa/2.5/za/
Please link back to http://hblog.org and acknowledge the author: Heather Ford