CC @ American Society of Media Photographers Northern California


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CC @ American Society of Media Photographers Northern California

  1. 1. American Society of Media Photographers Northern California / 2008-04-17 Copyright in a Hyper Digital Age: Copyrights? Copyleft? What rights are left? Mike Linksvayer / VP, Creative Commons Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 ·
  2. 2. Creative Commons .ORG <ul><li>Nonprofit organization, launched to public December 2002 </li></ul><ul><li>HQ in San Francisco (around the corner) </li></ul><ul><li>Science Commons division in Boston </li></ul><ul><li>~60 international jurisdiction projects, coordinated from Berlin </li></ul><ul><li>Foundation, corporate, and individual funding </li></ul>
  3. 3. Enabling Reasonable Copyright <ul><li>Space between ignoring copyright and ignoring fair use & public good </li></ul><ul><li>Legal and technical tools enabling a “Some Rights Reserved” model </li></ul><ul><li>Like “free software” or “open source” for content/media </li></ul><ul><ul><li>But with more restrictive options </li></ul></ul><ul><ul><li>Media is more diverse and at least a decade(?) behind software </li></ul></ul>
  4. 4. Six Mainstream Licenses
  5. 5. Lawyer Readable
  6. 6. Human Readable
  7. 7. Machine Readable <rdf:RDF xmlns=&quot;; xmlns:rdf=&quot;;> <License rdf:about=&quot;;> <permits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> <prohibits rdf:resource=&quot;;/> <permits rdf:resource=&quot;;/> <requires rdf:resource=&quot;;/> </License> </rdf:RDF>
  8. 8. Machine Readable (Work) <span xmlns:cc=&quot;; xmlns:dc=&quot;;> <span rel=&quot; dc:type &quot; href=&quot; &quot; property=&quot; dc:title &quot; > My Photoshop </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; &quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; &quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; &quot;></a>. </span>
  9. 9. Rights Description vs. Rights Management <ul><li>Copy/use promotion vs. copy/use protection </li></ul><ul><li>Encourage fans vs. discourage casual pirates </li></ul><ul><li>Resource management vs. customer management </li></ul><ul><li>Web content model vs. 20 th century content model </li></ul><ul><li>Not necessarily mutually exclusive </li></ul>
  10. 10. DRMfree “ DRM Voodo” by psd licensed under CC BY 2.0
  11. 11. Digital Asset Management <ul><li>License-aware desktop search </li></ul><ul><li>Content creation and media player integration </li></ul><ul><li>Everyone needs DAM, not only media houses </li></ul><ul><li>XMP; possible work with PLUS </li></ul><ul><li>CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS </li></ul>
  12. 12. Sites: Flickr <ul><li>60+ million CC licensed photos </li></ul><ul><li>Reuse galore; exposure via other apps </li></ul>
  13. 13. Sites: Wikimedia Commons <ul><li>Definition of Free Cultural Works </li></ul><ul><li>Media repository for Wikipedia(s) </li></ul><ul><li>Only accepts images licensed according to (including CC BY and CC BY-SA) </li></ul>
  14. 14. Sites: Others <ul><li> </li></ul><ul><li>Ipernity </li></ul><ul><li>Zoomr </li></ul><ul><li>OpenPhoto </li></ul><ul><li>Many others, including self-hosting photographers, educational institutions, open access publications... </li></ul>
  15. 15. Sharing Variations. <ul><li>Share low resolution images </li></ul><ul><li>Share selected images </li></ul><ul><li>Licensing commercially AND sharing </li></ul><ul><li>&quot;My Problem Isn’t Piracy, It’s Obscurity&quot; – Cory Doctorow </li></ul>
  16. 16. Demand <ul><li>Huge demand for photography equipment and services, which get better and cheaper all the time </li></ul><ul><li>Huge demand for photography </li></ul><ul><li>Great time for photography; pro photographers need to get creative </li></ul><ul><li>Expansion of copyright not creative, harmful secondary impacts </li></ul>
  17. 17. Thanks! <ul><li>License </li></ul><ul><ul><li> </li></ul></ul><ul><li>Attribution </li></ul><ul><ul><li>Author: Mike Linksvayer </li></ul></ul><ul><ul><li>Link: </li></ul></ul><ul><li>Questions? </li></ul><ul><ul><li>[email_address] </li></ul></ul>Original photo by Brooke Novak Licensed under CC Attribution 2.0