Creative Commons Licencing Heather Broomfield IP Advisor Innovasjon  Norge 20 February 2009
Presentation <ul><ul><li>Issues </li></ul></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Features of the lic...
<ul><li>Wealth and growth in today’s economy are driven primarily by intangible assets. In the modern “knowledge economy” ...
Re-use of PSI policy <ul><li>Many public sector resources useful for  </li></ul><ul><ul><li>Education – primary school to ...
Copyright <ul><li>Exclusive Rights </li></ul><ul><ul><li>Produce and sell copies </li></ul></ul><ul><ul><li>To import or e...
Licencing <ul><li>Permitted uses </li></ul><ul><ul><li>Rendering – display, print, play </li></ul></ul><ul><ul><li>Distrib...
Reasons for Creative Commons <ul><ul><li>Copyright has always been ’all or nothing’ – Copyrighted or public domain </li></...
Creative Commons - An alternative <ul><ul><li>Creative Commons group formed in 2001 by Lawrence Lessig </li></ul></ul><ul>...
Creative Commons Licences  <ul><li>Ready to use, automated and standardised </li></ul><ul><li>Use of licences expanding qu...
Baseline set of features <ul><ul><li>Rights granted to copy re-distribute, display, digitally perform and make verbatim co...
Beyond this – can choose between <ul><ul><li>Attribution – Acknowledge/Credit the author </li></ul></ul><ul><ul><li>Non-co...
Six licences <ul><ul><li>BY – Attribution (acknowledge/credit the author) </li></ul></ul><ul><ul><li>BY-NC – Attribution a...
Some issues to be considered <ul><li>Resources owned by third parties </li></ul><ul><li>Custodians of material wholly owne...
Case Studies – which licence is suitable <ul><ul><li>Digital Learning Resources – interactive learning publicly funded for...
Access and right to use materials as see fit – CC licence seen as example  for other governments to copy CC licences send ...
Link
Creative Commons Licenses While this is not a condition for contributing to this group, we suggest you consider licensing ...
Motivations for NLA encouraging CC usage- Re-picture Australia <ul><ul><li>Public benefit of maximum access to content as ...
 
Best selling MP3 album Amazon 2008 –  9 songs free under CC licence –  made more than $1.1 million in first week!
<ul><li>Sources used and further reading </li></ul><ul><ul><li>Creative commons licensing for PSI Opportunities and Pitfal...
Gisle Hannemyr Seminar – ideas, proposals for seminar?
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Creative Commons Licencing (Heather Broomfield, Innovasjon Norge)

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Creative Commons Licencing (Heather Broomfield, Innovasjon Norge)

  1. 1. Creative Commons Licencing Heather Broomfield IP Advisor Innovasjon Norge 20 February 2009
  2. 2. Presentation <ul><ul><li>Issues </li></ul></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Features of the licences </li></ul></ul><ul><ul><li>Examples </li></ul></ul>
  3. 3. <ul><li>Wealth and growth in today’s economy are driven primarily by intangible assets. In the modern “knowledge economy” over 80% of a company’s value lies in their intangibles. Effective management of a Company’s Intellectual Assets will distance market threats and generate additional value and income for the business. </li></ul>
  4. 4. Re-use of PSI policy <ul><li>Many public sector resources useful for </li></ul><ul><ul><li>Education – primary school to 3rd level </li></ul></ul><ul><ul><li>Public – local history and similar groups </li></ul></ul><ul><ul><li>Encourage innovation and exploratory use of material – PIRA 1999 (European market worth 64 bn EUR per year) </li></ul></ul>
  5. 5. Copyright <ul><li>Exclusive Rights </li></ul><ul><ul><li>Produce and sell copies </li></ul></ul><ul><ul><li>To import or export the work </li></ul></ul><ul><ul><li>To create derivative works </li></ul></ul><ul><ul><li>To perform or display publicly </li></ul></ul><ul><ul><li>To sell or assign the rights to others </li></ul></ul><ul><ul><li>Rights are automatically in force </li></ul></ul>
