Proposal for Valentine's Day campaign.

1. All you need is LOVE
Guerrilla Marketing
Campaign Proposal
January 2012
All material contained herein is the intellectual property of HERO|farm, LLC

2. We have a slight image problem.

3. We also have a sweet
opportunity...
Valentine’s Day is a
$16 BILLION Industry*
*Source: BusinessInsider.com
...Mostly overlooked
in preparation for
Mardi Gras.

4. Let’s bring them together.
Image by Steve Shook on Flickr

5. Tell me WhoDoo
You Love...
THEME:
This Valentine’s Day -
Forget romance, use magic...

6. CORE CONCEPT:
Change perceptions of the city through
something that is unique to the city -
Image by Rosiedawn on Flickr the Voodoo Doll

7. Image by Tracy and Joe on Flickr
GOALS:
-Recapture the feelings of
giving and receiving Valentines
-Affirm good will between
citizens
-Introduce non-residents to
NOLA’s romantic side
-Create a campaign that shows
the city addressing the crime
issue head-on Image by Lilsunshine09 on Flickr

8. HOW:
-Start a movement
-Create an interactive and
viral site
-Create a digital and personal
badge
-Use elements of the city of
NOLA to spark interest
Image by Bekah Diaz on Flickr

9. ELEMENT: logo

10. ELEMENT: website

11. ELEMENT: facebook &
twitter integration

12. ELEMENT: profile pic
#W
hodo
oYou
Love
Example:
“Stop SOPA campaign”

13. A movement of good will has
already begun, but it needs
direction.

14. ELEMENT: whodoo doll

15. ELEMENT: whodoo accessories

16. ELEMENT: life-size installation
Image by Mark Gstohl on Flickr

17. A reason to talk Getaways
A reason to talk Romance
A reason to talk Pralines
Image by Yoshiko314 on Flickr

18. RECENT CAMPAIGN: JoeShopping

19. Immediate Next Steps:
-Finalize with team
-Establish metrics
-Determine hashtag
-Deploy site
-Draft press release
Image by Charlie Barker on Flickr

20. Image by Doug88888 on Flickr
THANK YOU!