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Mid-Year
Marketing
Trend Report
How do we
define trends?
For the purposes of this report, the term ‘trend’
has been used to refer to any tactic, theme or
...
Let’s
get
started...
1. Going Natural
Taco Bell, Panera Bread and several other
national chains are implementing measures that
will remove all ...
Chipotle - Whole Or Nothing campaign
2. Conversation
Starters
Because word-of-mouth prevails in the current
market (and good conversation drives an increase
in...
Procter & Gamble - #LikeAGirl campaign
Telemetro Reporta - Tweeting Pothole campaign
3. Emoji
Madness
A new wave of creative energy in advertising is
bringing Emojis into the public sphere in the form
of pre...
Above The Influence - #WeGotYou campaign
General Motors - Emoji press release
4. 10 Seconds
or less
In the wake of Snapchat’s rise to center-stage as
the Millennial go-to social network, some brands
h...
Grubhub - Snapchat-exclusive discount code
World Wildlife Fund - #LastSelfie campaign
5. Isolated
Motion
In a digital playing field saturated with
image-centric content providers (Instagram,
Pinterest etc...)...
A&E Networks - Bates Motel promo
Gilt Groupe - #GiltxKSNY promo
Happy
trending!
@herofarm | hero-farm.com
facebook.com/herofarm | signal@hero-farm.com
written & designed by
Remi Sorbet
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Trends in Marketing: 2015 Mid-Year Report

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‪Halfway through 2015, HEROfarm takes a step back to reflect‬ ‪on the ever-shifting trends in advertising, branding and marketing.‬ ‪Over the course of 18 slides, this report outlines 5 key‬ ‪developments in campaigns spanning a variety of industries that‬ ‪bear the potential to alter the creative marketing landscape through the‬ ‪rest of the year and beyond. 

Published in: Marketing
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Trends in Marketing: 2015 Mid-Year Report

  1. 1. Mid-Year Marketing Trend Report
  2. 2. How do we define trends? For the purposes of this report, the term ‘trend’ has been used to refer to any tactic, theme or style that manifests itself in two or more advertising, branding or marketing ventures.
  3. 3. Let’s get started...
  4. 4. 1. Going Natural Taco Bell, Panera Bread and several other national chains are implementing measures that will remove all artificial ingredients from their menus within the next few years. The trend can be credited in part to Chipotle, which became the first American fast food chain to voluntarily list GMOs on their menus before announcing the removal of all artifical additives from their recipes.
  5. 5. Chipotle - Whole Or Nothing campaign
  6. 6. 2. Conversation Starters Because word-of-mouth prevails in the current market (and good conversation drives an increase in compensation), brands are using their influence to help spark conversations surrounding important contemporary issues.
  7. 7. Procter & Gamble - #LikeAGirl campaign
  8. 8. Telemetro Reporta - Tweeting Pothole campaign
  9. 9. 3. Emoji Madness A new wave of creative energy in advertising is bringing Emojis into the public sphere in the form of press releases and Anti-Drug billboards. Advertisers who take this route succeed in reaching a millennial-heavy audience, delivering them content that is both clever and highly shareable.
  10. 10. Above The Influence - #WeGotYou campaign
  11. 11. General Motors - Emoji press release
  12. 12. 4. 10 Seconds or less In the wake of Snapchat’s rise to center-stage as the Millennial go-to social network, some brands have succeeded in finding creative ways to promote their wares and communicate brand values through the popular social media platform.
  13. 13. Grubhub - Snapchat-exclusive discount code
  14. 14. World Wildlife Fund - #LastSelfie campaign
  15. 15. 5. Isolated Motion In a digital playing field saturated with image-centric content providers (Instagram, Pinterest etc...) cinemagraphs, or hi-definition photos with moving components, have finally burst into the realm of mainstream promotional content.
  16. 16. A&E Networks - Bates Motel promo
  17. 17. Gilt Groupe - #GiltxKSNY promo
  18. 18. Happy trending! @herofarm | hero-farm.com facebook.com/herofarm | signal@hero-farm.com written & designed by Remi Sorbet

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