  6. 6. Licencing <ul><li>Permitted uses </li></ul><ul><ul><li>Rendering – display, print, play </li></ul></ul><ul><ul><li>Distribution – copy, give, lend, sell </li></ul></ul><ul><ul><li>Modification – excerpt, edit, aggregate </li></ul></ul><ul><ul><li>Utility – backup, save, install, delete </li></ul></ul><ul><li>Contraints </li></ul><ul><ul><li>Limitations on time, geography, types of use </li></ul></ul><ul><ul><li>Acknowledge authors </li></ul></ul><ul><ul><li>Distribution only on specific terms </li></ul></ul><ul><li>Licences often long and complex – both to make and to use </li></ul>
  7. 7. Reasons for Creative Commons <ul><ul><li>Copyright has always been ’all or nothing’ – Copyrighted or public domain </li></ul></ul><ul><ul><li>Web 2.0 remixing, sharing, re-using the ’all rights reserved” doesn’t work </li></ul></ul><ul><ul><li>Sharing our creations with others to build on is the way forward </li></ul></ul>
  8. 8. Creative Commons - An alternative <ul><ul><li>Creative Commons group formed in 2001 by Lawrence Lessig </li></ul></ul><ul><ul><li>Saw success of group-coded software projects licenced under GNU license. </li></ul></ul><ul><ul><li>Establish a middle ground of rights between ’all rights reserved’ and public domain </li></ul></ul>
  9. 9. Creative Commons Licences <ul><li>Ready to use, automated and standardised </li></ul><ul><li>Use of licences expanding quickly aiding recognition and acceptance </li></ul><ul><li>Easy to Use </li></ul><ul><li>Choices offering flexibility </li></ul><ul><li>Free (Gratis) </li></ul><ul><li>Human readable </li></ul><ul><li>Machine readable </li></ul><ul><li>A direct link between the resource and the licence </li></ul>
  10. 10. Baseline set of features <ul><ul><li>Rights granted to copy re-distribute, display, digitally perform and make verbatim copies of the work into another format </li></ul></ul><ul><ul><li>May incorporate into a collective work </li></ul></ul><ul><ul><li>Worldwide application lasting the entire duration of copyright </li></ul></ul><ul><ul><li>Cannot use TPMs to restrict access to the work </li></ul></ul><ul><ul><li>Copyright notices should be removed from the work </li></ul></ul><ul><ul><li>Every copy of work should maintain a link to licence </li></ul></ul><ul><ul><li>The rights holder must be attributed. </li></ul></ul><ul><ul><li>No liability for damage </li></ul></ul><ul><ul><li>Does not give warranties </li></ul></ul><ul><ul><li>Does not allow royalties to be charged – Some public bodies have Pressure to generate commercial revenue. 'If this not suitable CC can be used as secondary licencing model to regulate private non-commercial use. </li></ul></ul>
  11. 11. Beyond this – can choose between <ul><ul><li>Attribution – Acknowledge/Credit the author </li></ul></ul><ul><ul><li>Non-commercial – can be copied, displayed and distributed but only for non-commercial purposes – Excludes all businesses as prospective users, including media and press! </li></ul></ul><ul><ul><li>No derivative works – does not allow derivative works to be created from original – essentially limits re-use to merely selling of PSI rather than value added activity. </li></ul></ul><ul><ul><li>Share-alike – Derivative works can be created and distributed, but only if published under the same licence – should public sector impose on citizens the duty to share with others? </li></ul></ul><ul><ul><li>Always possible to seek permission from rights holder to modify licence conditions. </li></ul></ul>
