All you need is LOVE                                      Guerrilla Marketing                                      Campaig...
We have a slight image problem.
We also have a sweetopportunity...   Valentine’s Day is a   $16 BILLION Industry*                *Source: BusinessInsider....
Let’s bring them together.                         Image by Steve Shook on Flickr
Tell me WhoDoo         You Love...THEME:This Valentine’s Day -Forget romance, use magic...
CORE CONCEPT:                               Change perceptions of the city through                               something...
Image by Tracy and Joe on FlickrGOALS:-Recapture the feelings ofgiving and receiving Valentines-Affirm good will betweenci...
HOW:  -Start a movement  -Create an interactive and  viral site  -Create a digital and personal  badge  -Use elements of t...
ELEMENT: logo
ELEMENT: website
ELEMENT: facebook &  twitter integration
ELEMENT: profile pic                                  #W                                    hodo                          ...
A movement of good will hasalready begun, but it needsdirection.
ELEMENT: whodoo doll
ELEMENT: whodoo accessories
ELEMENT: life-size installationImage by Mark Gstohl on Flickr
A reason to talk Getaways                    A reason to talk Romance                                A reason to talk Pral...
RECENT CAMPAIGN: JoeShopping
Immediate Next Steps:-Finalize with team-Establish metrics-Determine hashtag-Deploy site-Draft press release        Image ...
Image by Doug88888 on FlickrTHANK YOU!
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Whodoo You Love - Campaign 2012

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Proposal for Valentine's Day campaign.

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Whodoo You Love - Campaign 2012

  1. 1. All you need is LOVE Guerrilla Marketing Campaign Proposal January 2012All material contained herein is the intellectual property of HERO|farm, LLC
  2. 2. We have a slight image problem.
  3. 3. We also have a sweetopportunity... Valentine’s Day is a $16 BILLION Industry* *Source: BusinessInsider.com ...Mostly overlooked in preparation for Mardi Gras.
  4. 4. Let’s bring them together. Image by Steve Shook on Flickr
  5. 5. Tell me WhoDoo You Love...THEME:This Valentine’s Day -Forget romance, use magic...
  6. 6. CORE CONCEPT: Change perceptions of the city through something that is unique to the city -Image by Rosiedawn on Flickr the Voodoo Doll
  7. 7. Image by Tracy and Joe on FlickrGOALS:-Recapture the feelings ofgiving and receiving Valentines-Affirm good will betweencitizens-Introduce non-residents toNOLA’s romantic side-Create a campaign that showsthe city addressing the crimeissue head-on Image by Lilsunshine09 on Flickr
  8. 8. HOW: -Start a movement -Create an interactive and viral site -Create a digital and personal badge -Use elements of the city of NOLA to spark interestImage by Bekah Diaz on Flickr
  9. 9. ELEMENT: logo
  10. 10. ELEMENT: website
  11. 11. ELEMENT: facebook & twitter integration
  12. 12. ELEMENT: profile pic #W hodo oYou Love Example: “Stop SOPA campaign”
  13. 13. A movement of good will hasalready begun, but it needsdirection.
  14. 14. ELEMENT: whodoo doll
  15. 15. ELEMENT: whodoo accessories
  16. 16. ELEMENT: life-size installationImage by Mark Gstohl on Flickr
  17. 17. A reason to talk Getaways A reason to talk Romance A reason to talk PralinesImage by Yoshiko314 on Flickr
  18. 18. RECENT CAMPAIGN: JoeShopping
  19. 19. Immediate Next Steps:-Finalize with team-Establish metrics-Determine hashtag-Deploy site-Draft press release Image by Charlie Barker on Flickr
  20. 20. Image by Doug88888 on FlickrTHANK YOU!

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