  12. 12. Six licences <ul><ul><li>BY – Attribution (acknowledge/credit the author) </li></ul></ul><ul><ul><li>BY-NC – Attribution and only used for non-commercial purposes. Work may be modified and any derivative works can be re-distributed. </li></ul></ul><ul><ul><li>BY-ND – Attribution and work may not be modified. Used for commercial and non-commercial purposes. </li></ul></ul><ul><ul><li>BY-SA – Attribution. Commercial and non-commercial purposes. Allowed derivative works but these may only be made under the same share-alike licence. </li></ul></ul><ul><ul><li>BY-NC-ND – Attribution. May only be used, unmodified, in its entirety and only for non-commercial purposes. </li></ul></ul><ul><ul><li>BY-NC-SA – Attribution. NC purposes and modified but only distributed under the same licence. </li></ul></ul>
  13. 13. Some issues to be considered <ul><li>Resources owned by third parties </li></ul><ul><li>Custodians of material wholly owned by third parties </li></ul><ul><li>In these cases it’s necessary to have the following in place </li></ul><ul><ul><li>Selection procedures for what can be licenced </li></ul></ul><ul><ul><li>Rights clearance methodologies developed for resources which already exist and contain third party material. </li></ul></ul><ul><ul><li>CC can help with clearance from now on – contributors can grant CC licences to works </li></ul></ul>
  14. 14. Case Studies – which licence is suitable <ul><ul><li>Digital Learning Resources – interactive learning publicly funded for use in further education sector </li></ul></ul><ul><ul><ul><li>No CC licence – resources only available for use in one sector – no cc licence to restrict to one sector </li></ul></ul></ul><ul><ul><li>Digital images of Victorian glassware designs – </li></ul></ul><ul><ul><ul><li>BY-NC-SA – few third parties would be concerned about modification and all would like to encourage resue and sharing therefore share alike. </li></ul></ul></ul><ul><ul><li>Censorship in WWII - Images of newspaper articles and original archives with accompanying teaching notes </li></ul></ul><ul><ul><ul><li>BY-NC-ND – images and paragraphs can be incorporated into other pieces of work but cannot be modified to ensure integrity </li></ul></ul></ul><ul><ul><li>Audio interviews from radio programmes </li></ul></ul><ul><ul><ul><li>BY-ND-SA – Rights holders should be made fully aware of implications </li></ul></ul></ul>
  15. 15. Access and right to use materials as see fit – CC licence seen as example for other governments to copy CC licences send a message of openness
  16. 16. Link
  17. 17. Creative Commons Licenses While this is not a condition for contributing to this group, we suggest you consider licensing your images with a Creative Commons like “Attribution-NonCommercial”. Picture Australia selects Creative Common licensed images when producing audio visual displays for National events and festivals. You can find further details about the 6 Creative Commons licenses on the Flickr Creative Commons page. Click and Flick – NLA initative to open online pictorial gateway Picture Australia to contributions from the public
  18. 18. Motivations for NLA encouraging CC usage- Re-picture Australia <ul><ul><li>Public benefit of maximum access to content as part of Australias national collection </li></ul></ul><ul><ul><li>Develop a pool of CC licensed images which can be used without seeking permission </li></ul></ul><ul><ul><li>Easier Content Management – one of biggest obstacles for the library is obtaining copyright clearance. </li></ul></ul>
  19. 20. Best selling MP3 album Amazon 2008 – 9 songs free under CC licence – made more than $1.1 million in first week!
  20. 21. <ul><li>Sources used and further reading </li></ul><ul><ul><li>Creative commons licensing for PSI Opportunities and Pitfalls – Mireille van Eechoud & Brenda van der Wal </li></ul></ul><ul><ul><li>Creative commons – The next generation: Creative Commons licence use five Years on, Jessica Coates, Script-ed, Vol.4, issue 1, March 2007 </li></ul></ul><ul><ul><li>CIE and Creative Commons – final report of a study on the applicability of CC Licences – AHRC, University of Edinburgh </li></ul></ul><ul><li>www.Creativecommons.org </li></ul>
  21. 22. Gisle Hannemyr Seminar – ideas, proposals for seminar?

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